Ohio Newspapers Association by Jackie Reau
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"New Tools for Building Audience and Revenue" presentation by Jackie Reau, CEO of Game Day Communications for the 2012 Ohio Newspaper Association Convention.
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Ohio Newspapers Association by Jackie Reau
- 1. New Tools for Building Audience & Revenue Jackie Reau, Game Day Communications
- 4. Ohio Newspaper Association 2012 Convention
- 5. Ohio Newspaper Association 2012 Convention
- 7. Determine Your Social Media Influence and Value Ohio Newspaper Association 2012 Convention
- 8. Determine Your Social Media Influence and Value Ohio Newspaper Association 2012 Convention
- 9. Audience Development Cycle Ohio Newspaper Association 2012 Convention
- 11. Align Social Media Efforts with your Customer’s Buying Cycle Ohio Newspaper Association 2012 Convention
- 12. Buying Cycle Components with Social Media Influence Awareness/Engagement: Blog posts, social media updates Research: e-books, webinars, industry reports Comparison: Case studies, product demos, customer testimonials Purchase: Analyst reports, detailed product information *All, while tagging content to drive search engine optimization.* Ohio Newspaper Association 2012 Convention
- 14. Ideas on building audience & revenue with social media
- 15. Valuate and sell sponsorship of your social media sites Ohio Newspaper Association 2012 Convention
- 20. Create a social media agency within your sales group Ohio Newspaper Association 2012 Convention
- 21. A recent survey by Forrester Research, the market research company, found that 77% of the mangers of small and medium businesses are concerned about building their social-marketing presence. But nearly all of them say they are so bewildered about what to do and so overwhelmed with the ordinary chores of running their businesses that they want someone to help. Ohio Newspaper Association 2012 Convention
- 22. Industries most likely to spend money on social media activities and activation. Targets for the social media sales team Ohio Newspaper Association 2012 Convention
- 23. “ Game-i-fy” your content, make it “Share-Sexy” Ohio Newspaper Association 2012 Convention
- 24. Create (and use) a video division with a YouTube Channel Ohio Newspaper Association 2012 Convention
- 25. Ohio Newspaper Association 2012 Convention
- 26. Stay current with trends and educate your community Ohio Newspaper Association 2012 Convention
- 27. Smart phone applications based on consumer interest with custom, exclusive content Ohio Newspaper Association 2012 Convention
- 28. Leverage your event marketing/sponsorship program to build new audiences using social media Ohio Newspaper Association 2012 Convention
- 29. Contact: Jackie Reau Game Day Communications & GDC Social Media [email_address] (513) 929-4263, office (513) 708-5822, mobile Linkedin: JackieReau Twitter: @gamedayjreau Facebook: Jackie Reau Ohio Newspaper Association 2012 Convention
Editor's Notes
- Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example. https://docs.google.com/spreadsheet/gform?key=0Ag_MDItjKQ6KdEhDYmR5a1JoaG5pTlVXMVBmNHEteXc&hl=en_US&gridId=0#chart
- Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example. https://docs.google.com/spreadsheet/gform?key=0Ag_MDItjKQ6KdEhDYmR5a1JoaG5pTlVXMVBmNHEteXc&hl=en_US&gridId=0#chart
- Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example. https://docs.google.com/spreadsheet/gform?key=0Ag_MDItjKQ6KdEhDYmR5a1JoaG5pTlVXMVBmNHEteXc&hl=en_US&gridId=0#chart
- Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
- Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
- Use special events, board meetings to capture video of your organization’s leadership. Bank it for later posts on social media.
- Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example. https://docs.google.com/spreadsheet/gform?key=0Ag_MDItjKQ6KdEhDYmR5a1JoaG5pTlVXMVBmNHEteXc&hl=en_US&gridId=0#chart