Yammer provides a more effective messaging system than email in several ways: 1) Messages on Yammer can be targeted to relevant recipients who subscribe to content rather than relying on reply-all emails that overload inboxes. 2) Yammer features threading to keep discussions manageable and transparent groups that employees manage themselves through a web interface rather than IT-managed email lists. 3) Content on Yammer is searchable and discoverable by colleagues, unlike emails trapped in individual inboxes, and Yammer does not have spam issues that plague email.

4. Messaging Company Directory
Profiles File Sharing

7. Yammer Email
Sender can choose recipients, or recipients
Message Delivery Sender chooses recipients.
can subscribe to relevant content.
Discussions Threading keeps manageable. “Replies to all” overload inbox.
Employees manage their own mail lists via IT must manage creation, joining, and
Groups a transparent web interface. leaving of mail lists.
Employees can find interesting groups. Membership in mail lists is not transparent.
Content is searchable and discoverable by Content is trapped in each employee’s
Knowledge Base
colleagues. email client.
Spam Does not exist. Chronic problem.
Company Control Easy to monitor. Hard to monitor.
Social pressure regulates what is posted
Employees can send inappropriate
Liability and limits conversation to appropriate
personal messages at work.
topics.
Messages cannot be forwarded outside the Any employee can send information
Data Security Yammer network. Only employees can outside the company, purposefully or
access the network. accidentally.
Former employees can be shut out Former employees can easily take
Former Employees immediately and cannot take messages messages with them in violation of
with them. company policy.

10. “Pretty quickly about 2,000, nearly twenty percent of our employees, jumped on and started
communicating…The number of people that follow and interact with you really is about not only
who you are but what you say. That’s one of the great things about Yammer internally: people
are starting to create communities and groups around information they’re interested in,
relevant to their job, not necessarily to their management.”
-Nigel Dessau, Chief Marketing Officer
"We started using Yammer with a small group of people inside Deloitte Australia. The more we used
it the more useful it became. We then decided to use it more broadly and did a small internal
campaign to get users. We now use it for things as varied as project communications,
developing ideas and innovation, knowledge sharing, marketing and many other things.
Yammer has helped build on the sense of community in Deloitte."
- Peter Williams, CEO of Deloitte Digital AU

11. “As part of a large global company [Over 77,000 employees in 130 countries], the biggest benefit
from Yammer to date has been that a group of employees have been able to find each other and
share knowledge across organizational and geographic boundaries that would have been
difficult if not impossible using traditional enterprise tools. By offering its free service, we were able
to accomplish this without any formal project kick-off or resources. “
-Greg Lowe, Global Infrastructure Architect
“Yammer has enabled us to harness the wisdom of our people who are spread across
multiple teams, geographies and brands to help achieve our purpose of delivering business
solutions for competitive advantage.”
- Jeff Smith, Suncorp CIO