The document discusses how Web 2.0 has led to the end of hierarchical systems of content production and distribution. It notes that Web 2.0 allows for multidirectional and direct communication between authors and the public, blurring the line between publishers and consumers. This represents a radical change that impacts business models by destroying traditional hierarchies and generating value from collaboration.

1. Web 2.0 and the e nd of hierarchical systems of content production and distribution

13. Practice communities: the and of the hierarchical management? Knowledge Development & valorisation of knowledge & know-how Capital Development & valorisation of a capital Dominant value Participation, discussions, coaching Rools, processes, education Knowledge transfer Network, cooperative relations Hierarchy, subordination relations Relations model Connexion, potential of assistance and mobilisation of others Ownership of knowledge & decision power Power Definition of the exchange framework Definition of rools and processes Structure Participation Action Activity Influence Decision Management logic Role Status Individual’s positionning Practice community Traditional organisation

22. Metamodel of Facebook = our future ID?