1. The document discusses strategies for using social media for business purposes. It covers platforms like Facebook, Twitter, LinkedIn, and YouTube and provides tips for setting up pages and profiles on each platform. 2. The presentation recommends developing goals and strategies for social media, creating and sharing engaging content, and measuring the results of social media efforts. 3. Dell is used as an example of a company that aims to engage customers on social media every day in various languages and address customer dissatisfaction openly.