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UX design: insight, empathy and evaluation                                   Vizbi 2013                     User experienc...
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VIZBI 2013 - UX design tutorial

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Slides from the UX design tutorial I ran at VIZBI 2013 - a conference on visualising biological data, held at the Broad Institute, Cambridge, MA

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Transcript of "VIZBI 2013 - UX design tutorial"

  1. 1. UX design: insight, empathy and evaluation Vizbi 2013 User experience design Insight, empathy and evaluation Vizbi 2013 Tutorial Francis Rowland User experience designer EMBL European Bioinformatics Institute @francisrowlandSaturday, 23 March 2013
  2. 2. UX design: insight, empathy and evaluation Vizbi 2013 What we’ll do during this tutorial Q&A (15) Introductions (15 mins) Round-up (5) Setting the theme (5) Activity 7 (15) Activity 1 (20) Hypothesis/ Experiment (5) User research(5) Activity 6 (15) Activity 2 (10) Evaluation (10) Activity 3 (20) break Activity 5 (15) Users -> activities (5) Activity 4 (20)Saturday, 23 March 2013
  3. 3. UX design: insight, empathy and evaluation Vizbi 2013 So... who is this guy exactly? User experience designer at EMBL-EBI Background in web design Distant background in environmental science Organiser for EBI Interfaces and Cambridge Usability Group Francis Rowland I try to help people identify and describe [design] problems, connect with users, and deliver useful, usable services Day-to-day, I do a lot of sketching and prototypingSaturday, 23 March 2013
  4. 4. UX design: insight, empathy and evaluation Vizbi 2013 Ice-breaker UX designer F rancis exploring problems sketching playing the mandolinSaturday, 23 March 2013
  5. 5. UX design: insight, empathy and evaluation Vizbi 2013 What is user experience (UX) design? Let’s think about design as an approach to solving problems... and striving to put things in context Thank you to Dan Willis (@uxcrank) for permission to use this imageSaturday, 23 March 2013
  6. 6. UX design: insight, empathy and evaluation Vizbi 2013 ...and what does it have to do with data visualisation? Your audience are your users Borrowing concepts and approaches from UX design will help you close the gap between your data visualisations and your “users”... your audience. Whether your visualisations are there to allow exploration, education or persuasion, you need to know how to frame them in a way that is meaningful and actionable for your audience To paraphrase Nathan Yau: “Approach your [audience] w a simple curiosity ith ... and go from there.”Saturday, 23 March 2013
  7. 7. UX design: insight, empathy and evaluation Vizbi 2013 The theme for today... WEATHER DATA Snow in Cambridge MA / evanzxcv (Flickr)Saturday, 23 March 2013
  8. 8. UX design: insight, empathy and evaluation Vizbi 2013 The theme for today... WEATHER DATA precipitation windspeed wind direction humidity UV strength pollen count warnings & alerts simple -> complex Weather data on http://www.boston.com/weather/Saturday, 23 March 2013
  9. 9. UX design: insight, empathy and evaluation Vizbi 2013 Tutorial activities Visualising a topic Activity 1: describing the topic: breaking it down (components, features, scenarios and people) Zooming in: user research Activity 2: user research: interviewing each other (learning about your audience) Activity 3: user research: synthesising your findings (e.g. nouns, verbs, adjectives; empathy map) Zooming out: supporting activities Activity 4: activity diagram: describing the activities people in your audience perform What is this visualisation for? Activity 5: mission statement: what is this data visualisation for? (data-centric) Evaluation: do people “get it”? Activity 6: evaluation: a quick look at evaluating your visualisations Framing requirements as hypotheses to be tested Activity 7: Hypotheses: re-framing your visualisation in human- (or activity-) centric termsSaturday, 23 March 2013
  10. 10. UX design: insight, empathy and evaluation Vizbi 2013 Tutorial activities Activity 1: describing the topic: breaking it down (components, features, scenarios and people) Activity 2: user research: interviewing each other (learning about your audience) Activity 3: user research: synthesising your findings (e.g. nouns, verbs, adjectives; empathy map) Activity 4: activity diagram: describing the activities people in your audience perform Activity 5: mission statement: what is this data visualisation for? (data-centric) Activity 6: evaluation: a quick look at evaluating your visualisations Activity 7: Hypotheses: re-framing your visualisation in human- (or activity-) centric termsSaturday, 23 March 2013
  11. 11. UX design: insight, empathy and evaluation Vizbi 2013 Activity 1: exploring the topic (20 mins) Making it more manageable components people scenarios features Derived from the 4 Cs game / Gamestorming - http://www.gogamestorm.com/?p=503Saturday, 23 March 2013
  12. 12. UX design: insight, empathy and evaluation Vizbi 2013 Activity 1: exploring the topic Examples... components people radar map sailor symbols meteorologist temperature interactive planning a holiday daily scenarios features Derived from the 4 Cs game / Gamestorming - http://www.gogamestorm.com/?p=503Saturday, 23 March 2013
  13. 13. UX design: insight, empathy and evaluation Vizbi 2013 Zooming in: user research curiosity -> insights -> empathy -> context Talking to users will help you learn more about activities goals pain points opportunities “Validate that the problem you are solving actually exists ... [and remember] the user is giving you data, not an expert opinion” - Elaine WherrySaturday, 23 March 2013
  14. 14. UX design: insight, empathy and evaluation Vizbi 2013 Be prepared to dig... “WHY?” “Can you tell me more about that?” “When... ?” “How often... ?” “Why is that important to you?”Saturday, 23 March 2013
  15. 15. UX design: insight, empathy and evaluation Vizbi 2013 Tutorial activities Activity 1: describing the topic: breaking it down (components, features, scenarios and people) Activity 2: user research: interviewing each other (learning about your audience) Activity 3: user research: synthesising your findings (e.g. nouns, verbs, adjectives; empathy map) Activity 4: activity diagram: describing the activities people in your audience perform Activity 5: mission statementmission statement: what is this data visualisation for? (data-centric) Activity 6: evaluation: a quick look at evaluating your visualisations Activity 7: Hypotheses: re-framing your visualisation in human- (or activity-) centric termsSaturday, 23 March 2013
  16. 16. UX design: insight, empathy and evaluation Vizbi 2013 Activity 2: interviewing each other (10 mins) Learning about your audience • Take the time to listen to people (your audience) • Use interviews to pursue “lines of enquiry” • How do people talk about a topic? • Body language? • One person ask questions, the other is scribe In this case, try to explore the following: ✓ What kind of weather data will be valuable? ✓ What do they need to be able to do? ✓ Motivations? Pain points? Plus points? ✓ Expose “latent needs” Big thanks to Andrew Travers (@atrvrs) for advice & inspirationSaturday, 23 March 2013
  17. 17. UX design: insight, empathy and evaluation Vizbi 2013 Tutorial activities Activity 1: describing the topic: breaking it down (components, features, scenarios and people) Activity 2: user research: interviewing each other (learning about your audience) Activity 3: user research: synthesising your findings (e.g. nouns, verbs, adjectives; empathy map) Activity 4: activity diagram: describing the activities people in your audience perform Activity 5: mission statement: what is this data visualisation for? (data-centric) Activity 6: evaluation: a quick look at evaluating your visualisations Activity 7: Hypotheses: re-framing your visualisation in human- (or activity-) centric termsSaturday, 23 March 2013
  18. 18. UX design: insight, empathy and evaluation Vizbi 2013 Activity 3: synthesising your findings (20 mins) A couple of ways to visualise what you’ve learned Nouns, verbs, adjectives Empathy map N V A Thinking Hearing Seeing Saying & Doing Pain Gain Pick out the nouns, verbs and adjectives from a discussion, Empathy map / Gamestorming: http://www.gogamestorm.com/?p=42 to see how people talk about a topicSaturday, 23 March 2013
  19. 19. UX design: insight, empathy and evaluation Vizbi 2013 Activity 3: synthesising your findings (20 mins) Nouns, verbs and adjectives N V A forecast update confident map download reliable symbols listen important holiday rain Pick out the nouns, verbs and adjectives from a discussion, to see how people talk about a topicSaturday, 23 March 2013
  20. 20. UX design: insight, empathy and evaluation Vizbi 2013 Activity 3: synthesising your findings (20 mins) Empathy map: mountaineer Thinking Can I trust this? “these data are updated hourly” animated radar maps Hearing Seeing zooming in on map Saying & Doing Pain Gain not enough granularity updates from local guides snow conditions? Empathy map / Gamestorming: http://www.gogamestorm.com/?p=42Saturday, 23 March 2013
  21. 21. UX design: insight, empathy and evaluation Vizbi 2013 Zooming out: supporting activities Based on user research, can we see any patterns forming? Let’s begin to look at how visualisation fits in with activities, and how we can support them task task task goal task task ACTIVITY Your visualisation may just need to support this part of the activitySaturday, 23 March 2013
  22. 22. UX design: insight, empathy and evaluation Vizbi 2013 Tutorial activities Activity 1: describing the topic: breaking it down (components, features, scenarios and people) Activity 2: user research: interviewing each other (learning about your audience) Activity 3: user research: synthesising your findings (e.g. nouns, verbs, adjectives; empathy map) Activity 4: activity diagram: describing the activities people in your audience perform Activity 5: mission statement: what is this data visualisation for? (data-centric) Activity 6: evaluation: a quick look at evaluating your visualisations Activity 7: Hypotheses: re-framing your visualisation in human- (or activity-) centric termsSaturday, 23 March 2013
  23. 23. UX design: insight, empathy and evaluation Vizbi 2013 Activity 4: activity diagram (20 mins) What are people doing? Tools Activity Participants Goal “ ... ” Division of Rules labour Heavily adapted from Yrjö Engetröm’s activity diagramSaturday, 23 March 2013
  24. 24. UX design: insight, empathy and evaluation Vizbi 2013 Activity 4: activity diagram Example: planning a mountaineering trip Tools Met. website; mountain guide info; radio; apps; weather reports Activity Participants Goal Mountaineers “planning a mountaineering trip” Climbing a peak and Guides being safe Forecasters Rules Division of labour Must be up-to-date and accurate Mountaineers understand the data / info Localised Guides provide up-to-date data Snow conditions Meteorologists assess confidence Heavily adapted from Yrjo Engetröm’s activity diagramSaturday, 23 March 2013
  25. 25. UX design: insight, empathy and evaluation Vizbi 2013 Activity 4: activity diagram Examples of goals you could consider... Tools ... Activity Goal • Ski-ing Participants • Going sailing ... “Planning a trip for • Camping with the kids the coming weekend” • Hang-gliding • ... Division of labour Rules ... ... Heavily adapted from Yrjo Engetröm’s activity diagramSaturday, 23 March 2013
  26. 26. UX design: insight, empathy and evaluation Vizbi 2013 Tutorial activities Activity 1: describing the topic: breaking it down (components, features, scenarios and people) Activity 2: user research: interviewing each other (learning about your audience) Activity 3: user research: synthesising your findings (e.g. nouns, verbs, adjectives; empathy map) Activity 4: activity diagram: describing the activities people in your audience perform Activity 5: mission statement: what is this data visualisation for? (data-centric) Activity 6: evaluation: a quick look at evaluating your visualisations Activity 7: Hypotheses: re-framing your visualisation in human- (or activity-) centric termsSaturday, 23 March 2013
  27. 27. UX design: insight, empathy and evaluation Vizbi 2013 Activity 5: mission statement (15 mins) What is this visualisation for? Noah Iliinsky (IBM) recommends writing a kind of “mission statement” for your visualisation. In its basic form, this is a data-centric statement but it can offer a useful global view of what your visualisation is for Show the relationship between A and B [and C...] across X [and Y] from m to nSaturday, 23 March 2013
  28. 28. UX design: insight, empathy and evaluation Vizbi 2013 Activity 5: mission statement (15 mins) Example: snow conditions at Wachusett mountain ski area “Show the relationship between snow fall and ski conditions across the Watchusett ski area from March 19 to March 24”Saturday, 23 March 2013
  29. 29. UX design: insight, empathy and evaluation Vizbi 2013 Evaluation: do people “get it”? Evaluate sketches and prototypes of visualisations early and often Gather feedback from domain experts and your audience Some ways to do this... Critique Speed dating sessions Heuristics Blur test 5/10 second test Usability testingSaturday, 23 March 2013
  30. 30. UX design: insight, empathy and evaluation Vizbi 2013 Tutorial activities Activity 1: describing the topic: breaking it down (components, features, scenarios and people) Activity 2: user research: interviewing each other (learning about your audience) Activity 3: user research: synthesising your findings (e.g. nouns, verbs, adjectives; empathy map) Activity 4: activity diagram: describing the activities people in your audience perform Activity 5: mission statement: what is this data visualisation for? (data-centric) Activity 6: evaluation: a quick look at evaluating your visualisations Activity 7: Hypotheses: re-framing your visualisation in human- (or activity-) centric termsSaturday, 23 March 2013
  31. 31. UX design: insight, empathy and evaluation Vizbi 2013 Activity 6: evaluation (15 mins) A quick look at evaluating visualisations Critique Speed dating sessions Heuristics Blur test 5/10 second test Usability testingSaturday, 23 March 2013
  32. 32. UX design: insight, empathy and evaluation Vizbi 2013 Activity 6: evaluation (15 mins) Blurring: what stands out? Weather in BostonSaturday, 23 March 2013
  33. 33. UX design: insight, empathy and evaluation Vizbi 2013 Activity 6: evaluation (15 mins) Blurring: what stands out? Weather at ski resortSaturday, 23 March 2013
  34. 34. UX design: insight, empathy and evaluation Vizbi 2013 Activity 6: evaluation (15 mins) Blurring: what stands out? UK shipping forecastSaturday, 23 March 2013
  35. 35. UX design: insight, empathy and evaluation Vizbi 2013 Activity 6: evaluation (15 mins) 5 second test: what do you remember? Part of the boston.com weather pageSaturday, 23 March 2013
  36. 36. UX design: insight, empathy and evaluation Vizbi 2013 Activity 6: evaluation (15 mins) 10 second test: what do you remember? NOAA National Weather Service homepageSaturday, 23 March 2013
  37. 37. UX design: insight, empathy and evaluation Vizbi 2013 Testing design “hypotheses” “Turning requirements into hypotheses” These are human-centric statements Test your visualisation design “hypotheses” with “experiments”... this is evaluation hypothesis experiment (evaluation) http://www.flickr.com/photos/francisrowland/8281908252/Saturday, 23 March 2013
  38. 38. UX design: insight, empathy and evaluation Vizbi 2013 Tutorial activities Activity 1: describing the topic: breaking it down (components, features, scenarios and people) Activity 2: user research: interviewing each other (learning about your audience) Activity 3: user research: synthesising your findings (e.g. nouns, verbs, adjectives; empathy map) Activity 4: activity diagram: describing the activities people in your audience perform Activity 5: mission statement: what is this data visualisation for? (data-centric) Activity 6: evaluation: a quick look at evaluating your visualisations Activity 7: Hypotheses: re-framing your visualisation in human- (or activity-) centric termsSaturday, 23 March 2013
  39. 39. UX design: insight, empathy and evaluation Vizbi 2013 Activity 7: re-framing (15 mins) Focusing our visualisations on the audience and their activities Look again at that your activity diagrams Can you generate “hypotheses” to be tested? We believe that If we... creating this visualisation for these people Then... will achieve Because... this outcome / Jo Packer we will consider this a success when when something... / Jeff GothelfSaturday, 23 March 2013
  40. 40. UX design: insight, empathy and evaluation Vizbi 2013 Round-up The important bits ✓ Data visualisation is about communication. This implies an audience ✓ Be curious. Talk to people - find the context of use for your visualisations ✓ Learn how your audience thinks and talks about your data ✓ Be prepared to dig: don’t take feedback at face value ✓ What goals do your audience have? What activities do they perform? ✓ Don’t leave “evaluation” until last ✓ Data visualisation is an iterative process; seek feedback [1] ✓ Don’t confuse iterative with incremental [2] ✓ Sketch, prototype, share and test. Ditch what doesn’t work ✓ Developing empathy will allow you to see your data from a new perspective [1] See the GA “Conversation with data visualization experts” http://bit.ly/XToBng [2] Quoting @cyetain, on TwitterSaturday, 23 March 2013
  41. 41. UX design: insight, empathy and evaluation Vizbi 2013 Q&A How did it go? Outstanding questions? Was it what you expected? Will it change any of the conversations you have this week?Saturday, 23 March 2013
  42. 42. UX design: insight, empathy and evaluation Vizbi 2013 Thank you Keep in touch Email: frowland@ebi.ac.uk Web: flavors.me/francisrowland Twitter: @francisrowland THANKS Andrew Cowley, Glen van Ginkel, Karyn Mégy and Rui Wang for tutorial critique & feedback Dan Willis, Noah Iliinsky, Andy Kirk, Andrew Travers, Jo Packer and Jeff Gothelf for ideas & inspiration Photo: whatknot (CC) / Flickr http://bit.ly/W7OeCGSaturday, 23 March 2013
  43. 43. UX design: insight, empathy and evaluation Vizbi 2013 Suggested reading READING Data Visualization: a successful design process Andy Kirk (ISBN: 1849693463) Visualize This: The Flowing Data Guide to Design, Visualization, and Statistics Nathan Yau (ISBN: 0470944889) Design Study Methodology: Reflections from the Trenches and the Stacks Michael Sedlmair, Miriah Meyer, and Tamara Munzner (see http://www.cs.ubc.ca/nest/imager/tr/2012/dsm/) Designing data visualizations Noah Iliinsky & Julie Steele (ISBN: 1449312284) Lean UX: Applying Lean Principles to Improve User Experience Jeff Gothelf & Josh Seiden Interviewing for research Andrew Travers (April 2013) (see http://www.fivesimplesteps.com/products/interviewing-for-research) Jakob Nielsen’s 10 usability heuristics for UI design http://www.nngroup.com/articles/ten-usability-heuristics/ Ben Schneiderman’s 8 golden rules of interaction design http://faculty.washington.edu/jtenenbg/courses/360/f04/sessions/schneidermanGoldenRules.html PRESENTATIONS Minimum viable research (Jo Packer) http://www.slideshare.net/badjuju/minimum-viable-research From interview to insight (Andrew Travers) https://speakerdeck.com/trvrs/from-interview-to-insights-interviewing-for-design-research User research: the gentle art of not asking users what they want (Francis Rowland) http://www.slideshare.net/francisrowlanduk/user-research-the-gentle-art-of-not-asking-users-what-they-wantSaturday, 23 March 2013
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