The web of where
How location is being woven into the web
Are you suffering
   from IOS?




               Source: Xerox and YouTube
Are you suffering
   from IOS?




               Source: Xerox and YouTube
Eric Schmidt of Google
 “Between the birth of
 the world and 2003,
 there were five
 exabytes of information
 created. We [...
How much is exabyte?
 An exabyte is 1 million
 terabytes
 The entire printed
 collection of the US
 Library of Congress is...
Media: From scarcity
   to abundance




           Eric Schmidt at the Guardian Activate 2010 conference
Twitter: Billions of tweets




            Source: Twitter by the Numbers, Raffi Krikorian
Twitter: Billions of tweets
    150m registered users




                    Source: Twitter by the Numbers, Raffi Krikori...
Twitter: Billions of tweets
    150m registered users
    90 million Tweets per day




                    Source: Twitte...
Twitter: Billions of tweets
    150m registered users
    90 million Tweets per day
    On average, about 800 tweets a sec...
Twitter: Billions of tweets
    150m registered users
    90 million Tweets per day
    On average, about 800 tweets a sec...
Twitter World Cup




        Source: Twitter by the Numbers, Raffi Krikorian
Facebook:
The phenomenon




     Source: Website-Monitoring.com from March 2010
Facebook:
The phenomenon
3.5 million events created each month




               Source: Website-Monitoring.com from Marc...
Facebook:
The phenomenon
3.5 million events created each month
60 million status updates a day




                Source:...
Facebook:
The phenomenon
3.5 million events created each month
60 million status updates a day
3 billion photos uploaded e...
Facebook:
The phenomenon
3.5 million events created each month
60 million status updates a day
3 billion photos uploaded e...
(Information                Overload)n




        Source: The Hamster Wheel, Columbia Journalism Review
(Information                        Overload)n

   A decade ago, The Wall Street Journal
   wrote 22,000 articles. This ye...
(Information                        Overload)n

   A decade ago, The Wall Street Journal
   wrote 22,000 articles. This ye...
(Information                        Overload)n

   A decade ago, The Wall Street Journal
   wrote 22,000 articles. This ye...
More content
  ≠ more revenue
Huffington Post had 24.3m users, and it
expected to earn $30m this year. Source:
Newsweek
In ...
Source: Newstand by Laura Bittner
Source: Exhaustion by Jessica M. Cross
Readers shutting off
The subjects were overloaded with
facts and updates and were having
trouble moving more deeply into t...
From mass
to relevance




 The evolution from numbers to relevance by Mahendra Palsule
Crowd-filtering
Crowds of friends as a
       filter
The social web as filter
Real-time and real-space




 Source: Google
Where am I?
What’s near me?
I am here.
I am here.
I am here.
I am here.
I am here.
Waze: Crowdsourced
  traffic reportig
Real Estate
Tourism
Augmented reality




               Source: YouTube
Augmented reality




               Source: YouTube
Marketing in real-space




           Source: Mobile Marketer and The Hyperfactory
Marketing in real-space




           Source: Mobile Marketer and The Hyperfactory
Augmented reality games




          Source: YouTube from research of Dr Adrian David Cheok
Foursquare and the
   New Loyalty




          Source: Mobile Entertainment News
Four Square offers
Shopkick: In-store
    location
Political, not just
commercial, loyalty
Education
Distributed Sensing:
Quake Catcher Network
via: Geek and Poke
Poor privacy models
Poor privacy models
 Foursquare treats all contacts alike
Poor privacy models
 Foursquare treats all contacts alike
 Latitude has a better model - allows you
 to set precision of l...
Poor privacy models
 Foursquare treats all contacts alike
 Latitude has a better model - allows you
 to set precision of l...
Checking-in is still
emergent behaviour




              source: Forrester and ReadWriteWeb
Checking-in is still
emergent behaviour
 Research July 2010, 84% of US users
 unaware of location-based apps




         ...
Checking-in is still
emergent behaviour
 Research July 2010, 84% of US users
 unaware of location-based apps
 Only 4% of U...
Checking-in is still
emergent behaviour
 Research July 2010, 84% of US users
 unaware of location-based apps
 Only 4% of U...
Checking-in is still
emergent behaviour
 Research July 2010, 84% of US users
 unaware of location-based apps
 Only 4% of U...
Source: glove and iPhone 2
   by Gesa Henselmans
Location as a
  platform
W3C Geolocation API

 API is agnostic to technology determining
 the location, so GPS, IP geolocation or
 Wifi, Bluetooth a...
Journalism




        Source: Google Earth and Maps blog
Audiboo and
the G20 protests




     Source: Guardian G20 protest coverage and Audioboo
Audiboo and
the G20 protests




     Source: Guardian G20 protest coverage and Audioboo
Tracking a postal strike




             Source: Guardian: Satellite tracking the postal strike
Social media beyond
     the screen
Social media beyond
     the screen
      4000 miles
Social media beyond
     the screen
       4000 miles
      2060 photos
Social media beyond
     the screen
        4000 miles
       2060 photos
    1600 Twitter upates
Social media beyond
     the screen
        4000 miles
       2060 photos
    1600 Twitter upates
       50 blog posts
Social media beyond
     the screen
         4000 miles
        2060 photos
    1600 Twitter upates
        50 blog posts
...
Social media beyond
     the screen
         4000 miles
        2060 photos
    1600 Twitter upates
        50 blog posts
...
Reality check
Reality check

I was the only journalist who geo-tagged
content.
Reality check

I was the only journalist who geo-tagged
content.
How to fit into workflow?
Reality check

I was the only journalist who geo-tagged
content.
How to fit into workflow?
Commercial content management sys...
News happening near
     you now
ChicagoCrime.org:
Early map mashup
Everyblock
FixMyStreet
Where I live, work
   and play
Real-time data visualised
#uksnow on Twitter
#uksnow on Twitter
Mobile phone crowdsourcing




             Source: OilReporter.org and Crisis Commons
Ushahidi: Witness
Ushahidi: Witness
Ushahidi: Check-ins
to make a difference
What’s stopping you?
  How many
 psychiatrists
does it take to
change a light
    bulb?

Photo: an idea (the light bulb) b...
One...but the light bulb has to
       want to change




                 Photo massive change by 416style
Kevin Anderson
       Twitter: kevglobal
kevin@charman-anderson.com
 http://charman-anderson.com
The web of where: How location is being woven into the web
The web of where: How location is being woven into the web
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The web of where: How location is being woven into the web

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The presentation from my keynote at the SpotOn locative media conference, organised by Finnish public broadcaster YLE at Aalto University in Helsinki. I talked about why delivering relevant content is a key to success in today's crowded media environment and how location can be one way to deliver relevant content to audiences.

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The web of where: How location is being woven into the web

  1. The web of where How location is being woven into the web
  2. Are you suffering from IOS? Source: Xerox and YouTube
  3. Are you suffering from IOS? Source: Xerox and YouTube
  4. Eric Schmidt of Google “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days. See why it’s so painful to operate in information markets?” from interview at Atmosphere 2010 conference Photo by Charles Haynes, Some Rights Reserved
  5. How much is exabyte? An exabyte is 1 million terabytes The entire printed collection of the US Library of Congress is 10 terabytes An exabyte is 100,000 Libraries of Congress Photo by msmariamad, Some Rights Reserved
  6. Media: From scarcity to abundance Eric Schmidt at the Guardian Activate 2010 conference
  7. Twitter: Billions of tweets Source: Twitter by the Numbers, Raffi Krikorian
  8. Twitter: Billions of tweets 150m registered users Source: Twitter by the Numbers, Raffi Krikorian
  9. Twitter: Billions of tweets 150m registered users 90 million Tweets per day Source: Twitter by the Numbers, Raffi Krikorian
  10. Twitter: Billions of tweets 150m registered users 90 million Tweets per day On average, about 800 tweets a second now Source: Twitter by the Numbers, Raffi Krikorian
  11. Twitter: Billions of tweets 150m registered users 90 million Tweets per day On average, about 800 tweets a second now Record 3283 tweets per second set during Japan v Denmark World Cup Match Source: Twitter by the Numbers, Raffi Krikorian
  12. Twitter World Cup Source: Twitter by the Numbers, Raffi Krikorian
  13. Facebook: The phenomenon Source: Website-Monitoring.com from March 2010
  14. Facebook: The phenomenon 3.5 million events created each month Source: Website-Monitoring.com from March 2010
  15. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day Source: Website-Monitoring.com from March 2010
  16. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day 3 billion photos uploaded each month Source: Website-Monitoring.com from March 2010
  17. Facebook: The phenomenon 3.5 million events created each month 60 million status updates a day 3 billion photos uploaded each month 5 billion pieces of content shared each week Source: Website-Monitoring.com from March 2010
  18. (Information Overload)n Source: The Hamster Wheel, Columbia Journalism Review
  19. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. Source: The Hamster Wheel, Columbia Journalism Review
  20. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Source: The Hamster Wheel, Columbia Journalism Review
  21. (Information Overload)n A decade ago, The Wall Street Journal wrote 22,000 articles. This year, it has created 21,000 articles in the first six months. In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Demand Media, 7000 freelancers, 4500 pieces of content a day Source: The Hamster Wheel, Columbia Journalism Review
  22. More content ≠ more revenue Huffington Post had 24.3m users, and it expected to earn $30m this year. Source: Newsweek In comparison, it’s estimated New York Times’ digital revenue alone is $150m Source: BusinessInsider During recession, online ad rates plummeted due to oversupply of content Source: PaidContent
  23. Source: Newstand by Laura Bittner
  24. Source: Exhaustion by Jessica M. Cross
  25. Readers shutting off The subjects were overloaded with facts and updates and were having trouble moving more deeply into the background and resolution of news stories. Associated Press study
  26. From mass to relevance The evolution from numbers to relevance by Mahendra Palsule
  27. Crowd-filtering
  28. Crowds of friends as a filter
  29. The social web as filter
  30. Real-time and real-space Source: Google
  31. Where am I?
  32. What’s near me?
  33. I am here.
  34. I am here.
  35. I am here.
  36. I am here.
  37. I am here.
  38. Waze: Crowdsourced traffic reportig
  39. Real Estate
  40. Tourism
  41. Augmented reality Source: YouTube
  42. Augmented reality Source: YouTube
  43. Marketing in real-space Source: Mobile Marketer and The Hyperfactory
  44. Marketing in real-space Source: Mobile Marketer and The Hyperfactory
  45. Augmented reality games Source: YouTube from research of Dr Adrian David Cheok
  46. Foursquare and the New Loyalty Source: Mobile Entertainment News
  47. Four Square offers
  48. Shopkick: In-store location
  49. Political, not just commercial, loyalty
  50. Education
  51. Distributed Sensing: Quake Catcher Network
  52. via: Geek and Poke
  53. Poor privacy models
  54. Poor privacy models Foursquare treats all contacts alike
  55. Poor privacy models Foursquare treats all contacts alike Latitude has a better model - allows you to set precision of location you want to reveal based on contact
  56. Poor privacy models Foursquare treats all contacts alike Latitude has a better model - allows you to set precision of location you want to reveal based on contact Lack of transparency about what is being done with personal data
  57. Checking-in is still emergent behaviour source: Forrester and ReadWriteWeb
  58. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps source: Forrester and ReadWriteWeb
  59. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps source: Forrester and ReadWriteWeb
  60. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps Only 1% use them on weekly basis source: Forrester and ReadWriteWeb
  61. Checking-in is still emergent behaviour Research July 2010, 84% of US users unaware of location-based apps Only 4% of US online adults use these apps Only 1% use them on weekly basis 80% male and 70% are aged 19-35 source: Forrester and ReadWriteWeb
  62. Source: glove and iPhone 2 by Gesa Henselmans
  63. Location as a platform
  64. W3C Geolocation API API is agnostic to technology determining the location, so GPS, IP geolocation or Wifi, Bluetooth and RFID MAC location Major browser support, Safari, Chrome, Firefox, Opera and IE9
  65. Journalism Source: Google Earth and Maps blog
  66. Audiboo and the G20 protests Source: Guardian G20 protest coverage and Audioboo
  67. Audiboo and the G20 protests Source: Guardian G20 protest coverage and Audioboo
  68. Tracking a postal strike Source: Guardian: Satellite tracking the postal strike
  69. Social media beyond the screen
  70. Social media beyond the screen 4000 miles
  71. Social media beyond the screen 4000 miles 2060 photos
  72. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates
  73. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts
  74. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups
  75. Social media beyond the screen 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups 2 podcasts
  76. Reality check
  77. Reality check I was the only journalist who geo-tagged content.
  78. Reality check I was the only journalist who geo-tagged content. How to fit into workflow?
  79. Reality check I was the only journalist who geo-tagged content. How to fit into workflow? Commercial content management systems often don’t allow for geo-location
  80. News happening near you now
  81. ChicagoCrime.org: Early map mashup
  82. Everyblock
  83. FixMyStreet
  84. Where I live, work and play
  85. Real-time data visualised
  86. #uksnow on Twitter
  87. #uksnow on Twitter
  88. Mobile phone crowdsourcing Source: OilReporter.org and Crisis Commons
  89. Ushahidi: Witness
  90. Ushahidi: Witness
  91. Ushahidi: Check-ins to make a difference
  92. What’s stopping you? How many psychiatrists does it take to change a light bulb? Photo: an idea (the light bulb) by Alosh Bennet
  93. One...but the light bulb has to want to change Photo massive change by 416style
  94. Kevin Anderson Twitter: kevglobal kevin@charman-anderson.com http://charman-anderson.com

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