Flipping The Birds On The Traditional Data Model V2

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My 2011 GlueCon Presentation - focus on how to think about building connected apps that leverage network and cloud

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Flipping The Birds On The Traditional Data Model V2

  1. 1. Flipping the Bird(s) onthe Traditional DataModelLaura MerlingSenior Vice President | Alcatel-LucentApplication Enablement Platform & Strategy
  2. 2. Donʼt Call Me, I Wonʼt Call You"
  3. 3. Which brings us to...
  4. 4. NBC Sunday Night FootballSocial Games (ipad and iphone) = +19m users x 22 min/day ABC Dancing w the Stars “Our entire business will be run on wireless and wifi networks in the next 3 years”
  5. 5. LTELTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.
  6. 6. Why it matters to the 500 of you in the audience this morningOPPORTUNITY!   Streaming • Business Model Changes!   Immersive • New markets!   Differentiated Experience
  7. 7. 1 3 It’s bigger than an addiction to a game. “Why will mobile carriers be willing to eat“...a data-free version those bandwidth costs and offer an app like that for free? Rovio hopes they will do so inof Angry Birds.” exchange for a cut of revenues... 2 “The 80 million views of video trailers l could be served up from the app itself, instead of from YouTube.”
  8. 8. Smart app developers realizetheir greatest enemy could be their greatest friend. -Tsung Tzu’s not nearly as famous brother
  9. 9. THANK YOU @magicmerl

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