Geoff Kenyon
Senior Consultant, Distilled
geoff.kenyon@distilled.net
@geoffkenyon
Optimize Your Brand
GEOFF KENYON
Links Here: bit.ly/1dNoZQr
What Does This Mean?
You Know A Lot of Smart Stuff
How Can You Help?
Branding
Solution:
AYTM Market Research
These Sites Mentioned
AYTM Market Research
How Do You
Name Your
Linkable
Assets?
Help Other Campaigns
Show Value
Tracking
82% of Ad Spend is Offline
Direct Traffic
Direct Traffic
Referral Traffic
Campaign Traffic
RideTheDirt.com
Campaign Traffic
This Isn’t Just For The Big Guys
Make Friends With
Design
It’s Not Really Like This
Social Promotions:
Not Just for Facebook
Goodwill Efforts
Doing Things to Benefit
Others Without Expecting
Anything in Return
@GeoffKenyonGeoff Kenyon
Example
Mother’s Day
Goals
• Links
• Buzz
• Stand Out
• Warm Fuzzy
Feelings
Didn’t Ask For The Link
Hopefully A Big Pile of Links
• Coverage on 100 blogs
• Lots of great posts and pictures
• High engagement
• Average giveaways got 400-700 entries
@Geof...
• 83% Success Rate
• Over 150 links to the client’s site
• Links to social sites
@GeoffKenyonGeoff Kenyon
Results: Links
• Gave coupon codes to bloggers for their community
• Direct revenue was 3x the campaign cost
@GeoffKenyonGeoff Kenyon
Res...
Publish Research & Data
Data Earns Links
http://dis.tl/SLSD1375
$75 Credit
@ AYTM.com
Create Your Own Data
Be a Resource for
the Press
Don’t Make Me Go to HARO
Build Resources For
Distributors
Help Your Distributors
Build Their Brand
Help Your Distributors
Build Their Brand
If You Remember
Nothing Else:
• Help Other Departments
Show Value
• Do Nice Things For The
Right People
• Do Research & Pu...
Thanks.
Any questions?
GEOFF KENYON
geoff.kenyon@distilled.net
@GeoffKenyon
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
Optimize Your Brand - SearchLove San Diego
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Optimize Your Brand - SearchLove San Diego

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Optimize Your Brand - SearchLove San Diego

  1. 1. Geoff Kenyon Senior Consultant, Distilled geoff.kenyon@distilled.net @geoffkenyon
  2. 2. Optimize Your Brand GEOFF KENYON Links Here: bit.ly/1dNoZQr
  3. 3. What Does This Mean?
  4. 4. You Know A Lot of Smart Stuff
  5. 5. How Can You Help?
  6. 6. Branding Solution: AYTM Market Research
  7. 7. These Sites Mentioned AYTM Market Research
  8. 8. How Do You Name Your Linkable Assets?
  9. 9. Help Other Campaigns Show Value
  10. 10. Tracking
  11. 11. 82% of Ad Spend is Offline
  12. 12. Direct Traffic
  13. 13. Direct Traffic
  14. 14. Referral Traffic
  15. 15. Campaign Traffic RideTheDirt.com
  16. 16. Campaign Traffic
  17. 17. This Isn’t Just For The Big Guys
  18. 18. Make Friends With Design
  19. 19. It’s Not Really Like This
  20. 20. Social Promotions: Not Just for Facebook
  21. 21. Goodwill Efforts
  22. 22. Doing Things to Benefit Others Without Expecting Anything in Return @GeoffKenyonGeoff Kenyon
  23. 23. Example
  24. 24. Mother’s Day Goals • Links • Buzz • Stand Out • Warm Fuzzy Feelings
  25. 25. Didn’t Ask For The Link
  26. 26. Hopefully A Big Pile of Links
  27. 27. • Coverage on 100 blogs • Lots of great posts and pictures • High engagement • Average giveaways got 400-700 entries @GeoffKenyonGeoff Kenyon Results: Coverage & Goodwill
  28. 28. • 83% Success Rate • Over 150 links to the client’s site • Links to social sites @GeoffKenyonGeoff Kenyon Results: Links
  29. 29. • Gave coupon codes to bloggers for their community • Direct revenue was 3x the campaign cost @GeoffKenyonGeoff Kenyon Results: Profitable Link Building
  30. 30. Publish Research & Data
  31. 31. Data Earns Links
  32. 32. http://dis.tl/SLSD1375 $75 Credit @ AYTM.com Create Your Own Data
  33. 33. Be a Resource for the Press
  34. 34. Don’t Make Me Go to HARO
  35. 35. Build Resources For Distributors
  36. 36. Help Your Distributors Build Their Brand
  37. 37. Help Your Distributors Build Their Brand
  38. 38. If You Remember Nothing Else: • Help Other Departments Show Value • Do Nice Things For The Right People • Do Research & Publish Data @GeoffKenyonGeoff Kenyon
  39. 39. Thanks. Any questions? GEOFF KENYON geoff.kenyon@distilled.net @GeoffKenyon
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