#culturecode
Good Work People explores brilliant brand culture, what it's all about and why it's so important to today's business model. Taking examples from the brand culture giants such as Method, Zappos, Eventbrite, Airbnb and Pixar.
The key take out - don't f*ck it up
18. Live your values
• What is your why?
• Stand for something
• Reflect inside and out
• Process
• Integrate
• Have guardians on the inside and outside
19. ‘Create Fun and a Little Weirdness’
No. 3 of Zappos 10 core values
21. ‘What would MacGyver do?’
“Our values help channel
the frenetic atmosphere
of innovation and quixotic
spontaneity so vital to our
success, into a mutual sense
of purpose.”
Eric Ryan and Adam Lowry, Method
34. Brilliant brand culture means…
• Values = purpose and meaning
• Meaning = your customers and teams identity
• Live your vision = keep it as your north star
• People are your everything
• Keep it real
35.
36. Why we do what we do
• Happy people equals productivity, creativity
and profits :-)
!
• Happy people means better communications,
better relationships, increased flexibility and resilience
!
• Happy workplaces mean happier customers
!
• We understand the importance of aligning a reason
for being with a way to operate
37. What we do…
Employee happiness and wellbeing is the
new green and is becoming a fundamental
part of organisation’s culture
38. How we do that
Happiness and culture audit
People and culture development
Behavioural change programme
Bespoke coaching programmes
Team and one–to–one programmes
Have fun along the way