2. Meet Mogreet!
• Based in Venice, founded in 2006
• Technology built to distribute video
greeting cards to all phones/carriers
• Extended platform to text and
multimedia messaging
• Opened access to high quality video
transcoding and message distribution
to all developers in 2012
3. What is SMS?
• Short Message Service
– 160 character text message
– 20% of text used for legal copy
• Ubiquitous
– Over 98% of mobile phones support
SMS
– 74% of all Americans have sent or
received a text message
• Immediate Action
– Text messages opened on average of
3 minutes within receipt
4. What is MMS?
• Multimedia Message Service
– Unlimited text with images,
audio, and video
• 300-850 kB message
• Accessible
– 98% of all mobile phones can
receive MMS messaging
• High Engagement/Response
– MMS drives 10x more
engagement than email
5. MMS Multimedia Specs
Images
• Excellent quality @ 640x480
• Zoom in and read the small print
– Coupons, flipbooks, logos
Audio
• 3-6 minutes @ 16-32kbps
• 15 minute @ 5kbps.
– Podcasts, audio clips
Video
• Video: 30-40 sec high quality
320x240 @ 160 kbps
– Outtakes, original content
6. Mogreet APIs
• Work with:
– Mobile applications
– Web based applications
– Social media applications
– Back-end enterprise services
• Supported by the developers who
built them
• Easy-to-use and inexpensive
• You build your application, we will
handle everything else
7. Messaging API (only 1¢!)
• Send text (SMS) and
video, audio or photos (MMS)
for 1¢ ea.
• Works on all major carriers
• Create your own keywords
• Receive messages in real-time
• Shared short codes available keyword short code
8. How it works?
• Option A: Opt-in web forms
– Collect numbers from users
– Send personalized messages and
alerts
• Option B: keyword + shortcode
– Promote online and offline
– Provide incentives to drive opt-ins
– 2-way messaging
– Example: Text CNN + photo to
343434
• To exit: User opts out by texting
STOP to 343434
9. What Can I Do with SMS/MMS?
• Users texting photos
• News alerts
• Reminders (calendar, medications, etc)
• Share web content to mobile
– Charlotte Russe
• Coupon delivery
• Sweepstakes
• Shipping alerts
• URL and Information sharing
• Event notifications
• Voting and Polling
• Surveys
• Mashups
– Stachify: Face.com APIs + Mogreet’s API
– moTube: Youtube.com APIs + Mogreet’s API
• The possibilities are endless!
10. Recap: Mogreet API Features…
• 1¢ per message SMS or MMS
• $25 credit for signing up
• No monthly fees or minimum charges
• Pay-as-you-go
• Credit card billing
• No contracts
11.
12. Hack With Us!
• Try Mogreet’s APIs today!
• Did we mention the free $25
credit?
• dev.mogreet.com
• Questions? Just ask Daniel!
daniel@mogreet.com
@danielyanisse
Editor's Notes
What is SMSWho uses SMS or Why use SMS: Because all phones accept itConsumers know how to use it And it has naturally high open rates
What is MMSWhat can be included – photos! Audio! Video!Mogreet ensures dynamic video resolutionMMS is accessibleMMS gives a fully branded experienceMMS drives action faster than SMS
Overview of specs
Talk about how imagery drives usageNot every carrier is the same, you have to work with each, Mogreet doesWhat are keywords?What is Mobile Originated messaging?What are shortcodes
SMS and MMS is permissions based marketing – you need users to opt-in to your program. The more people in your mobile database, the higher your overall ROIIncentives drive opt-insJoining is easy (and so is opting out!)Good content = lower opt-outs
What can you do with SMS or MMS? Anything!News alerts and remindersWeb send to mobile – overview CHCoupons or content deliveryInteractive programming like surveysMashups
