Using Facebook to Generate Leads

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This presentation was used for HK Marketing for Internet Domination. We take how businesses are successfully using Facebook to generate leads online and also apply how they work in Asia.

This presentation given by Art Lee, Strategic Marketing Director for Asia's Internet Marketing Coach Limited.

Published in: Technology, Business
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Using Facebook to Generate Leads

  1. 1. Using Facebook to Generate Leads and Close Sales<br />Your Host: Art Lee<br />For: HK Marketing for Internet Domination<br />
  2. 2. Online Event Format<br />Attendees will be Muted During Presentation <br />During discussions all will be unmuted<br />Please Provide Feedback on the Group + or -, so we can improve<br />Please refer this Group<br />
  3. 3. Other Interesting Groups<br />Business Exchange Club Business Networking and Skills Building<br />HK Social Media Current Social Media Trends<br />Flash Mob PartiesPersonal Development and Social Networking<br />hongkongwebanalytics.com<br />webwednesday.hk<br />
  4. 4. Who is Art Lee?<br />Experience<br />16+ Yrs IT Consultant <br />12 Years in Silicon Valley U.S., 4 Years in Asia<br />First Internet Venture Summer 1992, 20K USD Gross from Info Product<br />Business Owner since 1987<br />
  5. 5. Overview<br />Understanding Behavior<br />Make a Commitment<br />Getting Heard among the Noise – Fans, Groups<br />Power of Like and Sharing<br />Facebook Ads<br />Business Intelligence<br />
  6. 6. The Social Feedback Cycle<br />
  7. 7. HK Online Usage<br />Top Websites – All Categories<br />Polled 1.8M Hong Kong Users<br />Hitwise Pty Ltd.<br />
  8. 8. HK Online Usage<br />Top Social Network In Individual Asia Pacific Feb 2010 <br />(Age 15+ Home & Work)<br />Source: Comscore<br />
  9. 9. Commit to your Marketing Initiative<br />If you decide to use Facebook, commit to using it and provide valuable content without annoying your friends or fans. <br />Don’t need to update everyday<br />Have a purpose with every post and track response<br />Fan Pages, if you hardly post or post with no value, people will stop following you.<br />
  10. 10. Hong Kong Known for Word of Mouth<br />FB is all about word of mouth<br />Be careful, if you provide bad product and services, people will talk<br />But who is actually listening to you<br />
  11. 11. Understand User Behavior<br />Targeted Content<br />Groups<br />Fan Pages<br />Tune Out the Noise<br />Privacy Settings<br />Lists<br />Defined Updates<br />Subscriptions<br />Mobile Usage Increase<br />Limited Real Estate<br />Feeds are Limited<br />Challenge for Ads<br />
  12. 12. Viral Concept<br />Noise<br />
  13. 13. Create Lists<br />What Are Lists?<br />A quick, optional way to organize friends so you can control what you see in your News Feed and post updates to specific people. FB won't tell your friends if you add them to these three new lists:<br />Close Friends<br />Acquaintances<br />Restricted<br />Smart Lists <br />
  14. 14. How to Use the New SUBSCRIBE<br />Allows people to subscribe to your updates<br />People are not friends can subscribe to your updates<br />Can filter types of updates to follow<br />www.facebook.com/about/subscribe<br />
  15. 15. The Fan Page<br />Create a community<br />Easy way for touch points – customers, prospects<br />Spread the word to people who actually care<br />Make compelling to what users want to hear about<br />Don’t post, just to post<br />Add value and have them come back for more<br />
  16. 16. Engage with your Fans<br />Lead Generator - Don’t ask them just to like, offer something of value in return<br />Special Content, Discounts or Contests<br />Make use of FB apps like Send to Friend<br />Make page look like webpage (tabs, landing page)<br />Put in a shopping cart<br />Show part of your services/products and link back to website<br />
  17. 17. CafféHabitu Promotion<br />
  18. 18. CaffeHabitu Fan Page<br />
  19. 19. Giveaway<br />
  20. 20. Café Habitu<br />
  21. 21. Sample from my 14 Year old Nephew<br />
  22. 22. Groups<br />Influence others<br />Create a following based on an interest<br />Connect with prospects based on the same concepts and ideas you are selling<br />Find groups with like minded people who will follow your group<br />Promote each other’s groups<br />
  23. 23. Sample – HK Expats Group<br />
  24. 24. Professional Group<br />
  25. 25. The Power of Like & Sharing<br />Lots of sites are using the Like and Share features to spread the word<br />FB Likes on Own website, social proof<br />Meetup platform sharing on FB and Twitter<br />
  26. 26. Who Else Likes this?<br />Providing visibility and social proof from people in your circle<br />
  27. 27. Track Who Shares – Fan Pages<br />Posting valuable information<br />View shares to determine value<br />
  28. 28. Asia Expat<br />Recommend, Share and it puts into my FB News Stream also Social Proof that others know use the site.<br />
  29. 29. Integration on Website<br />Likes and people you know<br />
  30. 30. Exposing Social Proof<br />Using your Facebook Stream in your Website<br />Link to Chris Mentor<br />
  31. 31. Facebook Ads<br />Guide to Facebook Ads<br />http://www.facebook.com/adsmarketing/<br />
  32. 32. Business Intelligence – Is FB Just Personal?<br />Find out about prospects, likes dislikes, who they know<br />Find out about your competition, follow their feeds and groups<br />Target people of influence<br />Research, Feedback<br />
  33. 33. FB is a Tool<br />Find out how your customers are using it and target their behaviors to consume information<br />Trends will change<br />Tools with change<br />
  34. 34. Questions?<br />Get Busy Doing orGet Busy Losing!<br />Contact Art Lee at:<br />Facebook.com/artglee<br />Twitter.com/artstribe<br />Linkedin.com/in/artglee<br />Meetup.com/HKInternetMarketing<br />

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