Viral Marketing
Focus on Social Networks
 Is social in spirit
 Is distributed and diverse
 Is ‘mashable’ and extremely open to integration
 Is often unpredicta...
 Viral marketing - marketing techniques that use pre-
existing social networks to produce increases in brand awareness or...
Total : 3.3 Million users
Male : female -- 66:33
Age-wise Breakdown
Age Bracket Active Users
13-17 279,020
18-24 1,525,800...
See what my friends are up to: 86%
Sent a message to someone: 79%
Posted/updated my profile: 70%
Looked at profiles of peo...
 Advertising
 Banner Ads
 Contextual//NewsFeed/Flyer Ads
 Social Ads
 Marketing
 Facebook & MySpace Pages and Sponso...
 Social Media as well as social networking
sites enable the Promotion aspect,
especially the Word of Mouth part of it.
Su...
 Customer community and relationship
development
 Support campaigns reaching social
network users
 Increasing the value...
In discussions
To Customer
Feedbacks
Reach,
Conversion,
Retention
 Create a page for your employees
 Use for peer recruitment
 Share event & corporate info
 Open Discussions on your pr...
Social Media & Viral Marketing
Social Media & Viral Marketing
Social Media & Viral Marketing
Upcoming SlideShare
Loading in …5
×

Social Media & Viral Marketing

3,372 views

Published on

Published in: Business, Technology
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,372
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
174
Comments
0
Likes
9
Embeds 0
No embeds

No notes for slide

Social Media & Viral Marketing

  1. 1. Viral Marketing Focus on Social Networks
  2. 2.  Is social in spirit  Is distributed and diverse  Is ‘mashable’ and extremely open to integration  Is often unpredictable, and sometimes even hostile  In short, is a fertile ground for possibilities, and at the same time, full of challenges
  3. 3.  Viral marketing - marketing techniques that use pre- existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses.  It can be word-of-mouth delivered or enhanced by the network effects of the Internet.  Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
  4. 4. Total : 3.3 Million users Male : female -- 66:33 Age-wise Breakdown Age Bracket Active Users 13-17 279,020 18-24 1,525,800 25-34 1,237,020 35-54 326,840 55+ 50,880 12 month growth % in India – 354.8% (one of the fastest growing countries in terms of Facebook users) * Source : Facebook Metrics, insidefacebook.com
  5. 5. See what my friends are up to: 86% Sent a message to someone: 79% Posted/updated my profile: 70% Looked at profiles of people I didn’t know: 65% Searched for someone that I used to know: 59% Send a friend/connection request: 53% Listened to music: 47% Read a blog or journal: 51% Wrote on someone’s profile page (e.g. wrote on a wall, posted a testimonial): 55% Watched a video: 40% Base: US online adult social networking site users, Source: North American Technographics Media And Marketing Online Survey, Q3 2007
  6. 6.  Advertising  Banner Ads  Contextual//NewsFeed/Flyer Ads  Social Ads  Marketing  Facebook & MySpace Pages and Sponsored Groups  Causes  Word of Mouth/Interaction  Applications  Widgets  Intelligence  Profiles and Network information  Public Groups  Polls & Research
  7. 7.  Social Media as well as social networking sites enable the Promotion aspect, especially the Word of Mouth part of it. Subsequently, the Word-of-Mouth and ‘connectedness’ component enables the 5th P of Marketing Participation.
  8. 8.  Customer community and relationship development  Support campaigns reaching social network users  Increasing the value and extend the “shelf life” of events  Differentiate your service through your customer connections
  9. 9. In discussions To Customer Feedbacks Reach, Conversion, Retention
  10. 10.  Create a page for your employees  Use for peer recruitment  Share event & corporate info  Open Discussions on your products  Gather Feedbacks  Invite other users to join  Go Viral (Applications) to pull users

×