From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear
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From Long Tail to Fuzzy Tale: Why "Fuzzy" Is the New Clear

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Come hear how interdisciplinary teams use the "Fuzzy Tail" to mix it up in the conceptual, design, and development process as generalists and specialists search for new ways to work together in......

Come hear how interdisciplinary teams use the "Fuzzy Tail" to mix it up in the conceptual, design, and development process as generalists and specialists search for new ways to work together in order to keep up the pace in a "2.0" world. This presentation discusses a type of mindset and attitude that will be essential in this type of professional ecosystem. We review some case studies and open up a dialogue after the presentation. If the Long Tail is the what-then the Fuzzy Tail may just be the why.

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  • 1. David Armano VP, Creative | Critical Mass Logic + Emotion | darmano.typepad.com Twitter: @armano The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com
  • 2. The Fuzzy Tail
  • 3. It’s like the Long Tail…
  • 4. Only Fuzzy
  • 5. When was the last time you met a blacksmith?
  • 6. = +
  • 7. Or needed one?
  • 8. People who did this:
  • 9. Now do this:
  • 10. So what’s your job?
  • 11. Now put on your fuzzy glasses.
  • 12. How fuzzy are you?
  • 13. not as fuzzy rigid awfully fuzzy getting fuzzy fuzzy
  • 14. This isn’t fuzzy.
  • 15. waterfall Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
  • 16. Neither is this…
  • 17. Assembly line
  • 18. Or this.
  • 19. silos
  • 20. This is.
  • 21. overlaps
  • 22. hierarchy + networks
  • 23. Fuzzy logic (and emotion)
  • 24. Are fuzzy people “right-brainers”? Wow!
  • 25. Not quite.
  • 26. Fuzzy people are “light-brainers”
  • 27. light-brain functions agile inquisitive adaptable flexible pliable Note: I am not a certified brain surgeon. This visual is conceptual only.
  • 28. How do we get fuzzier?
  • 29. Forget you were ever an expert.
  • 30. At anything.
  • 31. Unlearn.
  • 32. So you can learn again.
  • 33. Proof of fuzziness…
  • 34. The “T-shaped” individual
  • 35. From “T-shaped” to “Sun-shaped”
  • 36. Passionate individuals. Collaborative teams.
  • 37. Individuals.
  • 38. Teams.
  • 39. Let’s meet some “fuzzy people”.
  • 40. Steve Chen “engineer” Chad Hurley “designer” “geek” Jawed Karim
  • 41. Youtube is innovative Innovation is fuzzy Fuzzy perfect
  • 42. 2 Community 1 3 Distribution Universal Media Player 4 Context + Relevance
  • 43. Fuzzy work in the office:
  • 44. NASA.gov
  • 45. NASA iPhone Application
  • 46. Core team: developer + creative lead + project manager + interaction designer
  • 47. QuickTime™ and a Animation decompressor are needed to see this picture.
  • 48. Core team: creative lead + designer + dev 1 + dev 2 + project manager + advocate
  • 49. My Vegas + RSVP Event Planner 1 2
  • 50. Why should you care?
  • 51. Because we’re not in the Website business.
  • 52. We’re in the ideas + experience business.
  • 53. So let’s get Fuzzy
  • 54. David Armano VP, Creative | Critical Mass Logic + Emotion | darmano.typepad.com Twitter: @armano The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com