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retail mix and market segment reserch on bench

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Franklin Ayuson
Franklin Ayuson

A research submitted by Retail Management student of Pamantasan ng Lungsod ng Marikina. This will served as reference to future retail marketing student of Pamantasan ng Lungsod ng Marikina.

BusinessEducation
1 of 24
Bench Fix Salon Bernard Garcia Khrist Tamondong BAM III-1E
I. INTRODUCTION ,[object Object],[object Object],[object Object]
2. Brief history of the company ,[object Object],[object Object],[object Object],[object Object],[object Object]
II. RETAIL MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. MARKET SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
50 and above 4.5% Marikina city 8% pasig city 8% antipolo city 18% montalban(rodriguez) 6% cainta 60%
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychographic segmentation
Need Segmentation ,[object Object],[object Object],[object Object]
Behavioral Segmentation ,[object Object],[object Object],[object Object]
3.2 Buying Decision ,[object Object],[object Object],Habitual Decision Making
3.3 Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.3.2 Information Search ,[object Object]
3.3.3 Evaluation of Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 6 6 7 5 New style 7 6 8 7 8 accommodation 5 5 7 7 7 Fast and friendly Service 8 8 8 10 7 Quality of service 4 6 4 5 5 Economy Ricky Reyes salon David salon Bench fix salon Jaymar dalapaz Alexander Lim Important weight
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3.3.4 Choice of Alternatives ,[object Object]
3.3.5 Purchasing Merchandise ,[object Object],[object Object],[object Object],[object Object],[object Object]
3.3.6 Post Purchase Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
IV. Retail market strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4.2 Sustainable Market Strategy ,[object Object],[object Object],[object Object]
V. Recommendation ,[object Object]

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