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Smart TV content converged service & social media

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Nice user experience can be build by a content converged service.... to package on TV rendering

Nice user experience can be build by a content converged service.... to package on TV rendering

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Smart TV content converged service & social media Smart TV content converged service & social media Presentation Transcript

  • content distribution curation Ecosystem socialSmart TV content converged service & social media 智慧電視內容匯流服務與社群發展 Chen JingFung (Grace) at The Department of Communication, National Chung Cheng University 2012/10/18 1 © 2012 Grace@iii.org.tw (III)
  • outline• What’s TV? – World wide connection• Content issue – Web, native, Hybrid Apps – Distribution -> sync -> monetization• Social media – Some case studies• Conclusion 2 © 2012 Grace@iii.org.tw (III)
  • Computer == TV (?)• Super computing in one device or 3 © 2012 Grace@iii.org.tw (III) View slide
  • Hybrid TV Cord-cutters? 4© 2012 Grace@iii.org.tw (III) View slide
  • HbbTV development HbbTV 1.0 TS 102 796TS 102 809 CEA-2014 Audio & DAE video (CE-HTML) formats W3C specs HbbTV HbbTV 1.5 TS 102 796 (2012) Vol 7 CEA-2014 Vol 2 Content & Vol 5 TS 102 809 Media (CE-HTML) service DAE DVB-SI Formats Protection (EIT-Schedule) ISO/IEC DRM1 XHTML DOM2 CSS2 MPEG- Common DASH Encryption 23009-1 23001-7 DRM2 DRMn 5 © 2012 Grace@iii.org.tw (III)
  • More applications cause more bandwidth needs100000 Enhanced, high- Gaming or speed Internet Enterprise (10 ~ 100 Mbps) Applications (1 ~ 10 Mbps) Multimedia Web 10000 Telecommuting Interaction Video Conferencing (1 ~ 5 Mbps) HDTV (10 Mbps) (384 kbps ~ 3 Mbps) SDTV (2 Mbps) (7.5 ~9 Mbps) Basic High Speed 1000 Internet streaming Internet video (1 ~ 2 Mbps) (5 Mbps) Web Browsing (1 or more Mbps) 100 Music Streaming (28 ~ 300 kbps) Text based E-mail 10 (10 ~ 20 kbps) Mobile voice call (6 ~ 12 kbps) 1 0 2 4 6 8 10 12 14 6 Ref: Rysavy research associaction © 2012 Grace@iii.org.tw (III)
  • More devices will be embedded Internet connectivity (over 570 million house by end-2016)• 48.3% people think IP-delivered video have on traditional TV (ref: Informa) 7 © 2012 Grace@iii.org.tw (III)
  • CE manufactures – value chains will change !! • Cable operators • Satellite operators • Free-to-air TV• TV manufacturers operators• Other service providers (e.g. Hulu, Youtube) • Broadcasters• Content providers • ISPs• Games console manufacturers• Other device manufacturers• Internet companies• IPTV operators ref: Informa 8 © 2012 Grace@iii.org.tw (III)
  • Multi-faced Approach in a connected world Content OTT producers Online aggregator (right video Connected- (Pay-TV CDN holders) platform, App TV Broadcaster operator) content platform integrators distribution Video ad network MediaAdvertiser agencies customer Video Payment Service engine Device ad distribution manufacturer server platform Retail support provider ref: Informa 9 © 2012 Grace@iii.org.tw (III)
  • Content: Multi-screen displayers (many devices) TVPC infortainment systems Smart phone Tablet 10 © 2012 Grace@iii.org.tw (III)
  • Content: Metadata flows for capturing User defined (static info.) Contextual interface put productionProduction informationdevicemetadataCamera UnitLens Unit Live camera for dynamic downloadingMicrophoneUnit interface get Lists for Technical, selection dynamic descriptive & production info. 11 ref: EBU technical © 2012 Grace@iii.org.tw (III)
  • Different Streaming Applications• Multiple resolutions resolution bandwidth Home available network Netflix SD(480p) 1.5 Mbps DVD 3Mbps 3.0+ Mbps ~ more HD(720p) 5Mbps PS3 HD 5+Mbps 5.0+ Mbps ~ more 1080p 8+Mbps Hollywood Blu-ray 4-8Mbps Film (1080p24) youtube 1080p 3.6Mbps iPad 2.37Mbps 12 © 2012 Grace@iii.org.tw (III)
  • Content issue• Web, native, Hybrid Apps – TV Apps• Distribution – Network balanced (CDN, multiple rate…) – Sync solution (video, audio…) • Introduction some applications • Content sync services – Application Monetization 13 © 2012 Grace@iii.org.tw (III)
  • More apps has been in the world # of # of App be Apps devices downloadedGoogle 675,000 500 25 billion millionsApple 700,000 400 21 billion millionsMicrosoft 100,000RIM 105,000 Ref: google 14 © 2012 Grace@iii.org.tw (III)
  • Web App vs. native App Web Apps Native Apps Browser-based for smart Built for a particular device & itsExplains phone & tablet operating system Java, Object C or some other HTML, CSS & Javascript programming languageCore tech. • Downloaded from a Download from a web store & central web server install on the device • support offline use Cross-platform Leverage device-specific compatibility hardware & software • Can integrate with on-boardPros apps (calendar…) Can access & bookmark a • More compelling user URL via mobile browser experience(GPS…) • Run offline Require a connection Across multiple devices, separateCons function version of the app 15 © 2012 Grace@iii.org.tw Ref: 2012 Lionbridge (III)
  • hybrid App Hybrid AppsExplains Native Apps with Web Apps inside HTML, CSS, and JavaScript, and reuse it across different devicesCore tech. • HTML5 support on-board functionality • HTML5 is supported on the big three platforms (iOS, Android, RIM) A custom native apps for different mobile platforms or creating a single less-capable web app on any device via its browserPros • reduce development time and cost, minimizing custom coding work • To the user, a well-designed hybrid app looks very similar to a native app • A local storage can support to run offline Design issue: The web-based and native functionalityCons should blend together seamlessly 16 © 2012 Grace@iii.org.tw Ref: 2012 Lionbridge (III)
  • TV Apps Control the application via Controller smart phone or Apps tablet Seamless connection Play TV contentamong TV, smart (ex. Behind the phone or tablet scene) via smart phone or tablet Interactive Companio Apps n Apps 17 © 2012 Grace@iii.org.tw (III)
  • Apples "closed ecosystem" 18 © 2012 Grace@iii.org.tw (III)
  • Digital television distribution Multi- type 3rd party apps services of devices Multi-screen middleware Portal traffic Apps proxy Server-side push Web Core VoD TV LTV CDS service PPV Client interface PVRProvisioning search CBA Mobile TV service Content IPTV/hybrid Content management Content /cable TV system VOD delivery network Live TV Tablets 19 © 2012 Grace@iii.org.tw (III)
  • User request via OpenCDN a network balanced work Content servers (content mediation) cache Connection plane get (networkorigin mediation) Content Mediation servers Physical ISP network ISP (content forwarding) Consumer 20 Ref: openCDN (III) © 2012 Grace@iii.org.tw
  • Open CDN – cache deploymentOrigin ContentServers cache CDN 3rd parties networks & international networks Transit link Regional Mile CDN Last & National Open network Interface btw all catches Access & backhaul Congestion Networks control btw caches & users 21 © 2012 Grace@iii.org.tw Ref: openCDN (III)
  • Dynamic Adaptive Streaming - 2012 Olympics (Belgian public broadcaster VRT) -1 • Deploy 5 encoded/packaged streams & an Http server Audio Video Fram Video resolutio codec BR e rate codec n & (kbs) (fps) BR(kps)1 1500 960*540 H264 baseline2 750 640*360 25 AAC-LC3 500 480*720 644 250 320*1805 128 12.56 NA NA NA NA 22 © 2012 Grace@iii.org.tw (III)
  • Dynamic Adaptive Streaming - 2012 Olympics (Belgian public broadcaster VRT) -2 Wowza ProMediaIP Media server iOS app Live origin UnifiedSDI HERO Streaming Android app server origin http Cache KeyOS PC & Mac Adobe PlayerSDI Elemental Android Live Adobe browser CDN 23 http://dashpg.com/?page_id=194 © 2012 Grace@iii.org.tw (III)
  • 2nd screen audio & video sync • Compose both from different resource DVB-T (broadcasting) Application syncInternetradio Christopher Howson, Eric Gautier, Philippe Gilberton, Anthony Laurent and Yvon Legallais, “Second Screen TV Synchronization”, 2011 IEEE International Conference on Consumer Electronics - Berlin (ICCE-Berlin) 24 © 2012 Grace@iii.org.tw (III)
  • 2nd screen sync applicationsVideo recognition: match Audio recognitionlive & pre-recorded content 25 Ref: Nicolas Weil © 2012 Grace@iii.org.tw (III)
  • Fingerprinting & watermarking co-work • fingerprinting • watermarking Ref. fingerprint Pick up TV sound 2nd screen Special Modify A/V Analyses content detector content Extract Hide info. identifies Imperceptible Match unique (embedded info. feature to imperceptible) identify decoder encoder 名稱 Media 技術特徵 Fingerprinting Audio 需要參考資料庫+2nd screen架構需支援 watermarking Audio/video 需要修改內容(編解碼都要配合)Ref: digital2disc 26 © 2012 Grace@iii.org.tw (III)
  • Content sync: Other applications Samsung SmartHome WiFi Washer & Dryer Android APP Voting applicationhttp://www.engadget.com/2012/01/10/samsung-smarthome-wifi-washer-and-dryer-hands-on-video/ http://blog.eltrovemo.com/529/synchronized-second- 27 screen-technologies-panorama/ © 2012 Grace@iii.org.tw (III)
  • Content sync: Tavess’s customer service Ad Publishers/ Networks Aggregators Biz members OEMs operators Mobile App platforms Stores App Content Developers providersInquire(online)Customer service(passive) 28 © 2012 Grace@iii.org.tw Tavess http://www.tavess.com/mac/index.php (III)
  • Content sync: Interactive advertising service Interactive spot Interactive spot Advertising agent IDTV provideradvertiser Id Feedback info User’s profile, Interactive interactions… spot STB User’s preferences iSpotManager (dictionary) Ref: IEEE 29 © 2012 Grace@iii.org.tw (III)
  • Application Monetization Existing Advertising methodologies Experimentational dynamic Ad-insertion approaches MS ← playlist approach (server vs. windows client) media Event switching btw live streams & on-demand stream; only for MS BIFS ← MPEG4’s binary language, Object Descriptors; Complexity Use to define behavior of Standard objects (2D-3D) on a MPEG4- Part11 SMIL ← combine animation & media (1998 objects to provide Ad in Hybrid ~ content delivery network to extend media as video, audio, images & text..Ref: Tech Mahindra 2010 30 © 2012 Grace@iii.org.tw (III)
  • Google + VOGUE FashionTube jump Key point: Monetization 31Ref: http://www.youtube.com/user/FashionTube2011 (III) © 2012 Grace@iii.org.tw
  • In-app Ad service: Google vs. Apple In-app purchase system (Apple) In-app billing system (Google) 32 © 2012 Grace@iii.org.tw (III)
  • In-app Ad: Samsung AdHub advertiser publisher user Samsung Adhub Interactive ads can support many click- match the right ad with the right channel to actionsRef: marketingdirecto.com 33 © 2012 Grace@iii.org.tw (III)
  • Social media• History of social media• case study – Facebook TV, mobile application, cloud computing – Social marketing example – Mobile Gamification Solution 34 © 2012 Grace@iii.org.tw (III)
  • History of social media Social Biz Grows up The Infant networking’s (curation+social years Adolescence +biz) • Classmates.com: a virtual space, not create• BBS : text-only profile (boasts 540 exchanges of data million accounts)• CompuServe : • SixDegrees.com: first to business-oriented, allow its users profiles, share files & access invite friends, organize news groups…• AOL as a pilot of • BlackPlanet.com: for today’s social network niche, demographic- driven markets (3 million visitors/month) 35 http://www.digitaltrends.com/features/the-history-of-social-networking/ (III) © 2012 Grace@iii.org.tw
  • Zeebox: a Facebook TV application do all the hard work advanced video fingerprinting to recognise ads as they appear on TV the click-to-buy tags sync with things playing on TV 2nd screen as a controller Which friends are watching? What are people saying? Who plays online-game? Where can I buy the T-shirt?Zeebox analyses Internet-driven audio/video experiences Augments everysignal of live TV (involve social feature) TV show 36 Ref: zeebox Ltd (III) © 2012 Grace@iii.org.tw
  • Zeebox – iPad showtime Twitter config • Focus on Show branding particular • Matching the Twitter TV show streams Zeetags • Triggering pop-Plug-in Zone ups, websites,• “programme” & purchases, “playground” videos zones contain • Pre-time partner HTML against• Playalong timecode / games, video, operator social media triggers live curation, voting, polling … tCommerce • Apps & download • Zeetags links to tCommerce 37 Ref: zeebox Ltd (III) © 2012 Grace@iii.org.tw
  • Could-service for provisioning – Zeebox on a Amazon Web Service (AWS) AWS resources can Deployment of 25 Requirement:Services available be managed sub-systems entirely Pro-active(auto) via APIs programmatically by automated, > open source repeatable & across 3 reactive fire-fighting boto python library environments ELB Simple DB Route 53 • Auto-scaling load • Lightweight BigTable • Highly scaled DNSToolkit for building balancer NoSQL with simple • Cheap & integratedscalable services • 便宜 HTTP interface with ELB • As a HA proxy網站 • Non-relational data • 500 entries 分流 + logging… store Network & Have zeebox OS/application No late night call-outshardware layer hardware 1.0 layer to data centres • AWS-Zeebox case supports 100 deployments/ week 38 Ref: zeebox Ltd (III) © 2012 Grace@iii.org.tw
  • Pinterest Marketing http://www.viralblog.com/social-media/how-to-get-your-pinterest- 39 marketing-data/ (III) © 2012 Grace@iii.org.tw
  • Chiquita’s FanFun app Mobile Gamification Solution• Earn 2012 IBM LEADER Award• FanFun app for both iOS & Android• In-app “banana finder” – Focus on retail locations & interactive games Ref: funmobility.com 40 © 2012 Grace@iii.org.tw (III)
  • Conclusion Much content Many devices carriers Mobile-social MomsSocial medialinkagetogether 41 © 2012 Grace@iii.org.tw (III)
  • APPENDIX 42 © 2012 Grace@iii.org.tw (III)
  • Media and Broadcasthttp://ovum.com/section/media-and-broadcast/ 43 © 2012 Grace@iii.org.tw (III)
  • Explosion of Social Media Marketinghttp://mediamaxweb.com/?page_id=83 44 © 2012 Grace@iii.org.tw (III)
  • 45© 2012 Grace@iii.org.tw (III)
  • Ref: http://www.slideshare.net/jmacofearth/8-steps-to-social-media-success 46 © 2012 Grace@iii.org.tw (III)