Brand Management

2. HISTORY
 Founded by Francisco “Tatay” M. Bautista, on
October 23, 1970.
 With over 40 years of experience in DeathCare
services
 ST. PETER LIFE PLAN, INC. (SPLPI) is a Pre-
paid DeathCare company, which offers traditional
and affordable Life Plans to all segments of the
society
 SPLPI continues to excel in its role in society as
being The DeathCare Experts, by maintaining its
leadership in the DeathCare Industry

3. Vision and Mission
 Vision
The St. Peter Group of
Companies is DeathCare Experts,
the choice of every Filipino in the
delivery of world-class DeathCare
Services – a progressive partner in
nation building.
 Mission
As DeathCare Experts and
responsible citizens, we commit to
improve the quality of life of St.
Peterians, our stakeholders and the
Filipino people. UNLAD d’
Bayan!
 Core Values
Values God Centeredness
Excellence
Teamwork
Integrity
Customer Satisfaction
Every St. Peterian’s Welfare
Professionalism

4. Branch Manager Profile
Mr. Rommel A. Guingon
Branch Manager of St. Peter
Quezon Avenue branch

5. Products and Services
Life plan
St. Peter is providing prompt and professional Pre-paid Death
Care services. They have different plan types that suit your budget
and are payable in cash or installment for a period of five years.
Cremation Plan
Packed with cremation service and insurance benefits for all
St.Peter plan holders, the new St. Peter cremation Plan has
everything one needs! It is transferable, assignable and very
affordable.

6.  Full cremation services (only in the areas where a st.peter
accredited crematorium is situated and available) -
rendition of generally accepted and industry standard
cremation services specifically the actual cremation of the
remains, grinding of the bones and separation of the ashes.
 Exquisite Marble Urn
 Value added insurance coverage such as Cash assistance and
accident insurance
 Transferability and assignability option
 3 day viewing in our chapels or at your home
 Service on call, 24 hours a day, 7 days a week
 Provision of standard casket
 Metal casket, Full glass, Imported Corners and
Handles, Elegant Interiors

7. Chapels
Operates three (3) elite memorial chapels in the
heart of commercial district of Quezon City, Cebu City
and Davao City which have been providing professional
and traditional memorial services to the public for over
30 years. Currently, there are more than 200 St.Peter
Chapels ready to serve the public with superior quality
memorial services nationwide. Return of Premium, the
memorial services, in effect, becomes FREE!

8. Life plans with Premium
Amount equivalent to 20% of the contract priced
based on annual mode of payment shall be returned to
the plan holder each year, beginning at the end of 16th
year from date of effectively until the end of the 20th
year while you are living.

10. Features and Benefits
 Guaranteed memorial services
 Very Affordable installments
 Transferability
 Assignability
 Unrendered services
 Grace Period
 1 year contestability

11. Value added services
 eBurol
 eLibing
 Timeless Tribute
 Heaven Address
Value added coverage
 Cash Assistance Benefit
 Accidental Death and
Dismemberment
 Unpaid balance deemed
paid
 Waive of installments

12. Market Size Funeral Services
- 13 Billion Pesos
Market Share of St. Peter
- 43.02%

13. COMPETITORS
The direct competitors
1. Arlington Memorial
Chapel
2.La funeraria paz
3. Sanctuarium
4. Loyola Memorial Chapel.
Indirect competitor’s
Traditional memorial service
like National Memorial
Homes and other life plan
like prudential life.

14. The St. Peter Brand
 Product Focus
 Sincere in delivering the promise
 Exceeds the expectation of the customers
 Non-Traditional Marketing. They are Relationship
customer Oriented
 Number 1 in death care Service. Pre-need and Need
memorial plans.

15. The Face of the Brand
 BRAND NAME: St. Peter.
 The owner is Religious
 St. Peter is the head of the Catholic Church
 All the packages of its products are named after
many different names of saints.

16. What if St. Peter did not used
Brand management? What if they
used the name . . .

17. BANGKAY Funeral Services
“kung oras mo, oras mo na”

18. KAMATAYAN Death Care Services
“Susunduin ka kahit saan”

19. Ako ngayon, Ikaw Bukas Life plan

20. LOGO
 Infinity – The helping hand of St. Peter is endless
 Morning Star - symbolizes that there is always hope.
St.peter is your light after the sunset
 Pentagon – Represents homes of every Filipino.

21. Tagline
 “Laging bukas, Kahit saan, kahit kelan,
Maaasahan.”

22. Advertising
 BILLBOARD

23. Endorser

24. TV Advertisement

25. Word of Mouth

26. Publicity

27. Brand Equity
 The brand equity of St. Peter among its customers is
excellent.
 The customers are willing to pay more, and share the
benefits and services of St. Peter.
 In 2004 the company is on the list of top 1000
corporation in the Philippines and it ranked number
500, but as of today its rank is number 177.

28. Brand Positioning
 The Primary target market of the company is the
social class B, C and D; single or married; male or
female, ages 40 to 60 years old.
 They are the workers, employees, housewives and
retirees.
 St. Peter position in minds of the consumers is
security and benefits, because of the services and life
plan of the company
 Affordability

29. Corporate Social Responsibility
Gift for Angels
As DeathCare Experts, we hope to empathize with the
pain of parents who mourn the loss of their little angels by
taking the financial responsibility off their shoulders. We give
them the memorial service for free.
GC for Priest
St. Peter Chapels awards exclusive St. Peter Memorial
Gift Certificates to church leaders, parish priests and other
notable individuals in honor and recognition of their selfless
acts of goodness.

30. Casket Donation
The St. Peter Casket Donation Program aims to provide decent
caskets to the less privileged in society who cannot afford to buy a casket
during the time of need
Soul Trees
In cooperation with Green Earth Legacy Foundation Inc. (GELFI),
Soul Trees is one of the environmental programs of St. Peter Chapels.
FRANCISCO M BAUTISTA FOUNDATION INC
The FRANCISCO M BAUTISTA FOUNDATION INC was founded to
serve as legacy to Francisco Manuel Bautista, founder of the St. Peter
Group of Companies.
The foundation aims to provide assistance to the academically
deserving but financially incapable students, thereby giving them a chance
to achieve their dreams

31. Conclusion
 Building a Brand is one of the difficult stages in putting up
an enterprise. It is the start of everything, meaning the
success of the business lies on building a great Brand.
 If a product or service did not brand itself or did not hire a
brand manager, it will be difficult for that business to
succeed.
 Brand Management is the foundation of great businesses
because it focuses on its promise in giving the best service,
the best products that will retain in the minds of the
customers.

32.  In conclusion, we as marketers must learn that, if
we brand our products and services correctly and
passionately, we could be successful. Even if our
products are not as unique as to others, we could
sell anything as long as we give our best in
fulfilling our Brand promise, we could be
successful in business like what St. Peter life plan
Inc. did.

33. Gallery