Experiments (What are MVPs?)

What are MVPs?Think Experiments Giff Constable Dec 2011

fall in love witha customer need, not a solution Giff Constable Dec 2011

Validate: need solution customer & marketcustomer acquisition business model Giff Constable Dec 2011

Your Goal:The fastest, simplest path to validated learning Giff Constable Dec 2011

Prioritize experiments experiment here ﬁrst High Risk Known Unknown Low Risk Giff Constable Dec 2011

Examples pre-sales(with LOI, discounts) Giff Constable Dec 2011

Examples “concierge”(i.e. be the software) Giff Constable Dec 2011

Examplesmanual delivery(aka “wizard of oz”) Giff Constable Dec 2011

Examplespaper testing Giff Constable Dec 2011

Examples landing page(with calls to action) Giff Constable Dec 2011

Examples video Giff Constable Dec 2011

Examplesworking software Giff Constable Dec 2011

experiments can beanalog or digital Giff Constable Dec 2011

usually many ways to skin the cat Giff Constable Dec 2011

Process1. have a hypothesis to test2. brainstorm a few different tests,offline and online3. try to break the tests into evensmaller units of work4. choose a test and set a goal5. run the test (try to hit the goal)6. review results and make a decision Giff Constable Dec 2011

ResultsHit goal and confirmed assumption(for now) ORMissed goal1. need to iterate the test or2. need to iterate the business Giff Constable Dec 2011

“MVP” isn’t always about product It definitely isn’t about a launch Giff Constable Dec 2011

At some point, you’ll bebuilding something real so remember... Giff Constable Dec 2011

a minimal viable product is not a point releaseit is a rolling series ofreleases that iterate andimprove based on a mix ofdata and vision/judgement Giff Constable Dec 2011

an MVP is not the first step in a linear feature rollout if you arent setting goals, gathering data, and iterating what you have, then you are piling risk on top of risk Giff Constable Dec 2011

focus ruthlessly on the target customer, and the core function / benefit dont get lost in add-ons, improvements, futures, or attempting to serve everyone Giff Constable Dec 2011

a minimal viable product is for learning, not marketing find product optimize promote market fit conversion** for enterprise-focused startups, think of this step as “find your repeatable sales process” Giff Constable Dec 2011

keep on doing simple experiments outside of the product development path Giff Constable Dec 2011

this isn’t just forground-floor startups Giff Constable Dec 2011

but rather, for anyproduct or business that faces uncertainty Giff Constable Dec 2011

now let’s create some experiments giff.constable@gmail.com http://giffconstable.com Giff Constable Dec 2011

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Experiments (What are MVPs?)

by Giff Constable on Dec 14, 2011

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