11.13 lecture
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11.13 lecture Presentation Transcript

  • 1. Sport Public Relations November 13, 2012 University of Cincinnati By Jackie Reau
  • 2. Current Events Quiz
  • 3. Turn in Game Wrap Discussion
  • 4. Game Wrap Assignment*No class on Tuesday, Nov. 6 so time can be used to “cover” alive sporting event*Advance Prep -Pull rosters of both teams, review stats, create your storyline for Game Wrap*In-Game*Post-Game
  • 5. Social Responsibility and Sport: Why?
  • 6. *Community Relations*Charitable Giving*Cause Marketing*Sustainability/Environmental
  • 7. Community Relations RCF Match Programhttp://cincinnati.reds.mlb.com/video/play.jsp? content_id=9010165&c_id=cin
  • 8. Charitable Giving Steve Patterson Awardhttp://www.sportsphilanthropy.com/patterson/index .php Marty Shave http://www.bing.com/videos/search?q=reds+community+fund&view=detail&mid=071AD339B24975D6D29C071AD339B24975D6D29C&first=0
  • 9. Cause Marketing Movemberhttp://www.ted.com/talks/adam_garone_healthier_men_on e_moustache_at_a_time.html
  • 10. Sustainability with Facility and/or Events *Accreditation Standardshttp://www.councilforresponsiblesport.org/certificati on/standards/ Soldier Field http://www.bing.com/videos/search?q=sports+and+greeen+certified&view=detail&mid=C91299FC965C1AB52CF8C91299FC965C1AB52CF8&first =0 Sustainability in Sports http://www.youtube.com/watch? v=MY_o6bT5kic&feature=plcp
  • 11. Creating a Community Relations Program for aMinor League Team*Sport*Name of Team*City in Which Team Plays*Where does the Team Play*Season of Play*Target Audience(s)*Mission for our Community RelationsEffort 
  • 12. Community Relations ProgramThree initiatives1)2)3) 
  • 13. Charitable Giving ProgramThree initiatives1)2)3) 
  • 14. Cause Marketing ProgramThree initiatives1)2)3) 
  • 15. Sustainability/Environmental ProgramThree initiatives1)2)3)