Forum "What's the latest in tour operating?"_3

1,274 views

Published on

The world of tour operating is in the throes of important irreversible transformation, which is currently putting the very foundations of players’ business models into question. MTM discussed these issues in the forum "What's the latest in tour operating"on the 27th of March 2009.
Have a look at the contribution of Cristina Tasselli (Kuoni Italia).

Published in: Business, Travel
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,274
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
137
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Forum "What's the latest in tour operating?"_3

  1. 1. Kuoni Italy SpA Cristina Tasselli, Marketing, Sales & Development Director
  2. 2. The Kuoni Gro COMPANY STRATEGY BR 1906 Alfred Kuoni, a Swiss opens a quot;Travel Bureauquot; in Zurich, Switzerlan Head Office is in Zurich  Branch operations in over 30 countries  2009 8.800 employees  Kuoni’s repositioning as a global travel brand with innovative produc  a contemporary-style logo and new-look brochures launched world
  3. 3. The Group Wordw COMPANY STRATEGY BR • 30 brands focused on its core Leisure Travel and DMC busine • Operating in 5 Continents • 1998-2008, World’s Leading T for 10 times
  4. 4. The 3 Divisions of the Gro COMPANY STRATEGY BR Kuoni Travel Holding Ltd. From 2007 SBD Destinations SBD Style SBD Smart • Services offered at • Focus on • High value product destination quality/price and services • Meeting, conventions and incentives
  5. 5. The Strategic Ass COMPANY STRATEGY BR La Strategia The Strategy New Business Develope Profitable Growth Models Intangible Assets • Develop high • New Brand Identity • Increase penetration value services in Strategic Markets • Relationship with • Acquisition of partners and clients • Develop emerging DMC markets • HR • Focus on emerging • Acquisitions of TO needs Strategic dialogue and priority setting “Differentiation,… …Intangible richness, …Speed growth”
  6. 6. Kuoni Italy Milesto COMPANY STRATEGY BR 1951 Kuoni opens 1st Branch in Rome 1998, Joint Venture Kuoni-Gastaldi Tours (55%-45%) 2001 2001, Kuoni acquires full ownership of the company Kuoni Gastaldi Tours becomes Kuoni Italia Spa and developes new strategy Headquarter in Genoa, 3 Sales Centers in Milan, Rome and Naples 2008 185 employees 45 destinations in 5 Continents, leader for long-haul tailor made holiday
  7. 7. The Consumer To COMPANY STRATEGY BR THE CONSUMER THE CONSUMER IS BECOMI TODAY IS FAST MOVING CONSUME SPEND MORE TIME OUT OF HOME MORE INFORMED ABLE TO DO BENCHMARKING KNOWS WHAT HE WANTS EXPOSED TO “WORD OF MOU INTERESTED IN LOOKING FOR SOMETHING UNIQUE SHOWING INTEREST FOR CUL MULTIMEDIA LOOKING FOR EXPERIENCES EXPECTING A SPECIALIST KNO MORE THAN DESTINATIONS HOW FROM T.O. USES MULTICHANNEL TO PREFERS TAILOR MADE PURCHASE GFK 200
  8. 8. Trend Mon COMPANY STRATEGY BR THE CONSUMER BOARD KUONI How do you want to travel?
  9. 9. 2008-The New Strategy to face Market Chang COMPANY STRATEGY BR Product Portfolio Review Brand Operational/ Customer Centric Strengthening and Organizational Company Re-positioning Re-engineering Staff Development and Change Process
  10. 10. Which Target Groups to be success COMPANY STRATEGY BR A SEGMENTATION Traditional Satellite products products
  11. 11. Traditional Produ COMPANY STRATEGY BR 16 catalogues, 45 destination Worldwide
  12. 12. The Collectio COMPANY STRATEGY BR Elites Discovery Honeymooners
  13. 13. One Global Bra COMPANY STRATEGY BR I FUTURE LAB – CREATIVE CIRCLE A new way to travel
  14. 14. 2008- New Brand Iden COMPANY STRATEGY BR REABILITY PERFECT MOMENTS PASSION AUTHENTICIT Y
  15. 15. Reability
  16. 16. Reability
  17. 17. Reability
  18. 18. Authenticy
  19. 19. Authenticy
  20. 20. Authenticy
  21. 21. Authenticy
  22. 22. Passion
  23. 23. Passion
  24. 24. Passion
  25. 25. erfect Moments
  26. 26. erfect Moments
  27. 27. erfect Moments
  28. 28. erfect Moments
  29. 29. erfect Moments
  30. 30. erfect Moments

×