Find out the importance of KOLs (Key Opinion leaders) in the Pharma industry and everything you need to know about them. In the presentation, we will show you who is a KOL in the Pharmaceutical Industry, what role they play and how to identify the right KOLs. Book a free demo https://gramener.com/demorequest/

1. KEY OPINION LEADERS (KOL)
IN PHARMA & HEALTHCARE
HOW TO IDENTIFY THE RIGHT
www.gramener.com

2. Who is a KOL in the
Pharmaceutical Industry ?
Healthcare and medical
professionals with substantial
knowledge in particular
therapeutic areas are known
as KOLs.
They have achieved
prominence in their profession
through ground-breaking
research, publications in
reputed journals, and
participation in global
conferences, etc.

3. The Role of KOLs in Pharma
Involved at multiple points in the pharma
value chain including drug R&D, patient
access, sales and marketing.
Instruct doctors on the physiological
effects of a given medication and the types
of patients who will benefit from it the
most.
Significantly impact the communication of
new pharmacological research and can be
considered "influencers.

4. Use quantitative methods
to profile these KOLs at a
regional, national and
global level based on
domain expertise, sphere
of influence, etc.
IUsing a tiering model,
map the KOLs by
assigning scores to
them. This will help you
narrow down the list of
leaders you want to
target..
KOL Identification Steps
Identify KOLs using
resources that are
freely available such as
journals, pub med
journals, state and
federal databases, etc.

5. Gramener’s Accurate KOL
Identification Solution
A leading pharma
client needed an
automated KOL
identification and
profiling solution that
could assess medical
experts based on
their level of industry
knowledge, network,
online presence, etc.
Our solution helped
increase KOL
satisfaction levels,
reduce rejections and
boost NPS scores. It
led to a 15% reduction
in communication
barriers between the
sales & marketing
teams.

6. KOL Profiling Solution

7. Automated KOL
Profiling Solution
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