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Kacha resort and spa koh chang Digital Marketing

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internet for hospitality 20-26 apr 11

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Kacha resort and spa koh chang Digital Marketing

  1. 1. Internet for Travelling Business Sales & Marketing Department Aprill 2011
  2. 2. Internet for Travelling BusinessBusiness Model Framework Client Relationships Client Segments Distribution Channels Latest version [ Osterwalder, 2008b]
  3. 3. Internet for Travelling BusinessRClient SegmentsCustomer online should be segmented in 2 groups 1. Human : consume goods and service 2. Robot or Spider : consume data and Key Words
  4. 4. Internet for Travelling BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Marketing1. Sales2. Marketing
  5. 5. Internet for Travelling BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Marketing1. Sales : new customer  Website (WEB)  Pay Per Click (PPC)
  6. 6. Internet for Travelling BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Marketing2. Marketing : repeated guest  Search Engine Optimization (SEO)  Search Engine Marketing (SEM)  Website (WEB)  Pay Per Click (PPC)  Blog
  7. 7. Internet for Travelling BusinessR  Pay Per Click (PPC) Google ads; have not to place as few people will click
  8. 8. Internet for Travelling BusinessR  Blog
  9. 9. Internet for Travelling BusinessRDistribution Channels & Client RelationshipsCan be called Sales and Marketing Sales = website Marketing = social media
  10. 10. SEARCH ENGINE OPTIMIZATIONSAn idyllic retreat where serenity meets comfo
  11. 11. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO)• use for sales and marketing; tend for sale• online marketing “web 1.0”• one-way communication; give information and sell• Google / Yahoo
  12. 12. SEARCH ENGINE OPTIMIZATIONSR
  13. 13. SEARCH ENGINE OPTIMIZATIONSR
  14. 14. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO)How does a search engine work? Finds new pages or Every / some words changed information on the page User on a page Search engine’s Internet Search engine’s server database index Spider or Robot
  15. 15. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO) : GoogleHow does a search engine work for google? Every / some words Finds new pages or User on the page changed information (* keyword) on a page Google’s main Internet server (websites) Google website Google-bot
  16. 16. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO)• Vocabulary :  Keywords search engine (bot,spider)  SEO bot,spider website  score website
  17. 17. SEARCH ENGINE OPTIMIZATIONSRSearch Engine Optimization (SEO) : Google search engine google , picture file name, clip VDO name Link java script flash java script flash website keyword
  18. 18. SEARCH ENGINE OPTIMIZATIONSRSearch Engine ProcessOn Page Optimization Domain Name most important Meta Data Design Content Optimization 2nd important Linking & Anchor Text Image Optimization URL (Universal Resource Locator)
  19. 19. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Domain Name • key word ex. koh chang, beach thailand etc. • ex. Ú, é • karaoke ex. Mai aow, ta lay • Domain link web www.kohchangkacha.com, www.kacharesortandspa.com
  20. 20. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Meta Data Design• Title : slogan/ .,/ -?!/ - characters/ avoid common words• Description : website search engine website char.• Keywords : website internet /
  21. 21. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Meta Data Design www.kohchangkacha.com• Title Fair but too short
  22. 22. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Meta Data Design www.kohchangkacha.com• Description Fair but too long
  23. 23. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Meta Data Design www.kohchangkacha.com• Keywords Fair but too long and too much repeated words
  24. 24. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Content Optimization • Put heading tag in every page • Put keywords in header tag • Avoid using many header 1 on the same page*header tag header 1
  25. 25. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Content Optimization www.kohchangkacha.com
  26. 26. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Linking & Anchor Text • Put keyword in anchor text rather than general words ex. click here, next, go home etc. • Don’t repeat the same anchor text again and again
  27. 27. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Linking & Anchor Text www.kohchangkacha.com
  28. 28. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Image Optimization • Use keyword for image’s name • Image can be link • Avoid flash page
  29. 29. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization Image Optimization www.kohchangkacha.com
  30. 30. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization URL (Universal Resource Locator) url website
  31. 31. SEARCH ENGINE OPTIMIZATIONSROn Page Optimization URL (Universal Resource Locator) www.kohchangkacha.com
  32. 32. SEARCH ENGINE OPTIMIZATIONSRTools for checking and support websitechecking how our website position is• www.google.com/analytics/ seach website• www.perfect-optimization.com website• http://htmledit.squarefree.com source website
  33. 33. SEARCH ENGINE OPTIMIZATIONSRgoogle analytics
  34. 34. SEARCH ENGINE OPTIMIZATIONSRperfect optimization
  35. 35. SEARCH ENGINE OPTIMIZATIONSRhtmledit.squarefree.com
  36. 36. SEARCH ENGINE OPTIMIZATIONSRSearch Engine ProcessOff Page Optimization Link Popularity HQ Paid / Free Directories Press Release Social Media Marketing Blog Online Community
  37. 37. SOCIAL MEDIAAn idyllic retreat where serenity meets comfo
  38. 38. SOCIAL MEDIARSocial Media• It is “digital marketing”• online marketing “web 2.0”• two-way communication
  39. 39. SOCIAL MEDIARSocial Mediahttp://www.facebook.com/dusitinternationalhttp://www.facebook.com/Emporiumfanclub
  40. 40. SOCIAL MEDIARSocial Media community ex.http://www.facebook.com/AmazingThailandhttp://www.facebook.com/sleeplessgardenhttp://www.facebook.com/nokairlineshttp://www.youtube.com/watch?v=USiaeXzYkOEhttp://www.facebook.com/Sofitel
  41. 41. SOCIAL MEDIARFacebookhttp://www.facebook.com/joicezee
  42. 42. SOCIAL MEDIAR
  43. 43. SOCIAL MEDIARSocial Media (Maslow celeb)http://www.youtube.com/watch?v=UFqcgOV6iX0&feature=relatedhttp://www.youtube.com/watch?v=wKZ4A9GMX1Ihttp://topicstock.pantip.com/blueplanet/topicstock/2010/05/E9255771/E92 55771.html
  44. 44. SOCIAL MEDIARYoutubehttp://www.youtube.com/results?search_query=kacha+resort&aq=f
  45. 45. SOCIAL MEDIAR
  46. 46. SOCIAL MEDIAR http://www.youtube.com/watch?v=ydtpZO9a7uw&feature=related
  47. 47. SOCIAL MEDIARFlickrhttp://www.flickr.com/
  48. 48. SOCIAL MEDIAR
  49. 49. SOCIAL MEDIARSocial Media feedback Tripadvisor : Customer Relationship Management (CRM)
  50. 50. SOCIAL MEDIARSocial Media*Adele Gutman, VP of Sales & Marketing at HKHotels Tripadvisor review : http://www.4hoteliers.com/4hots_fshw.php?mwi=4313
  51. 51. SOCIAL MEDIARTripadvisorhttp://www.tripadvisor.com/Hotel_Review-g580110-d629717-Reviews- Koh_Chang_Kacha_Resort_Spa-Koh_Chang_Trat_Province.html
  52. 52. SOCIAL MEDIARSocial MediaEx. ensogo/ coupon.co.th/
  53. 53. SOCIAL MEDIAREnsogohttp://www.ensogo.com/thailand/
  54. 54. SOCIAL MEDIAR
  55. 55. SOCIAL MEDIARCoupon.co.thhttp://www.coupons.co.th/
  56. 56. SOCIAL MEDIAR
  57. 57. 3 STEPS FOR SUCCESS IN DIGITAL MARKETINGAn idyllic retreat where serenity meets comfo
  58. 58. 3 STEPS FOR SUCCESS IN DIGITAL MARKETINGR Promotion Social Media Website

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