Most of your constituents are on Facebook and each of them is looking to engage with you in different ways at different times of their lives. To meet the varied needs of your constituents, your Facebook presence and communication strategy must take many forms. This session will explore the ways one College continuously reshapes its engagement strategy and will share the successes and challenges it has met in doing so.
5. Community-Wide throughout a community Facebook Example: Pages Facebook Benefit: Broadcast messaging Compartmentalizing to separate into distinct parts or categories Facebook Example: Groups Facebook Benefit: Member-to-member collaboration P.S. – Pages can still be used for compartmentalizing