From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear

1,103
-1

Published on

Come hear how interdisciplinary teams use the "Fuzzy Tail" to mix it up in the conceptual, design, and development process as generalists and specialists search for new ways to work together in order to keep up the pace in a "2.0" world. This presentation discusses a type of mindset and attitude that will be essential in this type of professional ecosystem. We review some case studies and open up a dialogue after the presentation. If the Long Tail is the what-then the Fuzzy Tail may just be the why.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,103
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
36
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear

  1. 1. David Armano VP, Creative | Critical Mass Logic + Emotion | darmano.typepad.com Twitter: @armano The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com
  2. 2. The Fuzzy Tail
  3. 3. It’s like the Long Tail…
  4. 4. Only Fuzzy
  5. 5. When was the last time you met a blacksmith?
  6. 6. = +
  7. 7. Or needed one?
  8. 8. People who did this:
  9. 9. Now do this:
  10. 10. So what’s your job?
  11. 11. Now put on your fuzzy glasses.
  12. 12. How fuzzy are you?
  13. 13. not as fuzzy rigid awfully fuzzy getting fuzzy fuzzy
  14. 14. This isn’t fuzzy.
  15. 15. waterfall Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
  16. 16. Neither is this…
  17. 17. Assembly line
  18. 18. Or this.
  19. 19. silos
  20. 20. This is.
  21. 21. overlaps
  22. 22. hierarchy + networks
  23. 23. Fuzzy logic (and emotion)
  24. 24. Are fuzzy people “right-brainers”? Wow!
  25. 25. Not quite.
  26. 26. Fuzzy people are “light-brainers”
  27. 27. light-brain functions agile inquisitive adaptable flexible pliable Note: I am not a certified brain surgeon. This visual is conceptual only.
  28. 28. How do we get fuzzier?
  29. 29. Forget you were ever an expert.
  30. 30. At anything.
  31. 31. Unlearn.
  32. 32. So you can learn again.
  33. 33. Proof of fuzziness…
  34. 34. The “T-shaped” individual
  35. 35. From “T-shaped” to “Sun-shaped”
  36. 36. Passionate individuals. Collaborative teams.
  37. 37. Individuals.
  38. 38. Teams.
  39. 39. Let’s meet some “fuzzy people”.
  40. 40. Steve Chen “engineer” Chad Hurley “designer” “geek” Jawed Karim
  41. 41. Youtube is innovative Innovation is fuzzy Fuzzy perfect
  42. 42. 2 Community 1 3 Distribution Universal Media Player 4 Context + Relevance
  43. 43. Fuzzy work in the office:
  44. 44. NASA.gov
  45. 45. NASA iPhone Application
  46. 46. Core team: developer + creative lead + project manager + interaction designer
  47. 47. QuickTime™ and a Animation decompressor are needed to see this picture.
  48. 48. Core team: creative lead + designer + dev 1 + dev 2 + project manager + advocate
  49. 49. My Vegas + RSVP Event Planner 1 2
  50. 50. Why should you care?
  51. 51. Because we’re not in the Website business.
  52. 52. We’re in the ideas + experience business.
  53. 53. So let’s get Fuzzy
  54. 54. David Armano VP, Creative | Critical Mass Logic + Emotion | darmano.typepad.com Twitter: @armano The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com

×