Optimize Your Brand - SearchLove San Diego
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Optimize Your Brand - SearchLove San Diego

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Optimize Your Brand - SearchLove San Diego Optimize Your Brand - SearchLove San Diego Presentation Transcript

  • Geoff Kenyon Senior Consultant, Distilled geoff.kenyon@distilled.net @geoffkenyon
  • Optimize Your Brand GEOFF KENYON Links Here: bit.ly/1dNoZQr
  • What Does This Mean?
  • You Know A Lot of Smart Stuff
  • How Can You Help?
  • Branding Solution: AYTM Market Research
  • These Sites Mentioned AYTM Market Research
  • How Do You Name Your Linkable Assets?
  • Help Other Campaigns Show Value
  • Tracking
  • 82% of Ad Spend is Offline
  • Direct Traffic
  • Direct Traffic
  • Referral Traffic
  • Campaign Traffic RideTheDirt.com
  • Campaign Traffic
  • This Isn’t Just For The Big Guys
  • Make Friends With Design
  • It’s Not Really Like This
  • Social Promotions: Not Just for Facebook
  • Goodwill Efforts
  • Doing Things to Benefit Others Without Expecting Anything in Return @GeoffKenyonGeoff Kenyon
  • Example
  • Mother’s Day Goals • Links • Buzz • Stand Out • Warm Fuzzy Feelings
  • Didn’t Ask For The Link
  • Hopefully A Big Pile of Links
  • • Coverage on 100 blogs • Lots of great posts and pictures • High engagement • Average giveaways got 400-700 entries @GeoffKenyonGeoff Kenyon Results: Coverage & Goodwill
  • • 83% Success Rate • Over 150 links to the client’s site • Links to social sites @GeoffKenyonGeoff Kenyon Results: Links
  • • Gave coupon codes to bloggers for their community • Direct revenue was 3x the campaign cost @GeoffKenyonGeoff Kenyon Results: Profitable Link Building
  • Publish Research & Data
  • Data Earns Links
  • http://dis.tl/SLSD1375 $75 Credit @ AYTM.com Create Your Own Data
  • Be a Resource for the Press
  • Don’t Make Me Go to HARO
  • Build Resources For Distributors
  • Help Your Distributors Build Their Brand
  • Help Your Distributors Build Their Brand
  • If You Remember Nothing Else: • Help Other Departments Show Value • Do Nice Things For The Right People • Do Research & Publish Data @GeoffKenyonGeoff Kenyon
  • Thanks. Any questions? GEOFF KENYON geoff.kenyon@distilled.net @GeoffKenyon