Transforming Mass Media with Social Media
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The presentation looks how social media is being used by mass media, often incorrectly, and how it can be used for journalism. It also looks at some of the trends are driving digital media in 2010. I delivered that at the keynote for Zagreb FuturAD, 24 March 2010.
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Transforming Mass Media with Social Media
- 1. Transforming mass media with social media Social media for deep engagement
- 2. Connection, not just crowd-sourcing
- 3. Connection, not just crowd-sourcing
- 6. If you build a boxing ring, people are going to fight. Tom Steinberg, MySociety.org
- 7. What do you reckon?
- 8. What do you reckon?
- 9. Not what you reckon. What did you witness?
- 10. The old model Publisher Creates Content Reacts Audience
- 11. The New Model
- 12. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 13. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 14. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 15. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 16. User engagement cycle Casual (Just stopping by) Catalyst (Identifying as Guardian Readers, Connected (Signing up and engaging in light telling other people, linking to or interaction) blogging about us…) Committed (Signing in because of personal benefit and engaging in heavy interaction)
- 18. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data
- 19. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing
- 20. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Connected Commenting Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
- 21. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Catalyst Connected Networking tools Blogging tools Commenting Networked journalism Rating Voting Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
- 22. Beyond social networking Casual Bookmarking Tagging Adding to Group Attention Data Catalyst Attention Connected Networking tools Commenting Blogging tools Networked journalism & Rating Voting Reputation Endorsing Committed UGC Soulmates Tools for Content & Users Social Site Skills Profiles
- 23. This is not about technology
- 24. The need to communicate
- 26. Social media strategies Open up to audience
- 27. Social media strategies Open up to audience Involve the audience in meaningful ways
- 28. Social media strategies Open up to audience Involve the audience in meaningful ways Tap into the wisdom in the crowds
- 29. Social media strategies Open up to audience Involve the audience in meaningful ways Tap into the wisdom in the crowds Go to where the conversation is
- 30. User generated content as a service to users
- 31. Calling Tony Blair to account
- 33. Guardian: Iran faces of the dead and detained
- 36. Users working with our data
- 37. ‘Wrapping content in a community’
- 38. Building a community of contributors
- 39. Building a community of contributors
- 40. Building a community of contributors
- 41. Social media beyond the screen
- 42. Social media beyond the screen 4000 miles
- 43. Social media beyond the screen 4000 miles 2060 photos
- 44. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates
- 45. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts
- 46. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups
- 55. Where is the conversation going?
- 56. Where is the conversation going? DIY TV advertising
- 57. Where is the conversation going? DIY TV advertising “Dual-screen” viewing and the “virtual watercooler”
- 58. Where is the conversation going? DIY TV advertising “Dual-screen” viewing and the “virtual watercooler” Location-based networks
- 59. DIY Advertising
- 62. Sharing directly from TV
- 63. Location, Location, Location
- 64. Location, Location, Location
- 65. Location, Location, Location
- 66. What’s stopping you? How many psychiatrists does it take to change a light bulb?
- 67. One...but the light bulb has to want to change
- 68. With thanks to ... Flickr photos Some Rights Reserved From Flickr the main (boxing) by dickuhne Kitten on a laptop by Doug Woods an idea (the light bulb) by aloshbennet massive change by 416style From icanhascheezburger.com leef I alonze by Brad
- 69. Kevin Anderson, journalism innovator kevin@charman-anderson.com http://charman-anderson.com