1. Technologies are
not consumed,
but domesticated
by users.
Wednesday, January 23, 13

2. These apps
were created in
collaboration with
citizens and industry,
Wednesday, January 23, 13

3. back in 2007...
iCity, Hassel & Leuven, living lab with HP and Microsoft
Wednesday, January 23, 13

4. the trouble with users
Who are they?
How will they use your product?
How (high) do they value
your product?
Wednesday, January 23, 13

5. iLab.o living lab services
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6. we offer a three-step process
of user research
Wednesday, January 23, 13

7. explore test evaluate
Environmental scan - Expert interviews - Current Classic user research - Multi-method approach exit procedure - formal ending & confrontation
habits & practices - User segmentation - (self reporting, observation,…) - Logging outcomes - post-usage validation - direct input for
Crowdsourcing new ideas, concepts & (objective registration of user activity) - business model - extra labtests (research into
applications - Co-design sessions - Dummy text Co-creation sessions - Finetuning with test users isolated variables)
of the printing and typesetting industry
Wednesday, January 23, 13

8. launch, listen, learn
in a controlled setting
Wednesday, January 23, 13

9. corporate driven ICT innovation
5 years time-to-market ... 1 year
basic
demo living lab market
research
{
adoption potential estimation
willingness to pay
fast track ambassador identification
contextualization
concept finetuning
Wednesday, January 23, 13

10. testing with optimal mix of users
based on innovation related
characteristics
Wednesday, January 23, 13

11. product related
new needs dissatisfaction user experience innovator
knowledge
ordinary user
extreme user
expert user
classic lead user
user innovator
defector
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12. fast track from ideation
to demo
Wednesday, January 23, 13

13. ideation co-creation demo
Wednesday, January 23, 13

14. extra support for SMEs
Wednesday, January 23, 13

15. SME funding opportunities
project complexity
35% < 60%
25K
50%
10K
75%
“KMO-Dienstenportefuille” “IWT Haalbaarheidstudie” MIX / ICON / International Projects
Wednesday, January 23, 13

16. Wednesday, January 23, 13