Rebuilding Journalism: Winning the battle for attention

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My presentation for Digital Directions 11 in Sydney Australia. I talked about how news organisations could find new opportunities in a world of over abundant content and scarce attention.

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Rebuilding Journalism: Winning the battle for attention

  1. 1. Rebooting journalismFinding new opportunities in a world of over abundant content and scarce attention
  2. 2. Are you suffering from IOS? Source: Xerox and YouTube
  3. 3. Are you suffering from IOS? Source: Xerox and YouTube
  4. 4. Eric Schmidt of Google “Between the birth of theworld and 2003, there were fiveexabytes of information created.We [now] create five exabytesevery two days. See why it’s sopainful to operate in informationmarkets?” from interview at Atmosphere 2010 conference Photo by Charles Haynes, Some Rights Reserved
  5. 5. How much is exabyte?10 terabytes= Photo by msmariamad, Some Rights Reserved An exabyte is 1 million terabytes The entire printed collection of the US Library of Congress is 10 terabytes An exabyte is 100,000 Libraries of Congress
  6. 6. How much is exabyte?1 exabyte= 100,000 Photo by msmariamad, Some Rights Reserved An exabyte is 1 million terabytes The entire printed collection of the US Library of Congress is 10 terabytes An exabyte is 100,000 Libraries of Congress
  7. 7. Media: From scarcity to abundance Eric Schmidt at the Guardian Activate 2010 conference
  8. 8. Source: Twitter by the Numbers, Raffi KrikorianRecord 3283 tweets per second set during Japan v DenmarkWorld Cup Match
  9. 9. Source: Image Week 17: 2011, LES GO! by ishawalia, statistics USAToday750m photos uploaded to Facebook on New Year’s 2011.
  10. 10. A decade ago, The Wall Street Journal wrote 22,000 articles. Source: The Hamster Wheel, Columbia Journalism ReviewPhoto: Rupert Murdoch is on my driveway by Kevin DooleyLet’s look at what we in the media are doing:A decade ago, The Wall Street Journal wrote 22,000 articles. In 2010, it has created 21,000articles in the first six months.
  11. 11. A decade ago, The Wall Street Journal wrote 22,000 articles. In 2010, it created 21,000 articles in the first six months. Source: The Hamster Wheel, Columbia Journalism ReviewPhoto: Rupert Murdoch is on my driveway by Kevin DooleyLet’s look at what we in the media are doing:A decade ago, The Wall Street Journal wrote 22,000 articles. In 2010, it has created 21,000articles in the first six months.
  12. 12. Society knows how to react to scarcity.” We know how to ration, save, and preserve when weneed to do so. It’s much harder to set priorities and find our path when informationabounds. We may drown. We may get side-tracked. We may shut down. But, in any case,abundance confuses and distracts us more than scarcity does.
  13. 13. Abundance breaks more things than scarcity does Photo: Clay making a point by Joi Ito Source: Shirky at NFAIS: How Abundance Breaks Everything by Ann MichaelSociety knows how to react to scarcity.” We know how to ration, save, and preserve when weneed to do so. It’s much harder to set priorities and find our path when informationabounds. We may drown. We may get side-tracked. We may shut down. But, in any case,abundance confuses and distracts us more than scarcity does.
  14. 14. Three challenges facing journalism
  15. 15. Three challenges facing journalismWe’re losing the battle for attention
  16. 16. Three challenges facing journalismWe’re losing the battle for attentionMore content is leading to lower revenues
  17. 17. Three challenges facing journalismWe’re losing the battle for attentionMore content is leading to lower revenues We’re overwhelming audiencesinto inaction
  18. 18. Monthly Minutes on site Average Local US Newspaper New York Times Facebook Source: The Newsonomics of time-on-site, Jan 2010 by Ken DoctorThe average news reader spends little time on newspaper-owned sites, from a 20 minutes amonth or so on the New York Times site to eight to 12 minutes on most local newspapersites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthlyby Editor and Publisher, are steady at best, showing, in fact, some recent decline. They are,literally, stuck in time.Then, take the number of minutes Internet users spend on social sites. Nielsen’s January tallyshowed seven hours of usage a month on Facebook alone, in the U.S., blowing away allcompetition.
  19. 19. Monthly Minutes on site Average Local US Newspaper New York Times Facebook Source: The Newsonomics of time-on-site, Jan 2010 by Ken DoctorThe average news reader spends little time on newspaper-owned sites, from a 20 minutes amonth or so on the New York Times site to eight to 12 minutes on most local newspapersites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthlyby Editor and Publisher, are steady at best, showing, in fact, some recent decline. They are,literally, stuck in time.Then, take the number of minutes Internet users spend on social sites. Nielsen’s January tallyshowed seven hours of usage a month on Facebook alone, in the U.S., blowing away allcompetition.
  20. 20. Monthly Minutes on site Average Local US Newspaper New York Times Facebook Source: The Newsonomics of time-on-site, Jan 2010 by Ken DoctorThe average news reader spends little time on newspaper-owned sites, from a 20 minutes amonth or so on the New York Times site to eight to 12 minutes on most local newspapersites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthlyby Editor and Publisher, are steady at best, showing, in fact, some recent decline. They are,literally, stuck in time.Then, take the number of minutes Internet users spend on social sites. Nielsen’s January tallyshowed seven hours of usage a month on Facebook alone, in the U.S., blowing away allcompetition.
  21. 21. Monthly Minutes on site Average Local US Newspaper New York Times Facebook Source: The Newsonomics of time-on-site, Jan 2010 by Ken DoctorThe average news reader spends little time on newspaper-owned sites, from a 20 minutes amonth or so on the New York Times site to eight to 12 minutes on most local newspapersites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthlyby Editor and Publisher, are steady at best, showing, in fact, some recent decline. They are,literally, stuck in time.Then, take the number of minutes Internet users spend on social sites. Nielsen’s January tallyshowed seven hours of usage a month on Facebook alone, in the U.S., blowing away allcompetition.
  22. 22. (Information Overload) n In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content. Source: The Hamster Wheel, Columbia Journalism Review Photo: Unemployment by Dly86
  23. 23. Demand Media, 7000 freelancers, 4500 pieces of content a day Source: The Hamster Wheel, Columbia Journalism ReviewPhoto: Coast Guard Storm Exercises by Mike Baird, bairdphotos.com Demand Media, 7000 freelancers, 4500 pieces of content a day
  24. 24. Source on online revenue: Paid Content Photo: Newstand by Laura Bittner During recession, online ad rates plummeted due to oversupply of content Source: PaidContentHuffington Post has very low returns compared to traditional media rivals. Average revenueper user is just a little more than a dollar.To put that in context, the New York Times digital revenue alone is $150m, according to anestimate by analyst Henry Blodgett.
  25. 25. Source: Exhaustion by Jessica M. CrossThe Associated Press commissioned an ethnographic study of young news consumers, 18-34but with an emphasis on 18-24.One of the key findings: The subjects were overloaded with facts and updates and werehaving trouble moving more deeply into the background and resolution of news stories.Associated Press study
  26. 26. Source: Seedcamp winners ridingwave of relevant content by Jos White Photo: Where to begin by Bev SykesThe Internet over the last few years has been about getting as much content to as many people as possible – bringing an incredible range ofcontent to our screens like never before. The problem is that we are now surrounded by too much content that takes too much time to find,qualify and consume.Seedcamp winners riding wave of relevant content by Jos WhiteGoogle and the other search engines do a decent job in a wide and shallow sort of way, but there is a growing need for technologies/services that are able to work on a narrower and deeper level to make better sense of the content out there. There is lots of data available (ifwe decide to give it) based on who we are, where we are, what we like and what we are looking for, and, if used intelligently it can enablegood decisions to be made in terms of providing us with more relevant content.Out of the 12 winners at Seedcamp, seven are involved in optimising content in some way and making it more personalised to the user.
  27. 27. From mass to relevance The evolution from numbers to relevance by Mahendra Palsule
  28. 28. Source: Rebuild by Jewish Womens ArchiveBottom Line: Print media, particularly newspapers, need to rebuild the revenue model thatsupports journalism and content creation
  29. 29. Relationship and relevance Photo: Intensely reading the newspaper in Addis Ababa by Terje SkjerdalThe future belongs to those who build a great relationship with their audience with best ofbreed content and real engagement and those who are able to deliver the smartest, mostrelevant content to audiences.
  30. 30. The social web as filter
  31. 31. Your social network as a filter
  32. 32. Social re-bundling of content Source: Building 43, Exclusive first look: A new kind of social media news reader: FlipBoard
  33. 33. Social re-bundling of content Source: Building 43, Exclusive first look: A new kind of social media news reader: FlipBoard
  34. 34. Social media has to be social Source: Cup of Robots - on White by Hobvias SudoneighmYou cannot outsource your social media strategy to robots.
  35. 35. Social media journalism
  36. 36. Social media journalism 4000 miles
  37. 37. Social media journalism 4000 miles 2060 photos
  38. 38. Social media journalism 4000 miles 2060 photos 1600 Twitter upates
  39. 39. Social media journalism 4000 miles 2060 photos 1600 Twitter upates 50 blog posts
  40. 40. Social media journalism 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups
  41. 41. Social media journalism 4000 miles 2060 photos 1600 Twitter upates 50 blog posts 4 blogger meetups 2 podcasts
  42. 42. Networked journalism
  43. 43. Networked journalism
  44. 44. Networked journalism
  45. 45. Networked journalism
  46. 46. Networked journalism
  47. 47. Networked journalism
  48. 48. Networked journalism
  49. 49. Networked journalism
  50. 50. Praise for Andy
  51. 51. Praise for Andy
  52. 52. #Pledge4Andy
  53. 53. Smarter, more relevant content
  54. 54. Who runs Hong Kong When it does all come together, it will be a way to extract more value out of journalists’ work on a day-to- day basis -Reg Chua Editor-in-Chief, South China Morning PostWho Runs Hong Kong is officially live – an interactive visualization of 4,000 key people and2,000 companies and organizations in Hong Kong and how they’re connected.  ...If we have a database of relationships of key people and companies, add some generally-known-but-not-easily-accessed (or not-so-generally-known) information, such as familyties or schools attended, and then have journalists update the database whenever they filestories on the people and companies, then after a while you have a monster database that’sincreasing in value everyday – and can’t easily be replicated.
  55. 55. Real-time and real-space Source: GoogleAnd LOCATION
  56. 56. Location and the new loyalty Source: Location-based Marketing on Foursquare by Global X
  57. 57. Journalism opportunities
  58. 58. Journalism opportunities
  59. 59. News is happening near you Sources: Image by Foursquare, story from EconsultancyNews organisations are now able to deliver news to users based on where they are at. Thisallows the delivery of highly relevant news and information.
  60. 60. What’s stopping you? How manypsychiatrists does it take to change a light bulb? Photo: an idea (the light bulb) by Alosh Bennet
  61. 61. One...but the light bulb has to want to change Photo massive change by 416style
  62. 62. Kevin Anderson Twitter: kevglobalkevin@charman-anderson.comhttp://charman-anderson.com

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