Director of Paid Media, Jim Banks, shares a beta feature in Google Analytics that will be invaluable to those struggling with tagging URLs.

2. Workflows
New Google Feature: URL Tagger

3. Step 1: Select Campaign
Management in Property in
Google Analytics -> Admin

4. Step 2: Select New Campaign

5. Step 3: Choose a Campaign Name

6. Helpful Hint: Choosing a Campaign Name
Think long term with your naming convention. You could have a lot of tracked
campaigns eventually within Google Analytics so be as descriptive as you
can and be sure to include:
Platform Purpose Duration
*Note: Once you give your campaign a name, the only option you have is to delete it. The name cannot be
changed, so name wisely.

7. Simply select from list, or use Other if your choice is not on the list.
(Note to Google Analytics product team: Give us the option to be able to add
our own “sources” and “medium” ... Bing Ads have not been called Adcenter
since I don’t know how long).
Helpful Hint: Choosing a Campaign Name
Platform

8. What is the campaign designed to achieve? Could be remarketing, brand
awareness, direct response. When you are looking at reports, it will be easier
to filter based on purpose than something non-descript.
Helpful Tip: Choosing a Campaign Name
Purpose

9. This is more of a freeform. If you are running remarketing campaigns, it could
be the recency of visit or duration someone stays on a list. Your mileage will
vary greatly, but think through the implications of this.
Helpful Tip: Choosing a Campaign Name
Duration

10. Step 3: Choose a Campaign Name, continued

11. Step 4: Enter Campaign Information

12. Step 4: Enter Campaign Information

13. Step 4: Enter Campaign Information

14. Step 5: UTM ID Created!

15. Helpful Tip: Opting for Google Shortened URLs

16. If you opt for goo.gl shortened URLs, here is a ninja trick you can do (also applies to
bit.ly links):
If you grab a full goo.gl URL like the one shown below and
put a + at the end, you will be taken to the page below which
will show referrers, browsers, countries, platforms and clicks.
Use this as a super cool way to spy on competitors, so it might be something that
eventually gets taken away. Snoop while you can!
Helpful Tip: Opting for Google Shortened URLs

17. Helpful Tip: Opting for Google Shortened URLs

18. What do you think of this new
Google feature?
Let us know via social media:
@jimbanks or @igotgroove