Swot Tata Nano

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Swot Tata Nano

  1. 1. BIRLA INSTITUTE OF TECHNOLOGY-NOIDA SUBMITTED TO :- Mrs. MENAKSHI SHARMA
  2. 2. SWOT ANALYSIS ON TATA NANO “ The People’s Car”
  3. 3. GROUP MEMBERS GAURAV GOEL MBA/4507/08 AMRESH THAKUR MBA/4529/08
  4. 4. CONTENTS <ul><li>PROFILE-TATA MOTOR </li></ul><ul><li>FORCE BEHIND NANO </li></ul><ul><li>MISSION INPOSSIBLE-NANO </li></ul><ul><li>NANO SPECIFICATION </li></ul><ul><li>SWOT ANALYSIS </li></ul><ul><li>SWOT TEMPLATE </li></ul><ul><li>SWOT NANO </li></ul><ul><li>CONCLUSION </li></ul>
  5. 5. <ul><li>F ormerly known as TELCO (TATA Engineering and Locomotive Company), HQ in Mumbai, Estab. in 1945. </li></ul><ul><li>First CV in 1954 with Daimler-Benz AG. </li></ul><ul><li>World's 5 TH largest medium and heavy truck manufacturer and the 2 ND largest heavy bus manufacturer. </li></ul><ul><li>India's leader in CV and the 2 ND largest in PV. </li></ul><ul><li>Manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune. </li></ul><ul><li>Truly Multinational corporation. </li></ul><ul><li>Aquired JLR on 2 ND June2008. </li></ul><ul><li>57 TH most valued brand globally </li></ul>
  6. 6. FORCE BEHIND NANO “ I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. RATAN TATA source:- Business standard
  7. 7. <ul><li>Mission- Rs 1lakh car in every way a car </li></ul><ul><li>Mission Started in year-2003 with Five |Engineers </li></ul><ul><li>Mr.Girirsh Wagah introduced in Yr.2005-Father of “Chota Hathi” </li></ul><ul><li>Around 55 prototypes tested </li></ul><ul><li>Designed by Italy’s Institute of Development in Automotive Deptt </li></ul><ul><li>Finally revealed at 9 th Auto Expo in Jan 2008,Delhi </li></ul><ul><li>Launched commercially on 23 rd March 2009,Mumbai </li></ul><ul><li>Plant shifted from Singur-Sanand </li></ul>MISSION IMPOSSIBLE-NANO
  8. 8. PRODUCT FEATURES Vehicle Summary Model Basic Car Body Type Hatchback Segment A Length 3090mm Width 1485mm Height 1570mm Base Clearance 180mm Top Speed 95-100kmph Fuel Consumption Highway 26.0 Kmpl City 22.0 Kmpl Engine Specifications Displacement 624 cc Engine Type Petrol Rear Engine, 2 cylinder Maximum Power [email_address] Maximum Torque [email_address]
  9. 9. SWOT ANALYSIS <ul><li>SWOT is a tool to provide a general/detailed snapshot of </li></ul><ul><li>company’s health. </li></ul><ul><li>SWOT offers </li></ul><ul><ul><li>Aid to Decision making. </li></ul></ul><ul><ul><li>Issues: Identified,Classified & Prioritized clearly. </li></ul></ul><ul><ul><li>Analyzing company’s overall strategy </li></ul></ul>
  10. 11. SWOT Analysis- TATA NANO
  11. 12. STRENGTH OF TATA NANO <ul><li>First Innovation- Set a benchmark </li></ul><ul><li>41 Patents for innovations </li></ul><ul><li>Low Price & Stylish </li></ul><ul><li>Environmental friendly- Green house effect </li></ul><ul><li>High fuel efficiency </li></ul><ul><li>Space-Internal-21% more than M-800 </li></ul><ul><li> External-8% less than M-800 </li></ul><ul><li>Variometric gear system- Magnifies torque </li></ul><ul><li>Tested successfully for crumple zones </li></ul>
  12. 13. WEAKNESSES of TATA NANO <ul><li>No Modern facilities-ABS,PS,AC etc </li></ul><ul><li>Less Boot space </li></ul><ul><li>No Headlight levelers </li></ul><ul><li>Not fit for hilly terrain </li></ul><ul><li>Poor traction control </li></ul><ul><li>Poor engine cooling & hence overheating </li></ul><ul><li>Small Tyres </li></ul><ul><li>Windows wind down by hand </li></ul><ul><li>No passenger side mirror </li></ul>
  13. 14. OPPORTUNTIES FOR TATA NANO <ul><li>Created a Niche market </li></ul><ul><li>Diesel & Electric variant </li></ul><ul><li>Recession </li></ul><ul><li>Royalty </li></ul><ul><li>Developing low price engine oil </li></ul><ul><li>Auto Finance </li></ul><ul><li>Create Employment </li></ul>
  14. 15. <ul><li>New competitor – Bajaj, Chery, Honda Siel, GM etc. </li></ul><ul><li>REVA an electric car. </li></ul><ul><li>Traffic congestion. </li></ul><ul><li>Government may increase taxes in metros. </li></ul><ul><li>Rising cost of raw material. </li></ul><ul><li>Reducing Parking Space. </li></ul><ul><li>Strict European Safety standards </li></ul>THREATS FOR TATA NANO
  15. 16. CONCLUSION <ul><li>Nano really proved cheapest car of the industry. </li></ul><ul><li>Nano definitely helps to come true for middle man ‘s dream </li></ul>
  16. 17. VARIOUS COLORS OF “ THE WONDER CAR” THANK YOU

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