Froward Progress 2014 Professional Services Business Brochure. We are a compliance-friendly training and coaching company that helps companies by assisting their sales development, recruitment, and training as well as coaching professionals to generate more business with the use of social networks.

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GROWING YOUR BUSINESS BEYOND THE VISION
PROFESSIONAL
SERVICES
CHICAGO, IL • SCHERERVILLE, IN • 877-592-6224 • WWW.FORWARDPROGRESS.NET

2. WHAT WE DO
We are a compliance-friendly training and coaching company that helps companies by
assisting their sales development, recruitment, and training as well as coaching
professionals to generate more business with the use of Social Networks. !
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Whether it’s getting that next referral or appointment, we have a clear and simple
approach that is proven to be the most effective way to produce results. !
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We invite you to join the thousands of people who have taken our Social Network
Acceleration Program (SNAP) – Business Development Edition. Our compliancefriendly program is designed to utilize LinkedIn as a primary sales tool to achieve
results while being logged in for less than 20 minutes a day.
FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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3. TRAINING + COACHING =
RESULTS
Our Training!
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Our training is particularly designed to offer more than
just showing people where to click on the Internet. We
use two very special ingredients as part of our
curriculum. (1) Network Science: This was developed
by the U.S. Army as tactical methodology to pursue
prime targets. Sales people have the same initiative,
as they need to pursue their prime target customers.
We also apply the core competencies of (2) Social and Emotional Intelligence: This
has been proven to increase sales by creating a great skill in communication and
relationship building while resulting in a higher conversion rate. With the use of these
techniques, combined with core sales fundamentals and the use of Social Networks,
we have created the most powerful and effective Social Network Sales Training
available on today’s market.!
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Our Coaching!
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Our proven coaching program works because we
support the sales team to become better every week
using the new sales techniques taught in our classes.
When we complete our initial training with the absence
of coaching, several things tend to happen: lack of
skills put into practice; sales people tend to slip back
into their old habits; and new skills are washed out.
Also, with the fast paced growth of the Internet and Social Networks, new techniques
and features are developed every week. In our coaching sessions we introduce new
techniques blended in with what has been previously learned.!
FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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4. Our Results!
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With this combination of techniques, the sales force can truly accelerate their results
while spending less time online and cold calling. This allows them to use more of their
time building a solid online community for the company, creating a higher quality
referral network, and closing more business.!
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FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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6. SOCIAL NETWORK SALES
TRAINING
STEP ONE!
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Social Network Acceleration Program !
Business Development Edition!
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In our management and training sessions, your
Social Media Sales Trainer will progressively
lead your company through a short series of
personalized online LinkedIn classes. Our
courses will cover profile building, setup and
maintenance, network power building, and
conversion techniques, which will allow us to
synchronize online tactics with existing sales
efforts. There will be direct sales results from this
section generated in the first 30 days.!
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Business Development Edition Training!
• Web-Based Sessions!
• Co-Branded Materials!
• LinkedIn Profile Maintenance!
• Reputation Management!
• Network Power Building!
• Online Conversation Basics!
• Daily Work Plan – 20 Minutes a Day, Maximum!
• Includes Unlimited Use of Recordings and Materials!
FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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Forward Progress will provide Web-based Live
Instruction on LinkedIn, designed to promote
and build the company brand, exponentially
convert, and attract business relationships to
reach goals. This training is online with guided
slides and live demonstrations using the
LinkedIn Platform Worksheets and a copy of
the PDF slides. These will be sent prior to each
class and email support will be provided
through a Forward Progress lead trainer.!
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MODULE SAMPLES
Social Network Basics (MOD-01) !
This module will be used to familiarize participants with basic Social Network principles
as well as teach them how to use their learned network building techniques and how
Social Networks actually respond. This process is an exceptional way to begin the
offline to online translation process and help participants understand why they are
performing the online activity in the following modules. This will also help them
understand where to look and how to see contacts beyond their current network.!
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LinkedIn Basics (MOD-02)!
LinkedIn has many areas to master that allow users to properly penetrate client,
competitor, and prospect markets. The core skills taught to this point will be applied to
the Social Network platform, LinkedIn. With LinkedIn having over 150 million
professionals and adding over 3 million a month, it is important for participants to
understand how to leverage this important business tool. This module will also allow
participants to make sure they hold the corporate brand standards in their new
accounts and are properly connected to the company’s pages to maximize network
awareness among outside communities.!
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LinkedIn Profile Creation and Maintenance (MOD-03)!
There are very specific best practices when setting up profiles that are critical to
having LinkedIn work while you are not logged in. Participants will learn how to
strategically outline their history to build supportive credibility for themselves and the
company’s online presence. There are also critical settings that once enabled can
ensure that key staff and industry persons of interest are picked up in targeted
searches and network updates where a presence is needed. This is done through a
very strategic and tactical session. Once the basics are set, the participants will learn
how to maintain critical areas as they continue to achieve career milestones for the
company.!
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LinkedIn Power Building and Online Conversion (MOD-04)!
The art of Online Social Networks allows the user to gain trusted access into areas
needed to find and penetrate key accounts. This module is focused on the art of not
just finding accounts, but using those accounts to gain access to key decision makers.
This is an ongoing practice that will yield continuous appointments, which will also add
to building a significant pipeline. There are also some initial group building techniques
taught here, along with learning to leverage the power of groups to also access key
contacts and accounts.!
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LinkedIn Sales (MOD-05)!
There are core areas of LinkedIn where sales can be found. It is important for
participants to leverage these areas and master the use of their network to gain
targeted appointments, prospect knowledge, and competitive awareness. Participants
will be taught how to analyze their core sales pursuits and gain a competitive edge to
accrue quality appointments and accelerate pipeline movement. They will also learn
how to leverage recommendations and referrals to gain access into key accounts to
maximize pipeline movement. Further, participants will learn how to have LinkedIn
send them targeted leads that appear within their network on a weekly basis to
promote inbound network lead generation.!
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OPTIONAL ADDITIONAL PACKAGES
LinkedIn Conversion (MOD-06)!
This module will focus on taking online discussions to offline activity. While many are
great at network building and finding strategic sales data, LinkedIn can also be used
for direct conversion of appointments and pipeline movement. This module will teach
participants specific skills to take online contacts to a quality offline sales discussion.
This is a powerful juncture as the participants are setting hard appointments and filling
the pipeline at an impressive pace from this activity.!
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LinkedIn Retention (MOD-07)!
This module will guide the participants to hold their Trusted Agents or Key
Connections within a routine based communication system so that they can efficiently
know when sales opportunities appear within their network. There are several
techniques shown here which help participants get into a time management online
communication routine that allows them to be present and aware within the constant
growing network of LinkedIn. While the LinkedIn network grows, so do the second and
third level access connections which are not visible unless you are trained to see
them. In this module, we provide the ability to visualize network connections.!
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LinkedIn Team Up (MOD-08)!
This is a powerful area where teams get to leverage their power of online
communication. With minimal activity, networks synchronized by team based activity
can penetrate deeper levels of targeted accounts. Participants will learn how to work
targeted discussions and manage the inbox and requests that will minimize their login
time while using LinkedIn. Participants can also monitor competitive conversations to
give them the edge when communicating with prospects and clients.!
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LinkedIn Search and Rescue (MOD-09)!
There are many ground level discussions in LinkedIn where targeted users are asking
for help and millions of requests go unanswered. Participants will learn how to identify
key network contacts and make sure their team is a first responder to any client or
ideal prospect related requests. This can be easily done once the systems are set up
to monitor these areas. This process can manifest many great lead-ins to
appointments and key account opportunities. It quickly builds trust and allows network
access to target contacts outside the participant’s immediate network.!
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Work Plan – 20 Minutes a Day (MOD-10)!
Time Management and the use of online Social Networking is a balance that is critical
to accruing key appointments, adding to the pipeline and closing business. This
module is designed to engage the participants in their work week and allow them to
control their very specific outcome based activity, yet limit their login time to 20
minutes per day. This has proven to be a highly effective time allotment for even the
highest skilled time managers to make the most of their week in pursuit of new
business.!
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FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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STEP TWO!
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Executive and Sales Management Coaching!
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Your Forward Progress team will align a
customized coaching plan with your
Executives and Sales Management.
Based on the mutually agreed objectives,
your coaching team will then meet during
scheduled coaching sessions to ensure
that all business goals are met or
exceeded. Your coach will require a
certain amount of hours each week to
work on the assignments provided. Any deviation or falter from these assignments
could affect the outcome of this engagement. Your coach will adjust the plan as
needed and ask the team to make their adjustments as well. Forward Progress wants
to ensure that these adjustments are executed immediately once they are identified.!
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Tools!
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We pride ourselves in utilizing the most cost effective lead generation and sales tools
available today. Part of our process is to produce maximum results with the lowest
total cost of sale possible. While this varies for every business, our coaches are
trained to identify what can be used from current resources first, and then reach out to
complimentary tools. These tools and outside services are not included in the
coaching hours, however because you are involved throughout the planning process,
everything is known and approved by you.!
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FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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12. LINKEDIN PROFILE WRITING SERVICES
Forward Progress has profile writing services available that allow your team to move
from profile interview to business development at a more rapid pace. The team at
Forward Progress can also ensure that your brand is protected, compliance guidelines
are met, and networks are connected properly to the company’s websites. Then your
team can jump right into building a results producing network and business
development initiative.!
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Professional LinkedIn Profile Development!
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LinkedIn Professional Profile Build!
Personal Interview and Build Page!
Optimize and add all LinkedIn Profile Sections!
Back Link all Websites/Social!
Optimize Settings!
Load Contacts!
Next Steps Class!
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LinkedIn Company Page Creation and Optimization!
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LinkedIn Company pages are an incredible way to keep people updated on your
company news, products services, business opportunities, and job opportunities.
But, building an impressive LinkedIn Company Page involves much trial and error.
Rather than spending hours learning the methods and tactics that work, the Forward
Progress Team can build your company’s profile for you.!
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FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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13. Our team of experts will design and optimize your LinkedIn Company page so that
your company is portrayed in the best possible light. A polished LinkedIn Company
page builds your professional brand, leads to potential business opportunities, and
improves Search Engine Optimization. Developing your company’s LinkedIn presence
should be an essential part of your company’s Social Media strategy and can drive
prospects to your website and business opportunities to your personnel.
FORWARD PROGRESS • 877-592-6224 • WWW.FORWARDPROGRESS.NET
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