Mobile Operators and OTT Messaging


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What is needed for Mobile Operators to compete in the face of OTT apps? Who owns the mobile customer?

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Mobile Operators and OTT Messaging

  1. 1. Mobile Operator Opportunity
  2. 2. Market Drivers = Opportunity 2 Communication Internet of Things OTT Apps (Over The Top) Social Networking BYOD (bring your own device) Cloud Computing Group Messaging Pressure is increasing on mobile operators to respond to OTT apps.
  3. 3. The Fourth Wave 3 • Bearer Service Revenues (Voice, SMS and Data) Peak and Decline • Mobile Operators Must Have OTT Value Added Services Source:
  4. 4. Consumer Messaging Explosion Source: Facebook Global 1.1 Billion WeChat China 500 Million WhatsApp Global 300 Million Line Japan 230 Million KakaoTalk So. Korea 100 Million
  5. 5. Business vs. Consumer OTT Features Multimedia Group Chat Canned Messages Multilingual Subgroups Secure Private Group/User Controls Mobile Business (API) Multichannel Business/ Enterprise Multimedia Group Chat Badges/Emoticons Multilingual Social Gaming Commerce Free or Low Cost Consumer 5
  6. 6. Value Added Mobile Messaging Services • Employee Communication  Workforce management  Product notices and feedback  Disaster preparedness and response • Customer Communication  Customer support via SMS and mobile app  Integrated multi-channel promotion 6
  7. 7. Messaging Platform Features • Full 2-Way • Chat and Dispatch modes • Enhances existing systems • API for Integration • Private and Secure Group Messaging • Multi-Channel (SMS, email, mobile app, Satellite) 7
  8. 8. Hosted Solution for Value Added Services • Customized for Mobile Operators  Branded portal and mobile apps  Localized for In Country  Hosted (no capital $)  Include satellite and other services • Potential Services  Small/Medium Business VAS  Disaster Response Services  Enterprise Messaging (Global)  Family and Friends Groups 8
  9. 9. Enterprise Platform vs. Consumer OTT Service Multimedia X X Private X X Chat Mode X X Dispatch Mode X Hosted Service X X Broadcast Messages X Reliable Message Delivery X X Group Subgroups X Group Managers X Private Groups X Imported User List X Manager Edits Users X User Self Edit X User No Registration Required X WiFi Only User X SMS Only User X Email Only User X Multiple Groups per User X X On/Off Inline Commands X
  10. 10. Modular Service Platform 10  Customizable Input Stream Processing  Modular Communications Interfaces  Hardware Scalability Based on Need  Object-Oriented Design  Multilingual on a Per-User Basis  Customizable, Web-Based Front End  Service can be hosted or in-network  Platform independent Java codebase The Needed Platform is Ideal for Developing New Data Communications Services A sophisticated platform allows rapid prototyping, definition and introduction of interactive data communication services.
  11. 11. Conclusion Mobile Operators must provide valuable, sticky services to new and existing customers that leverage their unique mobile network and direct billing relationships with the majority of customers. 11