1. WELCOME

3. The Marketing Study GroupsThe 4 Lessons

5. The 3 Promises1. 50 Min.2. No Selling3. No Hype

7. Optional:

8. Break

9. Discussion

10. Break

12. Date/Time/Venue

14. Lesson 1 Objective Fact vs. FictionReal vs. Unreal Effective vs. Not Social Media Sequence

15. P.O.? Determine a P.O. NO YES Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES NO YES Test Well The Social Media Sequence™ NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

16. POLL Easier / Harder Confused About SMM Wasted Time & Money A Lot Hype & Scams & Crooks

17. consumer mindset changed

18. Things aren’t changing… they have already changed! PUSH Marketing Cold Calling Telemarketing Trade shows Email blasts Print ads Yellow pages TV/radio ads Marketing gimmicks Going to them PULL Marketing Attraction Devices Content Marketing Video Articles Podcasts Slides RSS Blogging Social Media FREE tools/trials Automation Them coming to you

19. We are living in a different world

20. SOCIAL MEDIA

21. You surely don’t need this…

24. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

27. Social Media is Just One Piece

30. Social Media is NOT Magic Joining Facebook or Twitter or LinkedIN will not revolutionize your company or your marketing

31. Social Media is just ONE Tool… One that often keeps business owners from “selling”.

32. P.O.? Determine a P.O. NO YES Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES NO YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

33. P.O.? Determine a P.O. NO YES Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES NO YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

34. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES NO YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

35. P.O.? Determine a P.O. NO YES Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES NO YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

36. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES NO YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

37. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

38. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES NO YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

39. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

41. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

42. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

43. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well NO Chose Domain YES

45. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well Chose Domain

46. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES Testimonials YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well Chose Domain

47. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well Chose Domain

48. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well NO Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well Chose Domain

49. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content Pick 5 N/P? YES YES Test Well Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well Chose Domain

50. The 7 Mistakes to Avoid When Choosing a Law Firm In TORONTO Practical Advice for Small Business EXAMPLE: Lawyer

51. P.O.? Determine a P.O. NO Syndicate Content Analyze T.Pop Determine N/P Develop Content DISTRIBUTION Pick 5 N/P? YES YES Test Well Choose AMD/AME Fix Do a Squeeze Page Choose Title Test Well Chose Domain

52. Don’t Panic!(gerry@gerryrobert.com)

53. NEXT WEEK