1. Genre conventions help film and television producers create content efficiently by reusing sets, costumes, crews, and talent across similar productions to realize economic benefits of scale. 2. Genres allow media companies to target specific audiences and stabilize production by catering to audience expectations set by repetitive genre conventions. 3. Viewers understand and interpret genres like "car chase" through cultural knowledge built from intertextual references across many similar genre texts seen before.

1. How could you use these genre quotes to help
discuss narrative in your video?
3. 'Television producers set out to exploit genre
1. Genre is 'a kind of text that derives its form from 2. The genre may be considered as a practical conventions... It... makes sound economic sense.
device for helping any mass medium to produce Sets, properties and costumes can be used over
the structure of a (frequently repeated) social and over again. Teams of stars, writers, directors
consistently and efficiently and to relate its
occasion, with its characteristic participants and and technicians can be built up, giving economies
production to the expectations of its customers.
their purposes' Gunther Kress of scale'
Denis McQuail
Nicholas Abercrombie
6. A representation of a car chase only makes sense
in relation to all the others we have seen - after all,
we are unlikely to have experienced one in reality,
and if we did, we would, according to this model,
4. 'Differences between genres meant different
make sense of it by turning it into another text,
audiences could be identified and catered to... 5. 'genre is... an intertextual concept' which we would also understand intertextually, in
This made it easier to standardise and stabilise Katie Wales terms of what we have seen so often on our
production'
screens. There is then a cultural knowledge of the
Christine Gledhill
concept 'car chase' that any one text is a
prospectus for, and that it used by the viewer to
decode it, and by the producer to encode it.
John Fiske