1. 4/5 Who would be
the audience for
your media product?
How did you
attract/ address
your audience?

2. Core Target Audience
Demographics:
16-24 – Male – English speaking or Danish
Psychographics: Interest in horror films,

3. How do the characters appeal to
this target audience?
Alex’s character is quite relatable as he is the same demographic
as our target audience (male teenager)
(add more here)

4. How did you test your concept
and sequence to an audience
throughout the process?
We posted Surveymonkey on Facebook for our friends to give
feedback on our concept idea.
Also, we did a pitch to further test our concept idea and
the teachers and class gave feedback.
The rough cut was also shown via YouTube to the whole
class and we got feedback from them as well.

5. Feedback
Pitch –
Rough Cut –
Final Cut –
(screenshots of specific moments that got positive
feedback)

6. Results From Audience Research
Question 1: Would you continue watching?
General consensus = Yes
Question 2: What was the storyline?
Memory Loss, Amnesia
Question 3: Did you find it scary?
The music on the TV (teddy bear song)and reacted to the reveal
of 5 on hand (peal back of bandage)
Question 4: Would you watch a foreign- subtitled film now?
Question 5: What do you think happens next?
He gets controlled by the masked person
Question 6: Remind you of any other films?
Saw
Question 7: What was the title?
Overseer

7. Did your final audience testing
demonstrate that you were
successful in appealing to your
target audience?
Our group: 17-18 Year-Old Teenage Boys
Overall, Yes
; The audience associated Saw with our film which shows that the mask
was iconic of horror; they identified part of the iconography.
(add more animation and overlays, add more film links and pictures)

8. The End of 4
and 5
By Georgia,
Isaac and
Alex