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Internet for Travelling Business Sales & Marketing Department                       Aprill 2011
Internet for Travelling                  BusinessBusiness Model Framework                                   Client        ...
Internet for Travelling                      BusinessRClient SegmentsCustomer online should be segmented in 2 groups    1....
Internet for Travelling                  BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Mark...
Internet for Travelling                  BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Mark...
Internet for Travelling                  BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Mark...
Internet for Travelling                    BusinessR     Pay Per Click (PPC)              Google ads;              have n...
Internet for Travelling                   BusinessR     Blog
Internet for Travelling                  BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Mark...
SEARCH ENGINE OPTIMIZATIONSAn idyllic retreat where   serenity meets comfo
SEARCH ENGINE                 OPTIMIZATIONSRSearch Engine Optimization (SEO)• use for sales and marketing; tend for sale• ...
SEARCH ENGINE    OPTIMIZATIONSR
SEARCH ENGINE    OPTIMIZATIONSR
SEARCH ENGINE                      OPTIMIZATIONSRSearch Engine Optimization (SEO)How does a search engine work?           ...
SEARCH ENGINE                     OPTIMIZATIONSRSearch Engine Optimization (SEO) : GoogleHow does a search engine work for...
SEARCH ENGINE                 OPTIMIZATIONSRSearch Engine Optimization (SEO)• Vocabulary :     Keywords         search en...
SEARCH ENGINE                OPTIMIZATIONSRSearch Engine Optimization (SEO) : Google           search engine        googl...
SEARCH ENGINE                    OPTIMIZATIONSRSearch Engine ProcessOn Page Optimization   Domain Name most important   ...
SEARCH ENGINE                     OPTIMIZATIONSROn Page Optimization Domain Name    •        key word ex. koh chang, beac...
SEARCH ENGINE                        OPTIMIZATIONSROn Page Optimization Meta Data Design• Title :                        ...
SEARCH ENGINE                OPTIMIZATIONSROn Page Optimization Meta Data Design       www.kohchangkacha.com• Title      ...
SEARCH ENGINE                OPTIMIZATIONSROn Page Optimization Meta Data Design       www.kohchangkacha.com• Description...
SEARCH ENGINE                OPTIMIZATIONSROn Page Optimization Meta Data Design       www.kohchangkacha.com• Keywords   ...
SEARCH ENGINE                  OPTIMIZATIONSROn Page Optimization Content Optimization  • Put heading tag in every page  ...
SEARCH ENGINE                 OPTIMIZATIONSROn Page Optimization Content Optimization                 www.kohchangkacha.com
SEARCH ENGINE                   OPTIMIZATIONSROn Page Optimization Linking & Anchor Text  • Put keyword in anchor text ra...
SEARCH ENGINE                 OPTIMIZATIONSROn Page Optimization Linking & Anchor Text                 www.kohchangkacha....
SEARCH ENGINE                  OPTIMIZATIONSROn Page Optimization Image Optimization   • Use keyword for image’s name    ...
SEARCH ENGINE                 OPTIMIZATIONSROn Page Optimization Image Optimization                www.kohchangkacha.com
SEARCH ENGINE                OPTIMIZATIONSROn Page Optimization URL (Universal Resource Locator)        url              ...
SEARCH ENGINE                 OPTIMIZATIONSROn Page Optimization URL (Universal Resource Locator)                www.kohc...
SEARCH ENGINE                  OPTIMIZATIONSRTools for checking and support websitechecking how our website position is• w...
SEARCH ENGINE               OPTIMIZATIONSRgoogle analytics
SEARCH ENGINE                OPTIMIZATIONSRperfect optimization
SEARCH ENGINE               OPTIMIZATIONSRhtmledit.squarefree.com
SEARCH ENGINE                    OPTIMIZATIONSRSearch Engine ProcessOff Page Optimization   Link Popularity   HQ Paid / ...
SOCIAL MEDIAAn idyllic retreat where   serenity meets comfo
SOCIAL MEDIARSocial Media• It is “digital marketing”• online marketing “web 2.0”• two-way communication
SOCIAL MEDIARSocial Mediahttp://www.facebook.com/dusitinternationalhttp://www.facebook.com/Emporiumfanclub
SOCIAL MEDIARSocial Media      community ex.http://www.facebook.com/AmazingThailandhttp://www.facebook.com/sleeplessgarde...
SOCIAL MEDIARFacebookhttp://www.facebook.com/joicezee
SOCIAL MEDIAR
SOCIAL MEDIARSocial Media                                                       (Maslow                              cele...
SOCIAL MEDIARYoutubehttp://www.youtube.com/results?search_query=kacha+resort&aq=f
SOCIAL MEDIAR
SOCIAL MEDIAR    http://www.youtube.com/watch?v=ydtpZO9a7uw&feature=related
SOCIAL MEDIARFlickrhttp://www.flickr.com/
SOCIAL MEDIAR
SOCIAL MEDIARSocial Media                     feedback                   Tripadvisor : Customer Relationship    Managemen...
SOCIAL MEDIARSocial Media*Adele Gutman, VP of Sales & Marketing at HKHotels       Tripadvisor                           re...
SOCIAL MEDIARTripadvisorhttp://www.tripadvisor.com/Hotel_Review-g580110-d629717-Reviews-   Koh_Chang_Kacha_Resort_Spa-Koh_...
SOCIAL MEDIARSocial MediaEx. ensogo/ coupon.co.th/
SOCIAL MEDIAREnsogohttp://www.ensogo.com/thailand/
SOCIAL MEDIAR
SOCIAL MEDIARCoupon.co.thhttp://www.coupons.co.th/
SOCIAL MEDIAR
3 STEPS FOR SUCCESS        IN DIGITAL MARKETINGAn idyllic retreat where   serenity meets comfo
3 STEPS FOR SUCCESS    IN DIGITAL MARKETINGR          Promotion        Social Media         Website
Kacha resort and spa koh chang Digital Marketing
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Kacha resort and spa koh chang Digital Marketing

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internet for hospitality 20-26 apr 11

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Transcript of "Kacha resort and spa koh chang Digital Marketing"

  1. 1. Internet for Travelling Business Sales & Marketing Department Aprill 2011
  2. 2. Internet for Travelling BusinessBusiness Model Framework Client Relationships Client Segments Distribution Channels Latest version [ Osterwalder, 2008b]
  3. 3. Internet for Travelling BusinessRClient SegmentsCustomer online should be segmented in 2 groups 1. Human : consume goods and service 2. Robot or Spider : consume data and Key Words
  4. 4. Internet for Travelling BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Marketing1. Sales2. Marketing
  5. 5. Internet for Travelling BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Marketing1. Sales : new customer  Website (WEB)  Pay Per Click (PPC)
  6. 6. Internet for Travelling BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Marketing2. Marketing : repeated guest  Search Engine Optimization (SEO)  Search Engine Marketing (SEM)  Website (WEB)  Pay Per Click (PPC)  Blog
  7. 7. Internet for Travelling BusinessR  Pay Per Click (PPC) Google ads; have not to place as few people will click
  8. 8. Internet for Travelling BusinessR  Blog
  9. 9. Internet for Travelling BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Marketing Sales = website Marketing = social media
  10. 10. SEARCH ENGINE OPTIMIZATIONSAn idyllic retreat where serenity meets comfo
  11. 11. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO)• use for sales and marketing; tend for sale• online marketing “web 1.0”• one-way communication; give information and sell• Google / Yahoo
  12. 12. SEARCH ENGINE OPTIMIZATIONSR
  13. 13. SEARCH ENGINE OPTIMIZATIONSR
  14. 14. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO)How does a search engine work? Finds new pages or Every / some words changed information on the page User on a page Search engine’s Internet Search engine’s server database index Spider or Robot
  15. 15. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO) : GoogleHow does a search engine work for google? Every / some words Finds new pages or User on the page changed information (* keyword) on a page Google’s main Internet server (websites) Google website Google-bot
  16. 16. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO)• Vocabulary :  Keywords search engine (bot,spider)  SEO bot,spider website  score website
  17. 17. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO) : Google search engine google , picture file name, clip VDO name Link java script flash java script flash website keyword
  18. 18. SEARCH ENGINE OPTIMIZATIONSRSearch Engine ProcessOn Page Optimization Domain Name most important Meta Data Design Content Optimization 2nd important Linking & Anchor Text Image Optimization URL (Universal Resource Locator)
  19. 19. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Domain Name • key word ex. koh chang, beach thailand etc. • ex. Ú, é • karaoke ex. Mai aow, ta lay • Domain link web www.kohchangkacha.com, www.kacharesortandspa.com
  20. 20. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Meta Data Design• Title : slogan/ .,/ -?!/ - characters/ avoid common words• Description : website search engine website char.• Keywords : website internet /
  21. 21. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Meta Data Design www.kohchangkacha.com• Title Fair but too short
  22. 22. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Meta Data Design www.kohchangkacha.com• Description Fair but too long
  23. 23. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Meta Data Design www.kohchangkacha.com• Keywords Fair but too long and too much repeated words
  24. 24. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Content Optimization • Put heading tag in every page • Put keywords in header tag • Avoid using many header 1 on the same page*header tag header 1
  25. 25. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Content Optimization www.kohchangkacha.com
  26. 26. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Linking & Anchor Text • Put keyword in anchor text rather than general words ex. click here, next, go home etc. • Don’t repeat the same anchor text again and again
  27. 27. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Linking & Anchor Text www.kohchangkacha.com
  28. 28. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Image Optimization • Use keyword for image’s name • Image can be link • Avoid flash page
  29. 29. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Image Optimization www.kohchangkacha.com
  30. 30. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization URL (Universal Resource Locator) url website
  31. 31. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization URL (Universal Resource Locator) www.kohchangkacha.com
  32. 32. SEARCH ENGINE OPTIMIZATIONSRTools for checking and support websitechecking how our website position is• www.google.com/analytics/ seach website• www.perfect-optimization.com website• http://htmledit.squarefree.com source website
  33. 33. SEARCH ENGINE OPTIMIZATIONSRgoogle analytics
  34. 34. SEARCH ENGINE OPTIMIZATIONSRperfect optimization
  35. 35. SEARCH ENGINE OPTIMIZATIONSRhtmledit.squarefree.com
  36. 36. SEARCH ENGINE OPTIMIZATIONSRSearch Engine ProcessOff Page Optimization Link Popularity HQ Paid / Free Directories Press Release Social Media Marketing Blog Online Community
  37. 37. SOCIAL MEDIAAn idyllic retreat where serenity meets comfo
  38. 38. SOCIAL MEDIARSocial Media• It is “digital marketing”• online marketing “web 2.0”• two-way communication
  39. 39. SOCIAL MEDIARSocial Mediahttp://www.facebook.com/dusitinternationalhttp://www.facebook.com/Emporiumfanclub
  40. 40. SOCIAL MEDIARSocial Media community ex.http://www.facebook.com/AmazingThailandhttp://www.facebook.com/sleeplessgardenhttp://www.facebook.com/nokairlineshttp://www.youtube.com/watch?v=USiaeXzYkOEhttp://www.facebook.com/Sofitel
  41. 41. SOCIAL MEDIARFacebookhttp://www.facebook.com/joicezee
  42. 42. SOCIAL MEDIAR
  43. 43. SOCIAL MEDIARSocial Media (Maslow celeb)http://www.youtube.com/watch?v=UFqcgOV6iX0&feature=relatedhttp://www.youtube.com/watch?v=wKZ4A9GMX1Ihttp://topicstock.pantip.com/blueplanet/topicstock/2010/05/E9255771/E92 55771.html
  44. 44. SOCIAL MEDIARYoutubehttp://www.youtube.com/results?search_query=kacha+resort&aq=f
  45. 45. SOCIAL MEDIAR
  46. 46. SOCIAL MEDIAR http://www.youtube.com/watch?v=ydtpZO9a7uw&feature=related
  47. 47. SOCIAL MEDIARFlickrhttp://www.flickr.com/
  48. 48. SOCIAL MEDIAR
  49. 49. SOCIAL MEDIARSocial Media feedback Tripadvisor : Customer Relationship Management (CRM)
  50. 50. SOCIAL MEDIARSocial Media*Adele Gutman, VP of Sales & Marketing at HKHotels Tripadvisor review : http://www.4hoteliers.com/4hots_fshw.php?mwi=4313
  51. 51. SOCIAL MEDIARTripadvisorhttp://www.tripadvisor.com/Hotel_Review-g580110-d629717-Reviews- Koh_Chang_Kacha_Resort_Spa-Koh_Chang_Trat_Province.html
  52. 52. SOCIAL MEDIARSocial MediaEx. ensogo/ coupon.co.th/
  53. 53. SOCIAL MEDIAREnsogohttp://www.ensogo.com/thailand/
  54. 54. SOCIAL MEDIAR
  55. 55. SOCIAL MEDIARCoupon.co.thhttp://www.coupons.co.th/
  56. 56. SOCIAL MEDIAR
  57. 57. 3 STEPS FOR SUCCESS IN DIGITAL MARKETINGAn idyllic retreat where serenity meets comfo
  58. 58. 3 STEPS FOR SUCCESS IN DIGITAL MARKETINGR Promotion Social Media Website
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