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Characterizing the location and extent of a viewer’s interest, in terms of eye movement recordings, informs a range of investigations in image and scene viewing. We present an automatic data-driven method for accomplishing this, which clusters visual point-of-regard (POR) measurements into gazes and regions-ofinterest using the mean shift procedure. Clusters produced using this method form a structured representation of viewer interest, and at the same time are replicable and not heavily influenced by noise or outliers. Thus, they are useful in answering fine-grained questions about where and how a viewer examined an image.