Gigi Wang presented at Digital Directions Sydney on emerging digital technologies and trends. [1] The VLAB is a non-profit forum that hosts monthly events highlighting startups in leading edge technologies. [2] These events provide networking opportunities for entrepreneurs and investors. [3] Wang discussed several technologies like predictive analytics, virtual goods markets, location-based services and applications, and computer vision that are driving new business models and revenue opportunities in the digital world.

1. DIGITAL MEDIA
Media in the 21st Century
Gigi Wang
Board Member, VLAB
Presentation for Digital Directions Sydney
3 March 2011

2. What VLAB Does
The VLAB is a non-profit high tech forum dedicated to promoting the
growth and success of high-tech entrepreneurial ventures.
 Sponsored by MIT Enterprise Forum and Stanford University.
 Monthly events highlighting leading edge technology start-
ups with a panel of industry experts, investors, analysts, and others discussing
the technology, the markets, and viable business models. More than 350
people attend per month
 There is a networking session which provides an excellent
opportunity to for entrepreneurs to meet top people in the industry who
can help them build their start-ups and also provides an opportunity for
investors to find exciting companies to fund.

3. VLAB Events Introducing the Seventh Sense: Location
Predictive Analytics
Gaming Boom: Controlling the Money
News in the 21stCentury: via Interface, Content and Platform
Is Print & TV Dead?
Internet of Things: Sensors Everywhere
Mobile Wallet
Virtual Goods: Runaway Growth
Global Mobile
Rise of the Machines: AI
Vision Computing: Eyes of the Machine
De-Classifying Education:
Taking it Out of the Classroom Ca-Ching! Mobile Apps Opportunity
Upside of the Downturn
The Future of Video
Data Exhaust Alchemy:
Solid State Drives: Game Changing Web Waste into Gold

4. Engage and Track with Video
Video Platform Providers:

5. Build Communities with Games
MyTown:
Location based
social game with
almost 5 million
member
community.
Local advertising
built into game
play.

6. Virtual Goods Market
“The US virtual goods market will reach $2.1 billion overall in 2011.”
Over $100 million spent by
players to buy virtual seeds,
virtual animals, virtual tractors,
and more…

7. Not Just Kids are Buying Virtual Goods…

8. More Platforms – More Ad Revenues
• Integrate across all types of ad networks --
traditional, on-line AND mobile

9. New Players – New Revenues
San Francisco Chronicle’s on-line version offers daily deals in
partnership with TownHog (Groupon competitor)

10. Predictive Analytics
Blue Kai – Leading PA company founded in 2008. Global customers
with reputed revenues over US$200 million annually.
Reach & Scale Your Data
The single largest Marketplace Your private Audience
for Audience Data Management Platform
Your Data. Performing. At Scale.

11. Segment Customers with Location History
Highly accurate indoors and
outdoors location history data
collected from hundreds, thousands,
millions of anonymous consumers
Consumers are
segmented by
patterns in
Data analysis location behavior
using leading edge
behavior mapping
technology

12. Location-Based Love
I want to meet someone,
CLOSE BY and NOW.
SKOUT: Using GPS, find
available matches close by.
FLIRTMAPS: See available
dates on a map.
GRINDR: Find other
available gay guys close by.
900K users in 162 countries.
RSVP.COM.AU to offer
location-based dating?

13. Vision Computing
The use of digital computer techniques to extract, characterize, and
interpret information in visual images of a three-dimensional world.
Find the dress
using “video
/imageShazam”
on objects on
TV using smart-
phone app…
Buy, buy, buy!

14. Cannibalization – Not Really!
Does going digital cannibalize traditional print and TV revenue
streams?  NO! Creates additional revenue streams.
IPAD: “Free” but with video
ads and interactive features =
PRINT: >US$100 / year
more revenue opportunities

15. THANK YOU!
Gigi Wang
gigi.wang@vlab.org
+1 925 998 8785
MIT/Stanford Venture Lab
www.vlab.org

16. In the News
http://www.theaustralian.com.au/australian-
it/five-technologies-to-attract-venture-capital-
investment/story-e6frgakx-1226016030881
Article posted on the front page of the
Technology Section of
The Australian (national newspaper)