Your SlideShare is downloading. ×
0
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
MCSi Digital Signage Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

MCSi Digital Signage Presentation

8,322

Published on

Digital Signage Primer. This was created in 2003 and used in the early days when the industry was in it's evangelism period!

Digital Signage Primer. This was created in 2003 and used in the early days when the industry was in it's evangelism period!

Published in: Technology, Business
2 Comments
14 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,322
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1,030
Comments
2
Likes
14
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Digital Signage Welcome
  2. Agenda • Digital Signage Defined • MCSi Market Objective • System Components and Technology • Why Digital Signage? • Where to begin • Applications • Who to Contact Authored By: Lisa Lemon Digital Signage Group
  3. Agenda continued • Approach • Establishing ROI • Pilot • Content • Terminology • Traditional AV Opportunities Authored By: Lisa Lemon Digital Signage Group
  4. Agenda • Vendors • MCSi Support and Tools • Recent Successes • Q&A Authored By: Lisa Lemon Digital Signage Group
  5. Digital Signage • Digital Signage is the next generation of effective communication in public spaces Authored By: Lisa Lemon Digital Signage Group
  6. Digital Signage • Retail Environments are evolving • Adopting new technologies to engage their customers • Retail stores will morph over the next 5 years as technology is embraced Authored By: Lisa Lemon Digital Signage Group
  7. Digital Signage • It is an exciting time to be in this Market • Market is in it’s infancy stage – possibilities are limitless • MCSi is on the cusp of something very BIG • Now is the time to engage and educate our clients Authored By: Lisa Lemon Digital Signage Group
  8. Digital Signage • We are the MCSi missionaries • Some early adopters, most do not understand Digital Signage • Definitions will vary Authored By: Lisa Lemon Digital Signage Group
  9. Digital Signage – Defined • Digital delivery of visual content through a network of displays, which is centrally managed and controlled. • Concept also known as “Narrowcasting” Authored By: Lisa Lemon Digital Signage Group
  10. Digital Signage – Defined • Electronic displays utilized in doors and outdoors to communicate with the public. • Visually stimulating content targeted at relevant customers based on geography, time of day, activity and other factors. Authored By: Lisa Lemon Digital Signage Group
  11. Digital Signage – Defined • Real time communication, marketing and promotion Authored By: Lisa Lemon Digital Signage Group
  12. MCSi Objective • Introduce Digital Signage to the Retail Market • Develop strong pipeline of business • Secure position as leading provider of Digital Signage systems CAPP Ventures estimates the Narrowcasting industry to be at 388 Million in revenue by year-end, with an increase to 2 Billion by 2006. Authored By: Lisa Lemon Digital Signage Group
  13. System Components A seamless Digital Signage solution is the result of a well orchestrated design comprised of both technology and services. Authored By: Lisa Lemon Digital Signage Group
  14. System Components System Design Managed Displays Services • Seven distinct MCSi components to Digital Signage Solution Content Digital Signage Installation Creation Networking Content & Scheduling Distribution Authored By: Lisa Lemon Digital Signage Group
  15. System Components • System Design and System Design engineering provided by MCSi Authored By: Lisa Lemon Digital Signage Group
  16. System Components • Displays provided by MCSi Displays • Key vendors – Clarity Visual – Hitachi – NEC – Pioneer Authored By: Lisa Lemon Digital Signage Group
  17. System Components • Content is typically provided by the customer and/or their outside advertising/marketing Content Creation agencies. • Resources for content – Clarity Visual Systems – MCSi Creative Services Authored By: Lisa Lemon Digital Signage Group
  18. System Components • Content is prepared for delivery via software scheduling packages Content Scheduling • Key vendors – Clarity – Omnivex – Pacific Interactive – Visual Circuits – Webpavement Authored By: Lisa Lemon Digital Signage Group
  19. System Components • The Networking component will either be provided by the client or contracted through MCSi Networking & Distribution • Key vendors – MCSi Managed Services – AT&T – DDC – Webpavement Authored By: Lisa Lemon Digital Signage Group
  20. System Components • Installation Services Installation provided by MCSi Authored By: Lisa Lemon Digital Signage Group
  21. System Components • Managed Services Managed are provided by Services MCSi, through the MCSi Network Operation Center located in Cleveland, OH Authored By: Lisa Lemon Digital Signage Group
  22. Technology • Given the complexity of the systems, it is helpful to understand the individual types of technology that commonly make up the system – Display devices (e.g. gas plasma, rear projection, LCD screen, LED, CRT monitors and tiled video walls – Display management hardware, ranging from a single low-end PC for a single display site to a multi- channel server or PCs to run the display and routers or interfaces for more typical multi-display sites Authored By: Lisa Lemon Digital Signage Group
  23. Technology – Software at the customer site for local control, with varying degrees of complexity, features and flexibility – High-bandwidth communications, usually high- speed internet for routine control and monitoring – Central control site managing the multi-site network Authored By: Lisa Lemon Digital Signage Group
  24. Technology • There are several technology options • A “one size fits all” solution does not exist • The clients individual needs will determine the correct technology path • MCSi has the technology partners in place to accommodate our clients needs Authored By: Lisa Lemon Digital Signage Group
  25. System Overview Authored By: Lisa Lemon Digital Signage Group
  26. Sample System Cost Quantity Item Cost 1 Plasma Display / Monitoring engine / Mount Scheduling software / Installation $10,629.00 1 Monitoring $1,446.00 1 Service Agreement $2,224.00 Total $14,229.00 1 Five Year Lease Agreement $ 324.00/Mo Authored By: Lisa Lemon Digital Signage Group
  27. Digital Signage System Design Managed Displays Services MCSi Digital Signage Solution Content Installation Creation Networkin Content g& Schedulin Distributio n g Authored By: Lisa Lemon Digital Signage Group
  28. Why Digital Signage • Digital Signage is effective – Allow real-time communication with remote sites – Ability to change campaign instantaneously – Targeted communication – Reduces cost of traditional messaging Authored By: Lisa Lemon Digital Signage Group
  29. Why Digital Signage • Reach consumers at the point of influence Buying Habits Survey cited that 70% of all decisions to purchase were made inside the store Authored By: Lisa Lemon Digital Signage Group
  30. Why Digital Signage • Create lift in sales A national drug store chain realized an increase in end cap sales, up +162% on one particular item, averaging 42.1% on all other items tested in a one-year study. The study also showed that time spent in stores increased 5% and purchase incidence increased 10% Authored By: Lisa Lemon Digital Signage Group
  31. Why Digital Signage • Launch promotions quickly and efficiently • Real-time delivery of message • Consistent message • Target message by store/region/nationally Studies have shown that consumers are five to ten times more likely to notice a dynamic display over static signage Authored By: Lisa Lemon Digital Signage Group
  32. Why Digital Signage • Reduce in-store signage costs • Reduce personnel costs • Education and interactive training • Cross promote products and services An international donut company realized a 100% increase in specialty coffee sales once the digital signage system was installed Authored By: Lisa Lemon Digital Signage Group
  33. Why Digital Signage • Reduce perceived wait times • Improve customer relations • Multi-lingual capabilities • Infotainment • Create dynamic atmosphere According to a KPMG and Indiana University study, 89% of consumers strongly favor in-store digital signage Authored By: Lisa Lemon Digital Signage Group with product information
  34. Where to Begin • Vertical Market is “Retail”. Retail includes but is not limited to the following: – Traditional Retail (e.g. fashion, grocery, drugs) – Banking – Hospitality (e.g. QSR’s, bars, hotels) – Public venues (e.g. stadiums, transportation, museums, libraries) Authored By: Lisa Lemon Digital Signage Group
  35. Retail Application • Saks Fifth Avenue – Advertising and Promotions Authored By: Lisa Lemon Digital Signage Group
  36. Banking Application • E*Trade – Installed by MCSi SE • Promotion • Communication • Branding • Infotainment Authored By: Lisa Lemon Digital Signage Group
  37. Hospitality – QSR - Application • Coffee Time – Installed by Duocom/MCSi Canada • Promoting Product Authored By: Lisa Lemon Digital Signage Group
  38. Public Venue Application • Flight Information Displays – Installed by Duocom/MCSi Canada • Communication Authored By: Lisa Lemon Digital Signage Group
  39. Who to Contact • Start at the top. • Approval on an investment of this proportion will come from the highest level • Direct your communication to: – President – Vice-President – Director Authored By: Lisa Lemon Digital Signage Group
  40. Who to Contact • Departments to contact – Marketing – Communications – Merchandising – Operations – In-Store Environments/Environmental Planning – Store Development – Training – IT Authored By: Lisa Lemon Digital Signage Group
  41. How to Approach • Take off your traditional MCSi sales cap and put on your Digital Signage consulting Cap. • This is a different type of sale, the traditional MCSi approach is not appropriate • This is a “Concept” or “Business Value Proposition” driven with technology; NOT a technology driven sale. Authored By: Lisa Lemon Digital Signage Group
  42. Approach • Use a consultative approach • Present the logistical capabilities of a Digital Signage Network • Lead the prospect down the path; securing buy-in on overall benefits – Reaching consumer at point of influence – Lift in Sales – Real-time communication – Consistent message – Etc. Authored By: Lisa Lemon Digital Signage Group
  43. Approach • Determine clients key objective/s – Promotion/Advertising – Communication – Entertainment – Branding – Employee awareness/training – Cost containment Authored By: Lisa Lemon Digital Signage Group
  44. Approach • How are they doing it today? • What issues are they experiencing with the current process? – Are printed materials always ready on time? – Are there delays in materials reaching remote locations? – Are materials lost in shipping? – Are the printed materials being posted? Authored By: Lisa Lemon Digital Signage Group
  45. Approach – Are the materials posted on time? – Are they always posted in the right area? – How often do they send new material? – Other issues? – What is the dollar value attached to each issue they encounter? Authored By: Lisa Lemon Digital Signage Group
  46. Approach • What type of training materials are being used? VHS/Printed? • How many categories/departments of training per location? • How is training distributed to the stores? • How do you track training results? • Interactive training? Authored By: Lisa Lemon Digital Signage Group
  47. Approach – How are corporate communications distributed? – Communications targeted nationally, regionally, or by store? • Separate set of collateral for each? – Are executives able to give live addresses the organization? Authored By: Lisa Lemon Digital Signage Group
  48. Approach – How are new programs/initiatives rolled out? • Length of process? • Cost of collateral for new initiatives • Tweak the initiative – Misprints – Revisions – Addition – What would this cost in time and money? Authored By: Lisa Lemon Digital Signage Group
  49. Approach • Currently networked to all of their stores/locations? • Use existing network or contract MCSi? • Control the distribution of content or contract MCSi? • Access to schedule content or contract MCSi? • Content available or need to be created? • Who will create content? Authored By: Lisa Lemon Digital Signage Group
  50. Approach • Collectively this information will lead you down the correct technology path • Gives base to Establish Return on Investment Authored By: Lisa Lemon Digital Signage Group
  51. Establishing ROI The concept is exciting, the system is dynamic, and it sounds feasible….Now… “show me the money”. Authored By: Lisa Lemon Digital Signage Group
  52. Establishing ROI Establishing ROI can be a challenge and is subjective. Although there are hard line costs involved there are many intangibles which are difficult to assign value Authored By: Lisa Lemon Digital Signage Group
  53. Establishing ROI • ROI sales tools are available – Compliments of Clarity Visual – Tool kit created for MCSi sales force • Targets Banking – Excel spreadsheet » ROI and TCO calculators – Banking survey – PowerPoint presentation – Collateral Material • Retail and QSR coming *Order tool kit through your regional marketing department Authored By: Lisa Lemon Digital Signage Group
  54. Pilot • Pilots will most often precede a rollouts – Consists of one or more locations – Performance should be measured against equally producing stores – Metric MUST be in place prior to placing pilot – Length of pilot determined in advance – Commitment to move forward if pilot proves successful – Budget available to move forward • This information should be in writing before proceeding with pilot Authored By: Lisa Lemon Digital Signage Group
  55. Pilot • Freebees – You will be asked to provide pilots at no cost – Avoid the give-a-ways – Client needs “skin in the game” to be committed to success Authored By: Lisa Lemon Digital Signage Group
  56. Content • The key to a successful Pilot and ongoing program is NOT hardware • CONTENT is the glue that holds it all together. – Content must be fresh and updated regularly – The content must be application specific Authored By: Lisa Lemon Digital Signage Group
  57. Content • Content considerations – What type of content will be run? • Video / Graphics / combination – Who will create the content? • In-house marketing department • Outside source – Who • Contract through MCSi – Who will manage the content? • In-house resource • Contract through MCSi – How often will content change? • Global changes or Targeted changes Authored By: Lisa Lemon Digital Signage Group
  58. Terminology • Narrowcasting – digital delivery of visual content through a network of displays in an out-of-home setting, one that is centrally managed and controlled • Digital Signage - Narrowcasting Authored By: Lisa Lemon Digital Signage Group
  59. Terminology • POS – Point of Sale • POI – Point of Influence • QSR – Quick Service Restaurant • End-Cap – selling area at each end of a shopping isle • ROI – Return on Investment • TCO – Total Cost of Ownership Authored By: Lisa Lemon Digital Signage Group
  60. Terminology • Uni-Brand vs. Multi-Brand – Uni-Brand • Retailers that own their own brand of merchandise – GAP – Bank of America – Burger King – Multi-Brand • Retailers that resell many brands – Walmart – CVS – Kroger Authored By: Lisa Lemon Digital Signage Group
  61. Terminology • While both Brand types would have similar usage – Run Promotions – Communicate – Reinforce Branding – Educate and Train • Multi-brand retailers tend to take advantage of selling ad space to their vendors creating additional revenue stream Authored By: Lisa Lemon Digital Signage Group
  62. Traditional AV • Don’t forget about traditional AV business • Significant quantities purchased every year – Televisions – VCR’s or DVD’s – Combination units – Audio Systems – Music Content • DMX Authored By: Lisa Lemon Digital Signage Group
  63. Vendor Support • Vendors to see at Expo – Distribution • AT&T – Displays • Clarity Visual • Hitachi • NEC • Pioneer – Hardware • Bose • Enseo • Visual Circuits – Software • Omnivex • Pacific Interactive • Webpavement – Cabling • Magenta Research – Music solution Authored By: Lisa Lemon • DMX Digital Signage Group
  64. Support I am available to assist you Contact Information lisa.lemon@mcsinet.com 678-842-0095 – Remote Office 770-441-5136 – Office 770-329-0864 – Cell Authored By: Lisa Lemon Digital Signage Group
  65. Support • Tools Currently Available – Digital Signage sales slick – HTML – Clarity ROI sales kit – PowerPoint presentation • Tools in progress – Internet identification – Intranet site – PowerPoint presentations geared to each market segment – Reference Binder / CD Authored By: Lisa Lemon Digital Signage Group
  66. Recent Successes • Pilot - Bank of America – Tyler Bonner – Southeast • Pilot - AmSouth Bank – Bill Waterhouse – Central • Pilot - LensCrafters – Scott Douglass – Greater OH Valley • Pilot - Blue Notes div. of AEO – Cindy Mann – East • Pilot By: Lisa Lemon Bank – Jeff Wismer – Duocom/MCSi Canada Authored – HSBC Digital Signage Group
  67. Q&A Thank you for your time and interest in Digital Signage

×