GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"

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Presentation from the talk of Jaume Juan at Gamification World Congress 2014

GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"

  1. 1. Challenge An incredible game dynamic for Massive Learning Jaume Juan CEO, Compettia @JaumeJuan
  2. 2. … Five Centuries !!
  3. 3. +100 times
  4. 4. ¿What is “the challenge someone” game dynamic? A player challenges another player doing something in a short amount of time
  5. 5. Why it’s so great? … It’s massively social • A player needs to select another player • Invited and “forced” to play • ……. It’s viral !!!!!
  6. 6. Who are the Players? • Coporate – Sales forces – Your Channel – Franchises – Stores – My teammates • Education – My Class – My School - University • Who can play with Who? – How I find people to challenge? – Can I challenge everyone in the game? – Teams?
  7. 7. Using challenges in serious quizzes • Divide the knowledge in Questions and Answers • Include images • Every challenge is a quiz of N questions ( usually 7questions) • Let the game repeat the questions at a reasonable rate to promote learning • The player has a fixed time for answering the questions
  8. 8. Campaigns A Campaign is a training battle with a specific set of questions. Challenges happens inside a Campaign. – Sales Techniques Training – Level 1 – Summer Collection 2014 training – Dissociated Diet – Fix and Repair iPhone 4 models – Know Who is Who in the Company – Customer Stories 2014 – … your content …
  9. 9. Product Knowledge
  10. 10. Cross- selling recommendations
  11. 11. Argue against competition
  12. 12. Sales techniques
  13. 13. Service Repairs
  14. 14. Your Company
  15. 15. Real Customer Stories
  16. 16. Product Launches
  17. 17. Education K12 High Education Adult Learning
  18. 18. Real case • 4 days Campaign, 285 questions • Subject: Knowledge about a Nutrition Family of Products • 20 Players • 7 questions per challenge • 3.778 challenges launched • 2*7*3.778 = 52.892 questions answered • An average of +2600 per player
  19. 19. Participation chart – game engagement 438 1093 1233 1150 1 2 3 4 Num challenges per day
  20. 20. Knowledge gain 44% 63% 81% 89% 1 2 3 4 Correct answer ratio
  21. 21. Knowledge comprehension 92% 81% 76% 88% Product Nutrition Args Other Assimilation by knowledge type
  22. 22. retaME“challenge ME”
  23. 23. retaME Platform retaME Platform Managers Good Job Campaign Ended New Campaign Import your own Questions Web Cloud Game Master Players and TEAMS ANDROID & IOS Phones & Tablets Web Backend Platform Mobile app game
  24. 24. 2 minutes video retaME video: http://goo.gl/s2XhYM
  25. 25. Benefits of using retaME in Learning • It’s fun, engaging, social & viral • Use it everywhere: it’s mobile • Use it in every possible moment • Transfer knowledge faster & massively • Track knowledge gaps and map your organization’s real knowledge • Reach everyone: internal employees, mobile workers, points of sales, franchises, channel, … • Every minute played is a minute learning
  26. 26. Thank you Jaume.juan@compettia.com @jaumejuan @compettia

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