Small & Precise information about utm codes

1. Rohan Mahajan

2. What is UTM Code
UTM Codes are custom tracking parameters that
communicate to Google Analytics granular
information about how your referral traffic is
interacting with your calls to action.
A UTM code is a simple code that you can attach to a
custom URL in order to track a source, medium, and
campaign name. This enables Google Analytics to tell
you where searchers came from as well as what
campaign directed them to you.

3. Where to Use these codes
To implement these tracking code simply add your
desired parameters to the end of the URL you want to
track insights for

4. Examples
http://xyz.com/contact.htm?
utm_source=Google&utm_medium=Adwords&utm_c
ampaign=Generic