Deck providing a basic introduction to UX, which was presented during the Gramener internal bootcamp in March'16.
This deck is largely a summary of slides from the following UX presentations:
- “Introduction to UX”, by EffectiveUI (
http://www.slideshare.net/effectiveui/introduction-to-ux)
- "10 Most Common Misconceptions About User Experience Design", by Whitney Hess (http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design)
8. What is User Experience Design?
Some definitions, and placing the building blocks in context
5 Key Principles of UX
Basic steps to improving the User Experience
Clearing common Misconceptions about UX
Top 10 myths and clearing this with examples
Evolving a Design Philosophy
UX Design philosophies and practical examples
Lets talk UX
10. “UX design is a commitment to building
products with the customer in mind”
- Marieke McCloskey
Director of Research at UserTesting
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
11. “UX design is the art and science of
generating positive emotions through
product interactions”
- TomerSharon
Senior UX Researcherat Google
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
17. What is User Experience Design?
Some definitions, and placing the building blocks in context
5 Key Principles of UX
Basic steps to improving the User Experience
Clearing common Misconceptions about UX
Top 10 myths and clearing this with examples
Evolving a Design Philosophy
UX Design philosophies and practical examples
Lets talk UX
18. 5 Principles of UX
• Learnability
• Efficiency
• Memorability
• Error Management
• Satisfaction
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
19. #1 Learnability
Ease for users to accomplish basic tasks the first time
they encounterthe design.
Usability over time. Improvementof task performance
after repeated trials.
How manyfeatures do you have?
Its the difference between a basic and advanced search
Are you targeting the right users?
Novices vs experts, Young vs Old?
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
21. #2 Efficiency
Once users have learned the design, how quickly can they
perform tasks?
Depth of interactions and organizational structure
Simple structurefor navigation and tasks.Easy in and easy out.
Appropriate and timely feedback and labelling
Show users that their interactions are being accepted.
Appropriate affordance for the context
Known interaction templates
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
23. #3 Memorability
When users return to the design after a period of not
using it, how easily can they re-establish proficiency?
Do you remember the shortcuts?
- Will users remember core functionality and taskpathways?
Recall vs recognition
- “Don’t makeme think”; Structure for introducing new patterns
Pattern consistency
Known interaction templates
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
25. #4 Error Management
How many errorsdo users make, how severe are these
and how easily can users recoverfrom the errors?
Prevention is better than remediation
- Find and correct areas with errors
- Clear and descriptive error messages
Opportunities abound
- Turn empty sets & dead-ends into opportunities to avoid errors
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
28. #5 Satisfaction
How do you keep users comingback?
What is a meaningful experience for the users?
- How can you find out?
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
31. What is User Experience Design?
Some definitions, and placing the building blocks in context
5 Key Principles of UX
Basic steps to improving the User Experience
Clearing common Misconceptions about UX
Top 10 myths and clearing this with examples
Evolving a Design Philosophy
UX Design philosophies and practical examples
Lets talk UX
32. 10 Most Common
Misconceptions about
User Experience Design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
33. #1
User Experience design is NOT
User Interface design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
34. “User Experience isn’t a layer or
component of a product or service. It’s
really about the design of whole systems
and their interconnections”
- Andrew Hinton
Senior informationarchitectat Vanguard
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
35. #2
User Experience design is NOT
A step in the process.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
36. “User Experience design isn’t a
checkbox. You don’t do it and then move
on. It needs to be integrated into
everything you do.”
- Liz Danzico
Chair, MFA in InteractionDesign
School of Visual Arts in NYC
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
37.
38. “Most clients expect experience design to be a
discrete activity, solving all their problems with a
single functional specification or a single research
study. It must be an ongoing effort, a process of
continually learning about users, responding to
their behaviors, and evolving the product or
service.”
- Dan Brown
Co-founder andprincipal at EightShapes
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
39. #3
User Experience design is NOT
Just about technology.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
40. “User Experience design is not limited to
the confines of the computer. It doesn’t
even need a screen.. User experience is
any interaction with any product, any
artifact, any system.”
- Bill DeRouchey
Director of Interactiondesign at Ziba Design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
41. Carelman’s teapot
From Don Norman’s “The Design of Everyday Things”
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
42. #4
User Experience design is NOT
Just about Usability.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
43. “While usability is important, its focus on
efficiency and effectiveness seems to blur the
other important factors in UX, which include
learnability, visceral and behavioural
emotional responses to the products and
services we use”
- David Malouf
Professorof Interactiondesign
SavannahCollege of Art & Design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
45. #5
User Experience design is NOT
Just about the User.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
46. “We just can’t always do what is best for
the users. There are a set of business
objectives that are needing to be met –
and we’re designing to that, as well”
- Russ Unger
Director of ExperiencePlanning,DraftFCB
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
48. #6
User Experience design is NOT
Expensive.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
49. “Sometimes a fully-fledged, formal UCD process
may not be the best thing to try first time. It’s
extremely important - and totally possible no
matter where you’re working or when you arrive on a
project – to make small improvements to both the
project and the product by introducing some user
experience design techniques.”
- Steve Baty
Principaland UX strategist, Meld Consulting
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
54. #8
User Experience design is NOT
The role of one person or department.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
55. “User experience isn’t just the responsibility of a
department or a person. That compartmentalist
view of UX is evidence that it is not part of the
organizational culture. This hints to teams not
having a common goal or vision for the experience
they should deliver collectively.”
- Livia Labate
Principal, UX, Comcast InteractiveMedia
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
58. #9
User Experience design is NOT
A single discipline.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
59. “User experience may not even be a community just
yet. At best, it’s a common awareness, a thread that
ties together people from different disciplines who
care about good design, and who realize that
today’s increasingly complex design challenges
require the synthesis of different varieties of design
expertise.”
- Lou Rosenfeld
UX book publisher at Rosenfeld Media
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
60. #10
User Experience design is NOT
A choice.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
61. “The biggest misconception is that companies
have a choice to invest in their user’s
experience. To survive, they don’t”
- Joshua Porter
Principalat Bokardo Design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
62. Experiences happen, whether or not you
plan them.
When not intentionally designed, there’s a
much higher likelihood of the experience
being poor.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare
64. What is User Experience Design?
Some definitions, and placing the building blocks in context
5 Key Principles of UX
Basic steps to improving the User Experience
Clearing common Misconceptions about UX
Top 10 myths and clearing this with examples
Evolving a Design Philosophy
UX Design philosophies and practical examples
Lets talk UX