Case Study: The Risks And Rewards   of Backing A Good Cause David Armano , Senior Partner Dachis
The Risks And Rewards of Backing A Good Cause David Armano, Dachis Corporation Dachiscorporation.com Twitter:@armano
What’s The ROI Of Social Media?
Over 12k Raised In Less Than 24 Hours
$16,880.60 In One Month
Using Nothing But Social Media Tools
blog twitter chip in paypal viddler
 
But Tools Aren't Everything
An emergent outcome was produced as a result of 4 core archetypes
So What Could Go Wrong?
 
“ This isn't philanthropy it is stupidity on the part of David and his followers. I am appalled that such blind trust resu...
 
One you have people’s attention, be prepared for them to come after you. (this applies to individuals, brands and business...
 
Considerations for “cause marketing” - align yourself to the appropriate cause - get your people involved - make sure they...
Thank You. David Armano, Dachis Corporation Dachiscorporation.com Twitter:@armano
 
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Case Study Risk&Rewards

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Case Study Risk&Rewards

  1. 1. Case Study: The Risks And Rewards of Backing A Good Cause David Armano , Senior Partner Dachis
  2. 2. The Risks And Rewards of Backing A Good Cause David Armano, Dachis Corporation Dachiscorporation.com Twitter:@armano
  3. 3. What’s The ROI Of Social Media?
  4. 4. Over 12k Raised In Less Than 24 Hours
  5. 5. $16,880.60 In One Month
  6. 6. Using Nothing But Social Media Tools
  7. 7. blog twitter chip in paypal viddler
  8. 9. But Tools Aren't Everything
  9. 10. An emergent outcome was produced as a result of 4 core archetypes
  10. 11. So What Could Go Wrong?
  11. 13. “ This isn't philanthropy it is stupidity on the part of David and his followers. I am appalled that such blind trust resulted in such a grave disservice to this woman.?” ~Mary McKnight
  12. 15. One you have people’s attention, be prepared for them to come after you. (this applies to individuals, brands and businesses)
  13. 17. Considerations for “cause marketing” - align yourself to the appropriate cause - get your people involved - make sure they are equipped to engage - be proactive - expect criticism - have a plan for how you deal with it - do the right thing
  14. 18. Thank You. David Armano, Dachis Corporation Dachiscorporation.com Twitter:@armano

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