A Nagging Suspicion: Using Research to Drive Strategy, Speaker — Valerie Buckingham (Nokia Corporation)

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CM Summit (May 15, 2012)

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A Nagging Suspicion: Using Research to Drive Strategy, Speaker — Valerie Buckingham (Nokia Corporation)

  1. 1. A Nagging SuspicionUsing Research to Drive StrategyValerie BuckinghamHead of North American MarketingNokia Corporation
  2. 2. Reboot
  3. 3. A Unique U.S. Position
  4. 4. Threading a Needle
  5. 5. Picking aTarget
  6. 6. Broad Appeal
  7. 7. Where’s TheBeef?
  8. 8. BeMomentous
  9. 9. Be Funny
  10. 10. And the Verdict…
  11. 11. And the Verdict…
  12. 12. Thanks!

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