Blogging Slides

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I did a presentation about growing your blog's traffic. These slides were aimed at university academics, but most of the points are applicable elsewhere.

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Blogging Slides

  1. 1. Tools
for
Blogging
Success
 Lessons
learned
from
 eclecticdreams.com

  2. 2. Q:
“Why
isn’t
my
site
number
one
 on
Google?”

  3. 3. A:
Because
a
web
page
is
not
a

 web
presence.

  4. 4. Why
blogging
works
 •  Web
native
platform
 •  Has
an
authentic
voice
 •  Interactive
 •  Takes
advantage
of
the
network

  5. 5. Tool
1
:
Find
&
Engage
Your
Tribe
 •  Decide
what
you’re
passionate
about
 For
me
web
design,
web
development,
accessibility
 •  blogsearch.google.com
 Look
for
your
favourite
subject,
blog,
area
or
even
your
name

  6. 6. The
link
economy
 People
find
pages
via
other
pages
 •  Links
mean
Traffic
 •  Links
mean
Pagerank
 •  Which
means
more
traffic


  7. 7. Linkbait 
 •  Something
useful
 Whitepapers,
how
to
articles
 •  Something
remarkable
 The
first
article
on,
top
ten
lists
 •  Something
people
must
share
 
definitive
references,
reviews


  8. 8. Tool
2
:
Talk
About
Other
People
 •  Write
a
review
 I
wrote
about
a
web
accessibility
book
 •  Write
about
an
event
 I
wrote
about
conferences
I
attended
 •  Write
some
commentary
 I
wrote
about
problems
businesses
have
understanding
accessibility’s
benefits

  9. 9. Other
Ways
of
GeLng
Links 
 •  Bookmark
services
and
directories
 delicious.com,
top
ten
X
posts,
stumbleupon

 •  Talk
to
other
blogs
 post
comments
on
other
blogs,
link
to
them
 •  Use
networks
 linkedin,
facebook,
forums,
mailing
lists,
local
networks
and
twitter

  10. 10. DO
NOT
SPAM

  11. 11. RSS/Feeds 
 •  Allow
you
to
follow
blogs
without
visiting
 Or
other
sites,
or
references
to
your
site

 •  Included
in
modern
web
browsers
 Internet
Explorer
7,
Firefox,
Safari
 •  Use
an
aggregator
 netvibes.com,
google.com/reader


  12. 12. Comments 
 •  Are
often
more
useful
than
the
article
itself
 •  Help
you
build
&
improve
your
content
 •  Need
moderation

  13. 13. Tool
3
:
Feedback
Loops 
 •  On
the
internet
somebody
is
always
 interested
 •  Conversations
 •  Growth
by
contribution

  14. 14. Measuring
Impact
&
Engagement 
 •  Stats
and
Analytics
 Where
did
visitors
come
from?
What
did
they
view?

 What
did
they
search
for?

 •  Tools
to
track
impact
 Postrank.com
,
blogsearch.google.com

  15. 15. Example
 •  Pick
two
concepts
popular
in
your
niche
 Jquery
and
Twitter
 •  Write
a
post
that
combines
them
 Project
Twitter
 •  Seed
the
link
 delicious.com
>
Ajaxline
>
Jquery
on
Twitter
 •  Watch
as
traffic
spikes
 200+
viewers
in
24hrs

  16. 16. Blogs
to
Read
 •  Copyblogger.com
 Writing
for
the
web
 •  problogger.net
 Blogging
tips
and
tricks
 •  createdinbirmingham.com
 A
local
hub

  17. 17. Q:
How
do
I
get
to
number
one
on
 Google? 

  18. 18. A:
About
6
months
worth
of: 
 •  Posting
on‐topic
articles
 •  Building
links
and
connections
 Not
stopping…


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