6. Introducing the Location Graph
Reveals the Connections
between Locations
Uses Past and Present
Location Data
Uses Location Patterns to
Reveal Mobile Audiences
7. Building the Location Graph
• 500MM devices
• 4.2 billion location tags
• Adding 500MM per month
17. What’s Next?
Understanding Loyalty Patterns
1. Bank of America 1. Wells Fargo Bank
2. Subway 2. U.S. Bank
3. Citibank 3. Subway
4. Chase Bank 4. 7-Eleven
5. McDonald’s 5. Starbucks Coffee
4% visit a store 10X a month 2% visit a store 20X a month
10% go to at least 1 other coffee 51% go to at least 1 other coffee
shop / month 2% also go to Peet’s shop / month 23% also go to Starbucks
18. David Staas
CEO
dstaas@jiwire.com
@DavidStaas
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