Presentation used in TEEM 2019: Sánchez Santos, N., García-Holgado, A., & Sánchez-Gómez, M. C. (2019). Gender gap in the Digital Society: a qualitative analysis of the international conversation in the WYRED project. In Proceedings of the 7th International Conference on Technological Ecosystems for Enhancing Multiculturality (TEEM 2019) (León, Spain, October 16-18, 2019). New York, NY, USA: ACM.

1. Gender gap in the Digital Society: a
qualitative analysis of the international
conversation in the WYRED project
Alicia García-Holgado
GRIAL Research Group, Computer Science Department
University of Salamanca, Spain
aliciagh@usal.es
@aliciagh_
Nadia Sánchez Santos, University of Salamanca, Spain
Mª Cruz Sánchez Gómez, University of Salamanca, Spain

2. Index
1. Introduction
2. International conversations
3. Objective
4. Methodology
5. Stories
6. Conversation about stereotypes
7. Conclusions
GRIAL Research Group - WYRED Project

3. 1. Introduction
• Young people do not feel involved in
the society and their voices do not
reach decision-makers
• WYRED project aims to change this,
amplifying youth voices, and
connecting them to decision-makers
• It aims to help young people research
the digital issues that matter to them,
so that their concerns are backed up
with evidence so that they can have
an influence
GRIAL Research Group - WYRED Project

4. 1. Introduction
GRIAL Research Group - WYRED Project
Title netWorked Youth Research for Empowerment in the Digital society
Acronym WYRED
Funding entity European Union
Call
Horizon 2020. Europe in a changing world – inclusive, innovative
and reflective Societies (HORIZON 2020: REV-INEQUAL-10-2016:
Multi-stakeholder platform for enhancing youth digital opportunities)
Reference 727066
Project leader Francisco José García-Peñalvo
Coordinator University of Salamanca (Spain)
Partners
Oxfam Italia (Italy)
PYE Global (United Kingdom)
Asist Ogretim Kurumlari A.S. - Doga Schools (Turkey)
Early Years - The organisation for young children LBG (Ireland)
Youth for exchange and understanding international (Belgium)
MOVES - Zentrum für Gender und Diversität (Austria)
Boundaries Observatory CIC (United Kingdom)
Tel Aviv University (Israel)
Budget 993.662,50€
Dates 01/11/2016 - 31/10/2019
Web https://wyredproject.eu

5. 2. International conversations
GRIAL Research Group - WYRED Project

6. 2. International conversations: Gender and self-image
• International Women's Day is celebrated on 8 March
• Celebrated since 1911
• A day in which the social, economic, cultural and political
achievements of women are celebrated, while at the same
time making visible the need for action to accelerate
gender balance in any field, something that is still far from
being a reality
GRIAL Research Group - WYRED Project

7. 2. International conversations: Gender and self-image
Objective
• Share views and ideas on gender stereotypes on the
Internet with young people across Europe
Where
• The activity takes place within the WYRED Platform
• https://platform.wyredproject.eu/community/gender-
stereotypes-and-equality-internet
GRIAL Research Group - WYRED Project

8. 2. International conversations: Gender and self-image
GRIAL Research Group - WYRED Project

9. 2. International conversations: Gender and self-image
1. Locate examples of stereotypes on the Internet, both positive and
negative, and share them in the forum "Exploration: gender
stereotypes"
• You can share images, links to stereotypical content, videos,
and any other digital material, always indicating the link to the
source of the content
2. To comment, reflect on the contents shared by other members of
the community.
3. Participate in the forum "How the way we use Internet or
technology influence?"
• There should be a debate about how technology influences
gender equality, the perception of stereotypes; whether the
use of technology and the Internet is different depending on
gender; whether there are differences between the
stereotypes found on the Internet and those that we can
perceive in our daily lives beyond social networks
GRIAL Research Group - WYRED Project

10. 3. Objectives
• Analyse the results of the conversation about gender
stereotypes and equality on Internet
• Identify the opioon of Young peoplere the related to:
• Which are thoses stereotypes
• Where those stereotypes are developed
• Which are their effects
• Who are affected
GRIAL Research Group - WYRED Project

11. 4. Methodology
Qualitative Phenomenology Exploration
GRIAL Research Group - WYRED Project
It aims to identify, from the perspective of the participants, their
experiences, perceptions and beliefs

12. 4. Methodology
GRIAL Research Group - WYRED Project
Stories
Conversation about
gender and
sterotypes

13. 5. Stories
GRIAL Research Group - WYRED Project

14. 5. Stories
• 38 stories
GRIAL Research Group - WYRED Project
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15. 5. Stories
GRIAL Research Group - WYRED Project

16. Technology use
Stereotypes
Democracy and rights
Environment
Educational system
What are the issues that most
concern young people in
relation to the digital society?
5. Stories
GRIAL Research Group - WYRED Project

17. 62 Participantes
275 Comentarios
Analysis with NVIVO 12
Estereotipos de género
¿A quiénes
afectan?
Hombres
Mujeres
Niños
Categorías
Colores Cuerpo
Juguetes Ocio
Emociones Roles socialesEfectos
Discriminación
Ruptura
Homofobia
Perpetuación
Condicionamiento
social
Agentes que
influyen
Educación Cultura
Nuevas
tecnologías
Redes
sociales
Medios
Publicidad
6. Conversation about stereotypes
GRIAL Research Group - WYRED Project

18. 6. Conversation about stereotypes
GRIAL Research Group - WYRED Project

19. 6. Conversation about stereotypes
GRIAL Research Group - WYRED Project

20. • Affect both women and men
6. Conversation about stereotypes
GRIAL Research Group - WYRED Project

21. 6. Conversation about stereotypes
GRIAL Research Group - WYRED Project

22. • Negative influence of TIC
“I think that technology
greatly influences the
expansion of
stereotypes, especially in
adolescents” (Ancaloti)
“Since stereotypes have
always existed, but with the
Internet this situation is
increasing, making many more
stereotypes appear” (aliciabf)
“Stereotypes have
increased in recent
years due to the
great impact of
social networks and
the Internet” (anayr)
“With the explosion of
social networks we are
more exposed to
people and to being
criticized” (Noelia_09)
6. Conversation about stereotypes
GRIAL Research Group - WYRED Project

23. 6. Conversation about stereotypes
GRIAL Research Group - WYRED Project

24. • Rejection of inequality and the permanence of stereotypes
“There are no jobs
for men or jobs for
women; There are
jobs for people”
(lrsnchzmrcs.)
“We need to put an
end to these
stereotypes”
(aliciabf)
“We want more
women doing jobs
as firefighter, and
more men
performing trades as
a nurse” (Ancaloti)
“Toys are toys for all
children”
(Arandanito_lindo)
“We must end with
this, by means of
coeducation,
promoting an equal
education of children
and girls” (Emilia)
6. Conversation about stereotypes
GRIAL Research Group - WYRED Project

25. 7. Conclusions
• The stereotypes that are pointed out coincide with those that
appear in the theory
• Equal importance is given to male and female stereotypes,
following the line of the most recent studies
• Gender stereotypes are dangerous for the achievement of an
egalitarian society
• Equal values are defended against discrimination
• Need for social change through education
GRIAL Research Group - WYRED Project

26. 7. Conclusions
Limitations
• Sample biased in terms of sex, nationality and age
• Few studies on stereotypes, especially masculine, that
allow to contrast
• Little development of some discussion topics
GRIAL Research Group - WYRED Project

27. Gender gap in the Digital Society: a
qualitative analysis of the international
conversation in the WYRED project
Alicia García-Holgado
GRIAL Research Group, Computer Science Department
University of Salamanca, Spain
aliciagh@usal.es
@aliciagh_
Nadia Sánchez Santos, University of Salamanca, Spain
Mª Cruz Sánchez Gómez, University of Salamanca, Spain