Online Information 2008 - Final Slides
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Online Information 2008 - Final Slides

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My presentation slides for the Online Information 2008 Elsevier Lunch.

My presentation slides for the Online Information 2008 Elsevier Lunch.

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Online Information 2008 - Final Slides Online Information 2008 - Final Slides Presentation Transcript

  • Beyond
Blogging the
future
of
the
format
  • Who
am
I?
  • 4179.343
Miles
  • 6726
Kilometers
  • So
that’s
me.
  • What’s
a
blog?
  • A
 blog
 is
 a
 Web
 page
 (usually)
 wriHen
 in
 a
 programming
language
where
the
content
of
the
 site
is
stored
in
a
metadata‐rich
 format,
and
the
 presentaLon
 of
 the
 content
 is
 (usually)
 in
 a
 reverse
 chronological
 format.
 Each
 piece
 of
 content
 is
 (usually)
 the
 product
 of
 a
 single
 author,
and
the
content
is
updated
regularly.
The
 page
 in
 quesLon
 (usually)
 has
 some
 form
 of
 social
 component,
 whether
 through
 comments,
 t r a c k b a c k ,
 o r
 o t h e r
 m e c h a n i s m
 o f
 communicaLng
content
or
feedback.
  • 2
Asides
  • Form
 vs Code
  • Four
Truths
  • Thesis
1 Markets
are
conversaLons.

  • Thesis
3 ConversaLons
 among
 human
 beings
sound
human.
They
are
 conducted
in
a
human
voice.
  • Thesis
6 The
 Internet
 is
 enabling
 conversaLons
 among
 human
 beings
 that
 were
 simply
not
possible
in
the
 era
of
mass
media.
  • Thesis
17 Companies
 that
 assume
 online
 markets
 are
 the
 same
 markets
 that
 used
 to
 watch
 their
 ads
 on
 television
are
kidding
themselves.

  • Three
Futures
  • Serial
Content
  • Media
R(evoluBon)
  • Video
RevoluLon In
 the
 same
 way
 that
 blogs
 reduced
 the
 entry‐level
 skill‐set
 for
 creaLng
 text
 content
 on
 the
 Internet,
 new
 video
 tools
 are
 eliminaLng
 the
 barriers
 of
 entry
 for
the
creaLon
of
video
content.
  • Microblogging
  • So,
in
summary...
  • Blogs
=
Form
&
Code
  • Serial
Content & Media & Microblogging
  • Blogs
=
ConversaLons
  • ConversaLons are
the
Future
  • Join
the
ConversaBon
  • Thank
 you
  • Jason
Griffey Email:
griffey@gmail.com Blog:
jasongriffey.net/wp Tweets:
twiHer.com/griffey Delicious:
/griffey Head
of
Library
Information
Technology University
of
Tennessee
at
Chattanooga *graphy:
delicious.com/griffey/beyondblogs