2. Tjat Messaging Ecosystem:
• Offer all essential internet
messaging services – Instant
Messaging, Email and Media
Sharing with no Client or
Infrastructure investments
• Instantly Connect your Mobile
community to the web
communities of IM, Email and
Social Networking, maximizing
networking effect of mobile
services and handset value.
• Browser Based Solution – All
Handsets with browsers are
enabled, from low range entry
point handsets to mid and High
end devices.
Global Social
Network (~6.5 Bill.)
Instant
Messaging
Users
(~1 Bill.)
eMail
Users
(Several
Billions)
Mobile
subscribers
(~3.5 Bill.)
Expand the mobile web
3. TJAT Services -
A Full Messaging Portal
Combine all essential user needs into one portal in
all Languages, with…
– Immediate connection to All WEB
communities & Social Networks – ICQ, MSN,
Yahoo, Facebook, etc.
– Access to All e-mail boxes of your choice
– Remote Media/Picture Storage with
Uploading, Downloading and Sharing
– Broadest Handset support and Superior User
Experience
• Browser Based
• Mobile Widget
• Native SIP Support
All Networks, All Devices and in all Languages
4. Solving Handset Fragmentation Problem
• 62 Handsets – 75% of IM
Traffic at a W. European MNO
• 119 Handsets – Generated 90%
of IM traffic.
• 409 Handsets accounted for
100% of IM Traffic
409 different handsets using Tjat services:
Fragmentation Pie Chart of handset types of one MNO
5. Amazing Usage Growth:
17,000 users in 6 weeks from Launch
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
22/11 27/11 2/12
Sun
7/12 12/12 17/12 22/12
Sat
27/12
Users
Users
• Phenomenal Stickiness
• Average of 6MB TJAT traffic per subscriber
• Over 7,000,000 messages exchanged
“The usage stats far exceed Vodafone's expectations” - Mobile Marketing Magazine, December 06, 2007
David Duron, Consumer Marketing Director at Vodafone Czech Republic
MNP of 2,000,000 Users -> ~1% penetration rate!
6. Amazing Usage Growth:
6% penetration rate!
Mid May Launch
Portal Operator of 180,000 Users -> 11,000 Users in 3 months
Steady Growth in Users and Usage per User
7. The Tjat Messaging Widget
• Launch All your Messaging needs from one Icon with
a Superb User Experience
– Sound & Vibration notifications
– Picture based Buddy Lists
– Exciting Emoticons & full Animation
• Server Based technological capabilities
– Multiple applications running simultaneously
– Flexible, extendable and scalable
– Low footprint and minimal data traffic
The Best of Both Worlds
Browser Based & Client Applications
8. The Instant Messaging Widget
“Finally Mobile IM as Web IM”
- All Web IM services in one interface
– similar functionality as the Web IM
• Delivering a Familiar User Interface
– sophisticated effects & animated emoticons
• User Interface delivered in numerous Languages –
– defined by the consumer
• Server Based SAAS solution fully hosted by Tjat
– No Risk - Extremely low cost of CAPEX / OPEX
• Increased ownership & interaction with the end user,
reducing churn!
One Click
Launch beginning Q4 2008
9. Widgetting “The E-Mail”
• Accessing multiple email accounts
– Read, Reply and Compose including Tjat animated emoticons
– Store and/or forward attachments
– Save selected emails on the handset
• Pull/Push capabilities defined by the end user
– with Sound & Vibration Notifications
• One screen representation of all email accounts
optimizing data traffic usage to a minimal, downloading only select to read
emails
Launch end of Q4 2008
10. The Ultimate Contact List
“convergence at your fingertips”
From one interface communicating
Voice, SMS, Instant Messaging, Email, Blogs,
Social Network and other WEB 2.0 for all
usage scenarios
All networks all Media
Any mobile network, cable, WiMax etc.
Same Contacts, Look, Feel & Experience
on all screens used by subscribers anywhere
Unifying the contact lists – the ultimate, presence enabled
Address book for all communication needs
Launch est. Q1 2009
11. Flexible Business Models
• Revenue Share
– Traffic Based
– Premium Subscription - Monthly/Weekly
• Stepped License (Subscriber population steps)
– Minimum First Step
– Additional Steps per User or per Bulk
• Additional models for internal promotions and Advertising
• Monthly SLA dependent on SLA commitment level and responsibilities
Fully Hosted by TJAT (SAAS) no need to invest in hardware or service delivery integration
Integrated Backbone – turn-key delivery meeting specific requirements of the operator
12. Operator’s Benefit Summary
• ALL Handsets and ALL Data access networks.
– Browser Based and Mobile Widgets solutions
– From Pure Text to Fully Animated Emoticons
– Dynamic Optimized Services for the handset capabilities
• No Risk for the Telco Operator: Minimal CAPEX/OPEX
– Superior VAS User Experience
– Flexible, Scalable & Extendable
– Multiple Languages
• A Creation of a fully branded Converged Portal for the Telco Operator:
– Branding Awareness across all screens & networks
– Forming a direct relationship with the Subscriber via their Web services
One Messaging Portal:
Web Instant Messaging, Web 2.0 , all Email Accounts & Remote Storage
13. True Mobile Convergence –
Messaging on the go
TJAT Gateway
Web
Fixed Line
Operators
Mobile
Operators
Deliver a consistent and branded messaging
interface across all devices a subscriber
owns, turning all screens into home
messaging devices with a mobile like
address book –
Mobile, DECT, PC, Cable Set top Box
15. Connecting Your World
Anytime, Anywhere
2. Select your Community 3. Login to Your Account 4. IM support for presence,
and emoticons
Instant Messaging & Email with Your Family, Friends and Associates
1. Click Tjat Messaging
Thank You!
