Yammer Overview
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Yammer Overview



Yammer is THE Enterprise Social Network tool, being adopted by more companies, more users, faster than any other.

Yammer is THE Enterprise Social Network tool, being adopted by more companies, more users, faster than any other.



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  • What this is: A high-level overview deck, intended as the “first pitch” to a mix of constituency groups and audiences.Customization:It is not intended to be edited or customized to a company. However, you may find slides in other decks that would be good additions or replacements.If you should send this to a prospect as a leave-behind, IT MUST be in PDF format. Please do NOT send the original .ppt file.Other notes:A separate Product Overview Deck will be created soon, void of sales arguments, with and without call outs.
  • Before we get into the presentation, have you ever thought about your company’s knowledge? Where is it held? Is it searchable? This is to set up the pain point – lost knowledge and redundancies take place every day at the office.Questions to get prospects to consider:How many questions are asked every day? How many were asked before?Where do the answers and ideas go? How often is work interrupted by calling around or weeding through emails to find information? How much work is recreated?
  • “Today we’ll begin by talking about a common problem at companies everywhere, and how the ways we communicate and do business are changing.We’ll then introduce Yammer – our product, a little about our company, and then provide a high level overview of Yammer’s core features and functionality.”Content:Make sure to edit this if you change content. Nag, nag. You may not need a bullet point for every topic header – it’s just a loose summary of what will be discussed.
  • “Have you thought about how much time is wasted at work? And what this costs? Recent Information Data Center studies reflect how employees spend a typical work week:13 hours reading and answering email8.8 hours searching and gathering information6.4 hours communicating internally5.2 hours communicating externally3.7 hours publishing information“So in other words, according to the IDC, if you add the two largest drains, nearly 22 hours in a typical work week are spent reading and answering email, and searching and gathering information. This amounts to roughly $35,000 per worker per employee.”Note: Information work aka “white-collar”/desk-job work. This is not a 40 hour work week, IDC uses different scale
  • “Now draw that company-wide. Time wasted adds up.”Note:This sets up the value conversation – the cost of Yammer is insignificant to the value it brings to a company especially given how much time is spent on these activities, when time = money.
  • “Social media usage now exceeds email as a method of communication. It is now a relied upon way of doing business within the enterprise.”
  • “Not only has social media supplanted email as a dominant form of communication, but enterprise Software is finally catching up to consumer web. End-users have become accustomed to new ways of communicating and getting things done outside of work. Why not bring the same ease, flexibility, and intuitive product design to the enterprise space?” http://en.wikipedia.org/wiki/Cloud_computingCloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.Cloud computing is a natural evolution of the widespread adoption of virtualization, Service-oriented architecture and utility computing. Details are abstracted from consumers, who no longer have need for expertise in, or control over, the technology infrastructure "in the cloud" that supports them.[ Software as a Service: not the traditional software model, with consultation, build, install, implementation, training, hassles of updates – costly delays Designed for, and adopted by, the end user: intuitive and easy to use, no risk of adoption No training: immediate time to value Spreads virally: invite your co-workers to engage meaningfully at work – this means that the value is proven first, with customers paying later: try before you buy – none of this “if we build it, they will come” (after we train, and force it upon them) Organic, serendipitous discovery of relevant content: the value of what’s “overheard” and caught/corrected/utilized/exploited in other areas of business Leverages intra- and inter-company network effects: value through use – the more you use it, the more people use it, the more total value achieved Accessible everywhere: browser, desktop, mobile, tablet – ubiquitous, real-time, shared, searchable – keeps you informed on the go
  • “The enhanced communication opportunities available through better enterprise software tools yield significant qualitative benefits while contributing to stronger financial performance.”Based on the Towers Watson report found here:http://www.towerswatson.com/commroi/index.html
  • “Introducing Yammer: combining the new ways we communicate, with the consumerization of enterprise software to achieve faster communications, better collaboration, and more productivity.”Overview of the key features but emphasize this is a Knowledge Base: Search for answers and topics, identify collaborators and experts, Messaging and Feeds: Ask questions, start discussions. Share news, links, opinions, and ideas. Streamline communication,understand context in threaded conversations. My Feed, Company Feed, RSS Feeds: follow what and who are of most interest to you, stay on top of company news, add RSS to stay informed. Direct Messaging: Send private direct messages to co-workers, reduce email volume, add others who can catch up by reading thread histories.User Profiles: Each user creates a profile with their photo, title, and background. Easily connect with co-workers and expertise Company Directory: Upgrade to enterprise for additional security and admin features, including company directory integration. Help new employees quickly get up to speed. Groups and Communities: build engagement by creating internal Groups around projects and topics, and external Communities with partners and customers. Applications: Share files, enhance productivity, and increase collaboration through Yammer’s suite of core apps and a la carte Third Party Apps for document sharing, tracking, helpdesk ticketing, and more.Integrations:SharePoint 2007 and 2010, Outlook, Salesforce, soon: Box Access and Mobility: Access Yammer anywhere, through the web, Desktop client, IM, SMS, Microsoft Sharepoint, and mobile applications (iPhone, Blackberry, Android, Windows Mobile).Translations: soon available in 100 languagesNetwork Consultation and Support: included with enterprise upgradeOTHER stuff to talk about if you like: @People and #Topics: Quickly loop co-workers into conversations and tag topics for further information discovery and sharing. Connectivity and Crisis Communications: connect your dispersed workforce, crowdsource ideas, and broadcast company-wide in times of critical need.
  • “What started as a microblogging tool to boost internal productivity and communications is now a full-fledged Enterprise Social Network with dynamic apps, tools, communities, groups, and a new platform for specially approved suite of third party partner applications (only the best in enterprise).A private, cash flow positive rapid growth startup, Yammer is funded by top tier venture capital firms: Founders Fund (Facebook, Quantcast, GoWalla, bit.ly, Causes), Charles River Ventures (Twitter, Scribd, CloudShare, Zendesk, Blippy), Emergence Capital (Lithium, Bill.com, YouSendIt), US Venture Partners (Redwood Systems, Calithera Biosciences, ”
  • “We know our product inside and out from our work with over 100K+ company networks. From product iterations to customer use cases, to deployment and engagement services, we have a depth of expertise that has made us the market leader.”
  • “Yammer is often profiled by top business and trade publications as well as the mass media.”
  • Here are just a few examples of how customers derivevalue on Yammer.” Note:There are others specific to particular industries in the “ROI and Value of Yammer” deck(we’ll be working on functional use cases as well).
  • “What if you had three more hours per week per worker? Do you know how much savings that equates to?”“The final number in red is only the savings, keep in mind the economic benefits of increased productivity.” Content:This is to set up the value conversation by attaching significant money to time saved. This should equate to thousands if not millions of dollars – making the investment in Yammer relatively minimal compared to the vast savings possible through optimizing a company’s network. Note: This is meant to be general, not editable for your prospect – you may adjust these numbers for your prospect when you are further along in discussions and need the “Yammer at Prospect.pptx” deck.
  • “Here are just a few quotes from satisfied customers excited to share how Yammer helps companies harness internal communications and insights, and improved the way their employees work.”
  • “Yammer is now available everywhere – desktop, mobile (iPhone, BlackBerry, Android, and Windows Mobile), browser, SMS, twitter and soon to come: iPad.”
  • What this is:A high level product overview deck intended for all audiences.Customization:NoneOther notes:A separate deck with callouts will be created as well.
  • “Feeds let you stay informed, ask questions, get answers, and collaborate faster. Post a message to get responses, “Like” messages, respond to Polls, Events, Ideas, and attach and share files through your Feed.My Feed contains your activity, the activity of all the people you follow, Groups you’re a part of, and Communities you’ve joined.The Company or Community Feed contains the activity of the entire Company or Community.”
  • “Converse privately with your colleagues in real time with Direct Messages.You can send Direct Messages to multiple people at the same time, creating a private thread between a group of people.  When you start a private thread, you can add more people to the conversation by typing their names into the “Participants” box.  Attach files and images to collaborate within a DM thread.Underneath the participants, you can see the images and documents that have been shared in the thread.”
  • “Every user creates a profile with their picture, contact information, title, background and any other relevant information useful in the workplace.ADSync Directory lets you provision new users, de-provision former employees so your network is always sync’d with your corporate directory.”
  • “Search your company’s knowledge base to find archived information. Search turns up relevant Messages, Members, Groups, Topics and more.Can’t find it? Ask around faster by yamming to your company, a specific Group or a Community.”
  • “Groups enable collaboration within work groups and teams inside your company. From departments and divisions, project teams and sales teams to softball teams and bowling leagues – essentially any work group at a company can establish a public or private Group to communicate and collaborate within your company network.”
  • “Communities enable collaboration with external partners.Communities facilitate business to business communication with agencies, buyers, suppliers, vendors, investors. They help you ensure all your company touch points know what’s going on with external parties.”
  • “Yammer continues to develop apps that an entire company can use and is building a platform of approved third party applications that will provide additional productivity and collaboration capabilities. A company can decide which file system to install (Yammer files; Sharepoint; Google Docs; Box.net etc.).We’ll let third parties do the whole alphabet soup of enterprise software; if it has a 3-letter acronym, we’re not doing it. If it has a one-word name that people can understand, we’ll probably do it.”
  • “Ask questions, get answers, and find them in asearchable knowledge base.Questions let you start and store ongoing dialogs with and among your employees to revisit later.”
  • “Easily set up a poll with your choices of options to gain rapid feedback on a decision you need to make. Polls can help you figure out meeting times, employee preferences, and surface additional recommendations.Polls can help you get broadbrush consensus early on, before you dive deeper.”
  • “Events let you organize meetings quickly and directly within your MyFeed, the Group Feed, or a Company Feed. People can see who else is attending, and add meeting invites to their own calendars.”
  • “Ideas let companies amass brilliance within their organizations.”Note: We need a better screen shot of this - coming
  • “Links offer a better way to share.When you post links, they’re previewed to give others a glimpse of the content.Links also offer the ability to respond to a topic– with other links, applications, and functionality.”
  • Use Yammer within SharePoint:Post messages, links, and files to YammerAccess profile information for membersCompany Feed of everyone in the companyMy Feed of who a user chooses to followGroup Feed of the public or private groups joinedCommunity Feed of external communities of interestSearch and Document Integration Yams appear next to SharePoint search resultsPost files to Yammer directly from SharePoint doc lists Admin Control Control where feeds appear using SharePoint built-in Web Part controls and templatesConfigure a Yammer feed as read-only
  • “Yammer understands that companies and organizations need to communicate and collaborate on the global stage. As a result, we’re translating our networks to keep up with the ways our customers and users do business internationally.”To use translations:Scroll to the left hand bottom of your browser page (using a production environment, e.g. not staging)Click on your currently selected language (English is currently the default language)Each user must select his/her own language (for now there are no network settings)A lightbox should now prompt you to choose a language. Once you select a language from this lightbox, your browser page should reload in the language selected. DO NOT discuss crowd-sourcing of translations. This may sound less professional to enterprise corporations.

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