11.13 lecture

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11.13 lecture

  1. 1. Sport Public Relations November 13, 2012 University of Cincinnati By Jackie Reau
  2. 2. Current Events Quiz
  3. 3. Turn in Game Wrap Discussion
  4. 4. Game Wrap Assignment*No class on Tuesday, Nov. 6 so time can be used to “cover” alive sporting event*Advance Prep -Pull rosters of both teams, review stats, create your storyline for Game Wrap*In-Game*Post-Game
  5. 5. Social Responsibility and Sport: Why?
  6. 6. *Community Relations*Charitable Giving*Cause Marketing*Sustainability/Environmental
  7. 7. Community Relations RCF Match Programhttp://cincinnati.reds.mlb.com/video/play.jsp? content_id=9010165&c_id=cin
  8. 8. Charitable Giving Steve Patterson Awardhttp://www.sportsphilanthropy.com/patterson/index .php Marty Shave http://www.bing.com/videos/search?q=reds+community+fund&view=detail&mid=071AD339B24975D6D29C071AD339B24975D6D29C&first=0
  9. 9. Cause Marketing Movemberhttp://www.ted.com/talks/adam_garone_healthier_men_on e_moustache_at_a_time.html
  10. 10. Sustainability with Facility and/or Events *Accreditation Standardshttp://www.councilforresponsiblesport.org/certificati on/standards/ Soldier Field http://www.bing.com/videos/search?q=sports+and+greeen+certified&view=detail&mid=C91299FC965C1AB52CF8C91299FC965C1AB52CF8&first =0 Sustainability in Sports http://www.youtube.com/watch? v=MY_o6bT5kic&feature=plcp
  11. 11. Creating a Community Relations Program for aMinor League Team*Sport*Name of Team*City in Which Team Plays*Where does the Team Play*Season of Play*Target Audience(s)*Mission for our Community RelationsEffort 
  12. 12. Community Relations ProgramThree initiatives1)2)3) 
  13. 13. Charitable Giving ProgramThree initiatives1)2)3) 
  14. 14. Cause Marketing ProgramThree initiatives1)2)3) 
  15. 15. Sustainability/Environmental ProgramThree initiatives1)2)3) 

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