Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich
Agenda <ul><li>Communication, Media and the Rise of the Internet </li></ul><ul><li>Media (R)evolution and the Challenges o...
Session 1 Global Communication Barbara Rampf, M.A. 1 March 2010
Global Communication?!
The Relevance of Media Source: Merten 2008: 483
Communication vs. Media
Communication <ul><li>Process of transferring information, sign-mediated, on many levels… </li></ul><ul><li>Many different...
Types of Communication I Message
Jakobson's Model of  Communicative Functions (1960) Sender Receiver Message Channel Code Context 3 1 4 5 6 2
Types of Communication II Message
Types of Communication III Message
Types of Communication IV Message
Mass Communication <ul><li>'Mass'    great volume, range or extent (of people or production) and reception of messages </...
Characteristics of Mass Communication (Maletzke 1963) <ul><li>Statements are transmitted… </li></ul><ul><li>publicly  </li...
Media <ul><li>In communication, media are the storage and transmission channels or tools used to store and deliver informa...
Mass Media <ul><li>Section of the media specifically designed to reach a large audience </li></ul><ul><li>Term coined in t...
Scientific View
Process of Mass Communication I Message
Maletzke‘s  “ Feldschema der Massenkommunikation“ (1963) C R M Medium
Process of Mass Communication II Message
Maletzke‘s „Feldschema“ revisited: Burkart & Hömberg (1997) P 1-n P 2-n OP 1-n OP 2-n Message
Computer-mediated Communication
Types of Communication V Message
Characteristics of Computer-mediated Communication <ul><li>Disembodiment </li></ul><ul><li>Texuality </li></ul><ul><li>Det...
Characteristics of Online Media <ul><li>Up-to-dateness </li></ul><ul><li>Hypertextuality </li></ul><ul><li>Interactivity <...
Online Communication  ? Message Message Message
The Rise of the Internet
The History of the Internet
PC Penetration (Germany) Source:  ACTA 1992-2009 17,3% 86,9% 35,6% Basis: Bundesrepublik Deutschland, Bevölkerung 14-64 Ja...
Internet Usage 1997-2009 (Germany) Source: ARD/ZDF-Online-Studien 1997- 2009 Basis: Erwachsene ab 14 Jahren in Deutschland...
Internet Usage (World) Source: http://www.internetworldstats.com/
Internet Usage (Europe) Source: http://www.internetworldstats.com/
Internet Growth Number of Hosts Source: http://www.isc.org/index.pl?/ops/ds/host-count-history.php Year Source: http://www...
Internet Growth <ul><li>‘‘ Now, think about the Internet […]. In 1969 the government invested in a small computer network ...
Thank you for your attention! <ul><li>Barbara Rampf, M.A. </li></ul><ul><li>Ludwig-Maximilians-Universität </li></ul><ul><...
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B Rampf Session 1

  1. 1. Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich
  2. 2. Agenda <ul><li>Communication, Media and the Rise of the Internet </li></ul><ul><li>Media (R)evolution and the Challenges of Digitalization </li></ul><ul><li>New, Social and Future Media </li></ul>
  3. 3. Session 1 Global Communication Barbara Rampf, M.A. 1 March 2010
  4. 4. Global Communication?!
  5. 5. The Relevance of Media Source: Merten 2008: 483
  6. 6. Communication vs. Media
  7. 7. Communication <ul><li>Process of transferring information, sign-mediated, on many levels… </li></ul><ul><li>Many different definitions </li></ul><ul><li>Verbal, nonverbal communication </li></ul><ul><li>One-to-one, one-to-many, many-to-many </li></ul>
  8. 8. Types of Communication I Message
  9. 9. Jakobson's Model of Communicative Functions (1960) Sender Receiver Message Channel Code Context 3 1 4 5 6 2
  10. 10. Types of Communication II Message
  11. 11. Types of Communication III Message
  12. 12. Types of Communication IV Message
  13. 13. Mass Communication <ul><li>'Mass'  great volume, range or extent (of people or production) and reception of messages </li></ul><ul><li>Important point: the products are available in principle to a plurality of recipients </li></ul>
  14. 14. Characteristics of Mass Communication (Maletzke 1963) <ul><li>Statements are transmitted… </li></ul><ul><li>publicly </li></ul><ul><li>only into one direction </li></ul><ul><li>Indirectly via technical media </li></ul><ul><li>to a disperse audience </li></ul>
  15. 15. Media <ul><li>In communication, media are the storage and transmission channels or tools used to store and deliver information or data. </li></ul><ul><li>Often referred to as synonymous with mass media or news media </li></ul><ul><li>May refer to a single medium used to communicate any data for any purpose </li></ul>
  16. 16. Mass Media <ul><li>Section of the media specifically designed to reach a large audience </li></ul><ul><li>Term coined in the 1920s (nationwide radio networks, mass-circulation newspapers, magazines) </li></ul>
  17. 17. Scientific View
  18. 18. Process of Mass Communication I Message
  19. 19. Maletzke‘s “ Feldschema der Massenkommunikation“ (1963) C R M Medium
  20. 20. Process of Mass Communication II Message
  21. 21. Maletzke‘s „Feldschema“ revisited: Burkart & Hömberg (1997) P 1-n P 2-n OP 1-n OP 2-n Message
  22. 22. Computer-mediated Communication
  23. 23. Types of Communication V Message
  24. 24. Characteristics of Computer-mediated Communication <ul><li>Disembodiment </li></ul><ul><li>Texuality </li></ul><ul><li>Detemporalisation & Disembeddedness </li></ul><ul><li>Decontextualisation </li></ul><ul><li>Digitalization </li></ul>Message Message
  25. 25. Characteristics of Online Media <ul><li>Up-to-dateness </li></ul><ul><li>Hypertextuality </li></ul><ul><li>Interactivity </li></ul><ul><li>Multimedia </li></ul><ul><li>Unlimited memory </li></ul><ul><li>Digital Information </li></ul><ul><li>Easy publication </li></ul><ul><li>Technology dependent </li></ul>
  26. 26. Online Communication ? Message Message Message
  27. 27. The Rise of the Internet
  28. 28. The History of the Internet
  29. 29. PC Penetration (Germany) Source: ACTA 1992-2009 17,3% 86,9% 35,6% Basis: Bundesrepublik Deutschland, Bevölkerung 14-64 Jahre
  30. 30. Internet Usage 1997-2009 (Germany) Source: ARD/ZDF-Online-Studien 1997- 2009 Basis: Erwachsene ab 14 Jahren in Deutschland (2009: n=1806, 2008: n=1802, 2007: n=1822, 2006: n=1820, 2005: n=1857, 2004: n=1810, 2003: n=1955, 2002: n=2293, 2001: n=2520, 2000: n=3514, 1999: n=5661, 1998: n=9673, 1997: n=15431)
  31. 31. Internet Usage (World) Source: http://www.internetworldstats.com/
  32. 32. Internet Usage (Europe) Source: http://www.internetworldstats.com/
  33. 33. Internet Growth Number of Hosts Source: http://www.isc.org/index.pl?/ops/ds/host-count-history.php Year Source: http://www.internetworldstats.com/
  34. 34. Internet Growth <ul><li>‘‘ Now, think about the Internet […]. In 1969 the government invested in a small computer network that eventually became the Internet. When I took office, only high energy physicists had ever heard of what is called the World Wide Web. […] Now even my cat has its own Web page.‘‘ </li></ul><ul><li>(Bill Clinton, 42nd US President, 1996) </li></ul>
  35. 35. Thank you for your attention! <ul><li>Barbara Rampf, M.A. </li></ul><ul><li>Ludwig-Maximilians-Universität </li></ul><ul><li>Institut für Kommunikationswissenschaft und Medienforschung </li></ul><ul><li>Schellingstraße 3 </li></ul><ul><li>D-80799 München </li></ul><ul><li>Phone: +49 (89) 2180-9440 </li></ul><ul><li>Fax: +49 (89) 2180-9429 </li></ul><ul><li>E-Mail: rampf@ifkw.lmu.de </li></ul>

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