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Optimize Your Brand - SearchLove San Diego
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Optimize Your Brand - SearchLove San Diego

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Transcript

  • 1. Geoff Kenyon Senior Consultant, Distilled geoff.kenyon@distilled.net @geoffkenyon
  • 2. Optimize Your Brand GEOFF KENYON Links Here: bit.ly/1dNoZQr
  • 3. What Does This Mean?
  • 4. You Know A Lot of Smart Stuff
  • 5. How Can You Help?
  • 6. Branding Solution: AYTM Market Research
  • 7. These Sites Mentioned AYTM Market Research
  • 8. How Do You Name Your Linkable Assets?
  • 9. Help Other Campaigns Show Value
  • 10. Tracking
  • 11. 82% of Ad Spend is Offline
  • 12. Direct Traffic
  • 13. Direct Traffic
  • 14. Referral Traffic
  • 15. Campaign Traffic RideTheDirt.com
  • 16. Campaign Traffic
  • 17. This Isn’t Just For The Big Guys
  • 18. Make Friends With Design
  • 19. It’s Not Really Like This
  • 20. Social Promotions: Not Just for Facebook
  • 21. Goodwill Efforts
  • 22. Doing Things to Benefit Others Without Expecting Anything in Return @GeoffKenyonGeoff Kenyon
  • 23. Example
  • 24. Mother’s Day Goals • Links • Buzz • Stand Out • Warm Fuzzy Feelings
  • 25. Didn’t Ask For The Link
  • 26. Hopefully A Big Pile of Links
  • 27. • Coverage on 100 blogs • Lots of great posts and pictures • High engagement • Average giveaways got 400-700 entries @GeoffKenyonGeoff Kenyon Results: Coverage & Goodwill
  • 28. • 83% Success Rate • Over 150 links to the client’s site • Links to social sites @GeoffKenyonGeoff Kenyon Results: Links
  • 29. • Gave coupon codes to bloggers for their community • Direct revenue was 3x the campaign cost @GeoffKenyonGeoff Kenyon Results: Profitable Link Building
  • 30. Publish Research & Data
  • 31. Data Earns Links
  • 32. http://dis.tl/SLSD1375 $75 Credit @ AYTM.com Create Your Own Data
  • 33. Be a Resource for the Press
  • 34. Don’t Make Me Go to HARO
  • 35. Build Resources For Distributors
  • 36. Help Your Distributors Build Their Brand
  • 37. Help Your Distributors Build Their Brand
  • 38. If You Remember Nothing Else: • Help Other Departments Show Value • Do Nice Things For The Right People • Do Research & Publish Data @GeoffKenyonGeoff Kenyon
  • 39. Thanks. Any questions? GEOFF KENYON geoff.kenyon@distilled.net @GeoffKenyon