Jeux d'Innovation (FLUPA UX Day 2013)


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Les diapositives pour mon présentation sur les jeux d'innovation, et comment je les utilises dans le processus de conception UX

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Jeux d'Innovation (FLUPA UX Day 2013)

  1. 1. Utilisation de jeux pour explorerdes problèmes et développerdes solutionsFrancis RowlandDesigner UXEMBL European Bioinformatics Institute@francisrowlandFriday, 14 June 2013Notes for each slide of this presentation are in EnglishMy talk is about innovation games, a particular type of “serious game”, which I’ve found to bean essential part of my UX design toolkit. Although I’m not going to teach you any particulargames, I want to share some of my experience of using games to work with my colleagues, toexplore problems and develop solutions.
  2. 2. Structure de la présentationEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandINTRODUCTIONSur moi, l’endroitoù je travaille, les jeuxEXPLORATION5 pointsprincipauxCONCLUSIONRemarquesfinalesFriday, 14 June 2013Using a structure similar to that of a typical innovation game, we’ll start with a short introduction to set the scene.Then I’ll describe 5 key points that I think matter to UX designers. Finally, I’ll close with a recap and someresources.
  3. 3. Qui je suisEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandDesigner UX avecexpérience en web designCo-organisateur deCambridge Usability GroupProducteur de tas desketchnotes!Où je travailleInstitut Européen de BioinformatiqueFinancement publicPlus de 40 services disponsibles enligne pour les rechercheurs500 scientifiques et développeurs... et trois designers UXFriday, 14 June 2013A bit about me, my background, and where I work
  4. 4. Jouer, et les jeuxEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandPour comprendre Pour s’amuser ... pour faire les deux?!Zombie ChaseCity of Albany,Oregon, USAEssai de jeux pourun atelier, EMBL-EBIUn bébé mignon!Friday, 14 June 2013So what are we talking about?Playing and games. When we’re very young, we play just for the sake of playing, but it also helps us learn aboutand understand the world. We play for fun, too, of course (in this example, lots of runners taking part in a ZombieChase in Oregon, USA).Games are often described as structured play.In the workplace, we can use games both to learn and explore, and to have fun.They provide a way to bring together a range of people and give a voice to those who might often stay quiet.
  5. 5. 1.Les jeux sont un moyen d’encouragerdes discussions productivesEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandFriday, 14 June 2013Essentially, games give us structure; a framework for approaching discussion of a problem, generation of ideas,and development of possible solutions. They are effective throughout a project but I often find them most usefulat the beginning, when I work with my colleagues to help them clearly articulate problems and design challenges.Better meetings, yes, but also a better shared understanding.This has to be a good thing for us as UX designers, since it can help us craft better solutions.
  6. 6. L’anatomie d’un jeu d’innovationEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandIntroductionExplorationConclusionFriday, 14 June 2013Here we have the typical structure for an innovation game.We introduce the game, explaining the purpose, the rules, and the possible outcomes.We play the game, exploring a given topic according to the rules of the game, guiding the participants throughout.Critically, we “close” the game, often inviting participants to present back what they have achieved.
  7. 7. C’est pareil pour les ateliers quandnous utilisons des jeuxEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandMinutageActivitiésParticipantsLocalisationMatérielRafraichissementsPréparation AtelierDirectionExplanationInclusionTraductionAprèsEt maintenant?Il faut faire un compte rendu.Friday, 14 June 2013These games are often used as part of a larger meeting or workshop, and these can have a broadly similarstructure. Preparation <> workshop <> sense-making.We spend some time (often quite a bit!) preparing for a workshop (the “7Ps” game is very useful here), includingpreparing any materials.During the workshop itself, we act as guides and even temporary leaders as the games are played. This is whereour “people skills” come in handy!Ideally, we need to allow time after the workshop for debriefing with the organisers, and making use of theartifacts produced by the participants.
  8. 8. Types de jeux (d’innovation)EMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandwww.gogamestorm.comFriday, 14 June 2013Dave Gray, co-author of the book Gamestorming, produced a diagram (originally in English) that suugests broadcategories for the kinds of innovation games we might use.Social - where we humanise a topic and get to know characters involved, and each other.Categorisation and sorting - where we begin to deconstruct a topic to make it more manageable; arrange,prioritise, vote for and rank things; arrange descriptions according to particular frameworks.Sythesis - where we use games to produce increasingly tangible artifacts and representationsWe might use a combination of these types of games during a workshop.
  9. 9. 2.Nous, les designers UX, sommes bienplacés pour utiliser des jeux pourassister le processus de designEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandÊtre capable d’animer desréunions et des ateliers est unedes 5 compétences indispensablespour les designers UX!Jared SpoolFriday, 14 June 2013I think it’s often the case that we designers have a role as communicators, facilitators, and translators... we arewell-placed to use games to our advantage. Games can open up the design process.Read Jared Spool’s article on Five Indispensable Skills for UX Mastery: arguably, innovation games are an essential part of facilitating.
  10. 10. Inclure les gens: design participatifEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandCe n’est pas parce que l’on est designer qu’on a tous les idées!Atelier de design participatif pendant UX Cambridge 2012DesignerParticipantsLegoFriday, 14 June 2013To be in a position to design efficient, effective and even delightful products and services, having a way to includepeople in the design process - to learn from them - is essential.Users, developers, stakeholders...People who might be very quiet but who are full of experience and ideas.Games, as Dave Gray writes, can provide a great mechanism mechanism for interaction and creative collaboration.See for more on that.Games also allow us to expose some of our process, so that design isn’t something mysterious that happenselsewhere! As part of my work, I try hard to make sure that “design” is not a separate process; a veneer that isadded at the end. I try to involve my colleagues in the whole process.Games give us that possibility, and allow us to bring together participants from diverse backgrounds.
  11. 11. Explorer des problèmes et développerdes solutions... en coopérationEMBL-EBIFLUPA UX Day 2013, Paris@francisrowland“The 4Cs”, utilisé pourdécomposer un problème “Product box”, utilisé pourguider la vision d’un produitFriday, 14 June 2013Moving from “fuzzy” problems to more defined problemsLots of these games help us in visualising what we talk about, and making it more tangible.This often helps to really focus discussion.“This is what we’re going to try and solve”Framing the problemDefining things (constraints, business goals, user needs, etc)Helping people to collaborate and work towards a common, agreed aimIn my experience, this is a key part of the design process.
  12. 12. 3.Les jeux peuvent marcher dans tousles domaines(pas seulement le monde des affaires et ducommerce!)EMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandFriday, 14 June 2013Innovation games (also sometimes called “business games”) are often presented in terms of being used in acommercial environment. But they can work anywhere.My experience, and that of my UX colleagues at EMBL-EBI, is that we can use games just as well when workingwith scientists and developers who work in a highly complex, data-rich domain with diverse users.Innovation games are a kind of “serious game”. If you work in conservative environment, where the idea of usinggames might be anathema to some, it’s worth remembering that educators and the military also use games, tohelp them explain or understand complex topics and situations.
  13. 13. Ex. 1: avec préparationEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlanddurée: 1 jour25 participants + 3~2 jours de préparation1 jour pour le “compte rendu”Localement (sur le campus) -facile à approvisionnerAtelier pour mieux comprendre la“fouille de texte” parmi des biologistesUne de mes collègues, Jenny Cham,préparant le support pour un jeuFriday, 14 June 2013So here is an example of a game-filled workshop I am actually in the process of planning and preparing. I haveplenty of time to design the workshop with the cooperation of the organisers, since it will take place on July 2,2013.The outcomes of this workshop will allow a key report to be written. This report may then be used to influencescience policy later.
  14. 14. Ex. 2: un peu plus ad hocEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlanddurée: 1 jour8 participants~45 minutes de préparation(pendant le repas de midi!)2 heures pendant une soiréepour le “compte rendu”Ailleurs... donc pas grandchose au niveau matériel!Atelier pour discuter les ontologies en biologieFriday, 14 June 2013In my second example, however, I had very little time to prepare.I had been a participant in this workshop but I could see that my knowledge of the topic was slight compared tothat of the other participants! So I took a step back, and offered to facilitate the rest of the workshop, to make itas productive as possible.The outcomes of this workshop will be published as an academic paper.
  15. 15. 4.Les obstacles peuvent être vaincusEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandFriday, 14 June 2013In some cases, the adoption of games as a mechanism for collaborative discussion and exploration might meet someobstacles.People are often used to meetings “just being how theyʼve always been”, and may resist change.My friend, designer Ryan Haney (@happygeneralist), has encountered this, and suggests the following key obstacles:Willingness, company culture, experience (yours and that of your colleagues), perceptions & misconceptions, and logisticsItʼs OK... you can overcome all this!
  16. 16. CollabLab: kit de démarrageEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandTemp:30mins - 1 heureEndroit:Le "idea lab"… dans le bureau ou même dans un café ou un bar; nimporte où, tant que vousavez de lespace sur les murs ou les tables, et de la tranquillité.Jeux:Choisissez 1 - 3 pour analyserÇa dépend combien de temps vous avez et jusquà quel niveau vous voulez analyser un jeu.Types de sessions: essayez les jeux; comparaison des techniques; analyser les jeux pluscomplexes profondément.Participants:Le plus grand nombre possible!Trois, cest une classe; 12, cest une party!Si vous avez plus de 8 - 10 participants, vous pouvez les arranger en plusieurs groupes.Friday, 14 June 2013Experience of running particular games “live” is something that could hold us back. How do we learn?Trying something out during a real workshop or meeting might work... or it might go horribly wrong, potentiallyundermining peoples’ trust in you as a facilitator. Eeeek!So how about learning games in a “safe” environment. In Cambridge, we ran a gamestorming club for a while,organised by another designer, Andrew Morris. We met monthly to try out different games.In a very similar way, Ryan Haney introduced “CollabLab” where he worked, for the same purpose.I’ve reproduced the “Starter Kit” and “Format” for Ryan’s “CollabLab” guide - a collaborative laboratory for learningand experimenting with innovation games. You can find the original in Ryan’s excellent presentation from UXCambridge 2011, “Game On”:
  17. 17. CollabLab: formatEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandIntro:Introduisez chaque jeu.Pourquoi cest utile, quand lutiliser (introduction, exploration, conclusion), autres remarqueset expériences.Jouez:Jouez aux jeux séparément ou en combinaison.En variant la vitesse de jeu, on comprendra mieux linvestissement impliqué pour chaquejeu.Expérimentez!Discutez et partagez:Permettez assez de temps pour les discussions et réflexions avec le groupe.Au cas où vous jouez à plusieurs jeux, cest une bonne idée de laisser du temps entrechaque jeu pour la discussion.En général, le sujet de la discussion tourne autour du fonctionnement de chaque jeu; si lesattentes ont été satisfaites ou non; comment combiner les jeux; comment les utiliser.Friday, 14 June 2013This is the “Format” part of Ryan Haney’s CollabLab
  18. 18. 5.Avoir une “trousse à outils”EMBL-EBIFLUPA UX Day 2013, Paris@francisrowland(soyez toujours préparés!)Friday, 14 June 2013It’s always great to learn new games that you can use as part of your design work.As I’ve learned from sometimes needing to use games in an ad hoc way, though, it’s useful to have a toolkit oftried-and-tested games to fall back on.
  19. 19. Quelques jeux favorisEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandThe 4Cs3-12-3Affinity diagramDot votingEmpathy mapProduct boxAnti-solutionSpeed sketchingFriday, 14 June 2013I’ll use at least four of these games in the next workshop I’m facilitating.I’ve used these games successfully and I’m confident that I can use them to get the most out of a meeting. Mostof these are featured in books and online.Typically, it works best if the facilitator is not also a participant. That can be very tough.It’s also good to have one or more co-facilitators, just to keep track of things and record interesting points.You don’t have to call them “games”, either... adapt things to suit the environment where you work.
  20. 20. RessourcesEMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandGamestorming Innovation innovationgames.comGray / Brown / Macanufo Luke HohmannFriday, 14 June 2013“Gamestorming” is available in English, Russian, German, Spanish, Polish and Chinese... but not in French.
  21. 21. Résumé des points principauxEMBL-EBIFLUPA UX Day 2013, Paris@francisrowland1. Les jeux sont un moyen d’encourager desdiscussions productives2. Nous, les designers UX, sommes bien placéspour utiliser des jeux pour assister leprocessus de design3. Les jeux peuvent marcher dans tous lesdomaines4. Les obstacles peuvent être vaincus5. Avoir une “trousse à outils”Friday, 14 June 2013I hope that if you haven’t used games before as part of the design process, you’ll give it a try.It really works very well, even in ostensibly complex domains.If you’re already experienced, I hope you can find a way to share that experience and pass on some of yourexpertise to others.
  22. 22. Oui, ça marche même avec lesscientifiques!EMBL-EBIFLUPA UX Day 2013, Paris@francisrowlandFriday, 14 June 2013Innovation games of one sort or another have become an essential part of the design process for UX designersand researchers working in the field of science and informatics.
  23. 23. FINEMBL-EBIFLUPA UX Day 2013, à Karyn Mégy, Thomas Laurent, Ryan Haney, Dave Gray, Mary Bergman,Sebastien Pesseat, Eddie Izzard, à vous et aux organisateurs de FLUPA UX Day 2013Friday, 14 June 2013A big thank you to FLUPA for having me as a speaker at FLUPA UX Day 2013, and to theaudience for putting up with my French! :)