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David Armano
                    VP, Creative | Critical Mass
                    Logic + Emotion | darmano.typepad.com
  ...
The
Fuzzy Tail
It’s like the
Long Tail…
Only

Fuzzy
When was the last time you met a blacksmith?
=   +
Or needed one?
People who did this:
Now do this:
So what’s your job?
Now put on your fuzzy glasses.
How fuzzy are you?
not as fuzzy
rigid




                                 awfully fuzzy
                 getting fuzzy




                 ...
This isn’t fuzzy.
waterfall


Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
Neither is this…
Assembly line
Or this.
silos
This is.
overlaps
hierarchy + networks
Fuzzy logic (and emotion)
Are fuzzy people
“right-brainers”?

    Wow!
Not quite.
Fuzzy people are
“light-brainers”
light-brain functions
   agile
                                          inquisitive


                                   ...
How do we get fuzzier?
Forget you were ever an expert.
At anything.
Unlearn.
So you can learn again.
Proof of fuzziness…
The “T-shaped”
  individual
From “T-shaped” to
   “Sun-shaped”
Passionate individuals.
 Collaborative teams.
Individuals.
Teams.
Let’s meet some “fuzzy people”.
Steve Chen “engineer”

Chad Hurley
“designer”




               “geek”
 Jawed Karim
Youtube is innovative

 Innovation is fuzzy

   Fuzzy   perfect
2
                                 Community




  1                               3
                                     ...
Fuzzy work in the office:
NASA.gov
NASA iPhone Application
Core team:




    developer + creative lead + project manager + interaction designer
QuickTime™ and a
    Animation decompressor
are needed to see this picture.
Core team:




creative lead + designer + dev 1 + dev 2 + project manager + advocate
My Vegas + RSVP Event Planner




                                1




                                    2
Why should you care?
Because we’re not in the Website business.
We’re in the ideas + experience business.
So let’s get

Fuzzy
David Armano
                    VP, Creative | Critical Mass
                    Logic + Emotion | darmano.typepad.com
  ...
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
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From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear

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Come hear how interdisciplinary teams use the "Fuzzy Tail" to mix it up in the conceptual, design, and development process as generalists and specialists search for new ways to work together in order to keep up the pace in a "2.0" world. This presentation discusses a type of mindset and attitude that will be essential in this type of professional ecosystem. We review some case studies and open up a dialogue after the presentation. If the Long Tail is the what-then the Fuzzy Tail may just be the why.

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Transcript of "From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear"

  1. 1. David Armano VP, Creative | Critical Mass Logic + Emotion | darmano.typepad.com Twitter: @armano The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com
  2. 2. The Fuzzy Tail
  3. 3. It’s like the Long Tail…
  4. 4. Only Fuzzy
  5. 5. When was the last time you met a blacksmith?
  6. 6. = +
  7. 7. Or needed one?
  8. 8. People who did this:
  9. 9. Now do this:
  10. 10. So what’s your job?
  11. 11. Now put on your fuzzy glasses.
  12. 12. How fuzzy are you?
  13. 13. not as fuzzy rigid awfully fuzzy getting fuzzy fuzzy
  14. 14. This isn’t fuzzy.
  15. 15. waterfall Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
  16. 16. Neither is this…
  17. 17. Assembly line
  18. 18. Or this.
  19. 19. silos
  20. 20. This is.
  21. 21. overlaps
  22. 22. hierarchy + networks
  23. 23. Fuzzy logic (and emotion)
  24. 24. Are fuzzy people “right-brainers”? Wow!
  25. 25. Not quite.
  26. 26. Fuzzy people are “light-brainers”
  27. 27. light-brain functions agile inquisitive adaptable flexible pliable Note: I am not a certified brain surgeon. This visual is conceptual only.
  28. 28. How do we get fuzzier?
  29. 29. Forget you were ever an expert.
  30. 30. At anything.
  31. 31. Unlearn.
  32. 32. So you can learn again.
  33. 33. Proof of fuzziness…
  34. 34. The “T-shaped” individual
  35. 35. From “T-shaped” to “Sun-shaped”
  36. 36. Passionate individuals. Collaborative teams.
  37. 37. Individuals.
  38. 38. Teams.
  39. 39. Let’s meet some “fuzzy people”.
  40. 40. Steve Chen “engineer” Chad Hurley “designer” “geek” Jawed Karim
  41. 41. Youtube is innovative Innovation is fuzzy Fuzzy perfect
  42. 42. 2 Community 1 3 Distribution Universal Media Player 4 Context + Relevance
  43. 43. Fuzzy work in the office:
  44. 44. NASA.gov
  45. 45. NASA iPhone Application
  46. 46. Core team: developer + creative lead + project manager + interaction designer
  47. 47. QuickTime™ and a Animation decompressor are needed to see this picture.
  48. 48. Core team: creative lead + designer + dev 1 + dev 2 + project manager + advocate
  49. 49. My Vegas + RSVP Event Planner 1 2
  50. 50. Why should you care?
  51. 51. Because we’re not in the Website business.
  52. 52. We’re in the ideas + experience business.
  53. 53. So let’s get Fuzzy
  54. 54. David Armano VP, Creative | Critical Mass Logic + Emotion | darmano.typepad.com Twitter: @armano The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com
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