BIRLA INSTITUTE OF TECHNOLOGY-NOIDA SUBMITTED TO :- Mrs. MENAKSHI SHARMA
SWOT ANALYSIS ON TATA NANO “ The People’s Car”
GROUP MEMBERS GAURAV GOEL MBA/4507/08 AMRESH THAKUR MBA/4529/08
FORCE BEHIND NANO
F ormerly known as TELCO (TATA Engineering and Locomotive Company), HQ in Mumbai, Estab. in 1945.
First CV in 1954 with Daimler-Benz AG.
World's 5 TH largest medium and heavy truck manufacturer and the 2 ND largest heavy bus manufacturer.
India's leader in CV and the 2 ND largest in PV.
Manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune.
Truly Multinational corporation.
Aquired JLR on 2 ND June2008.
57 TH most valued brand globally
FORCE BEHIND NANO “ I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. RATAN TATA source:- Business standard
Mission- Rs 1lakh car in every way a car
Mission Started in year-2003 with Five |Engineers
Mr.Girirsh Wagah introduced in Yr.2005-Father of “Chota Hathi”
Around 55 prototypes tested
Designed by Italy’s Institute of Development in Automotive Deptt
Finally revealed at 9 th Auto Expo in Jan 2008,Delhi
Launched commercially on 23 rd March 2009,Mumbai
Plant shifted from Singur-Sanand
PRODUCT FEATURES Vehicle Summary Model Basic Car Body Type Hatchback Segment A Length 3090mm Width 1485mm Height 1570mm Base Clearance 180mm Top Speed 95-100kmph Fuel Consumption Highway 26.0 Kmpl City 22.0 Kmpl Engine Specifications Displacement 624 cc Engine Type Petrol Rear Engine, 2 cylinder Maximum Power [email_address] Maximum Torque [email_address]
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