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1    FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND    PROPRIETARY
HIGH ORDER BIT  “…In computer science, the term „high  order bit‟ refers to the most significant                          ...
THE LAW OF CONTENT ONTHE WEB  “The Value of Content on the Web is                                           FEDERATED MEDI...
THE WEB IS SOCIAL           CONTENT                         FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND         CONVERSATI...
THE SOCIAL WEB                                                  THEROLE OF CONTENT ON    FEDERATED MEDIA PUBLISHING CONFID...
THE LAW OF CONTENTVALUE IN TV & PRINT  “The Value of Content is directly  proportional to the efficiency with which       ...
SUCCESS ON THE SOCIAL WEB                                   CONTENT                                   With Social Energy  ...
CONTENT THAT IS 53 TIMES                                                  MORE LIKELY TO BE TWEETED    FEDERATED MEDIA PUB...
IT STARTS WITH SOCIALCONTENT ROOTED IN REAL LIFE FOOD         PARENTING      BUSINESS                                     ...
INTEL&                                                   FEDERATED MEDIA PUBLISHING     FEDERATED MEDIA PUBLISHING CONFIDE...
THE IMPORTANCE OF CONTEXT     FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND11     PROPRIETARY
CAPITALIZING ON CONTEXT                                                        FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND...
THE BENEFIT OF    RESPECTING CONTEXT                                                              4%                      ...
THE LAW OF CONTENT ONTHE WEB  “The Value of Content on the Social Web  is directly proportional to the number of          ...
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The Law of Content on the Web, Speaker — Joseph Frydl (Federated Media Publishing)

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The Law of Content on the Web, Speaker — Joseph Frydl (Federated Media Publishing)

  1. 1. 1 FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND PROPRIETARY
  2. 2. HIGH ORDER BIT “…In computer science, the term „high order bit‟ refers to the most significant FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND bit in a binary number; it‟s the bit with the greatest value.” PROPRIETARY 2
  3. 3. THE LAW OF CONTENT ONTHE WEB “The Value of Content on the Web is FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND directly proportional to the number of connections it starts or sustains.” PROPRIETARY 3
  4. 4. THE WEB IS SOCIAL CONTENT FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND CONVERSATIONS PERCEPTION & INFLUENCE PROPRIETARY 4
  5. 5. THE SOCIAL WEB THEROLE OF CONTENT ON FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND5 PROPRIETARY
  6. 6. THE LAW OF CONTENTVALUE IN TV & PRINT “The Value of Content is directly proportional to the efficiency with which FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND it delivers “eyeballs.” AKA – Les Moonves‟ Law PROPRIETARY 6
  7. 7. SUCCESS ON THE SOCIAL WEB CONTENT With Social Energy CONTENT CONVERSATIONAL FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND MARKETING MEDIAPut the content to work for Capitalize on context to amplify brands brand messages PROPRIETARY ENHANCED BRAND PERCEPTION & INFLUENCE 7
  8. 8. CONTENT THAT IS 53 TIMES MORE LIKELY TO BE TWEETED FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND8 PROPRIETARY
  9. 9. IT STARTS WITH SOCIALCONTENT ROOTED IN REAL LIFE FOOD PARENTING BUSINESS FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND TECHNOLOGY BEAUTY/STYLE SHELTER/DESIGN PROPRIETARY 9
  10. 10. INTEL& FEDERATED MEDIA PUBLISHING FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND10 PROPRIETARY
  11. 11. THE IMPORTANCE OF CONTEXT FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND11 PROPRIETARY
  12. 12. CAPITALIZING ON CONTEXT FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND PROPRIETARY DEMODFA‟s publicly available industry-standard benchmarks 12
  13. 13. THE BENEFIT OF RESPECTING CONTEXT 4% Click Thru Rate on Video Units 53% Lift in purchase intent FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND 346% Higher than DFA’s benchmark for interaction rates _% Earned Media Stat PROPRIETARY• DFA’s publicly available industry-standard benchmarks 13
  14. 14. THE LAW OF CONTENT ONTHE WEB “The Value of Content on the Social Web is directly proportional to the number of FEDERATED MEDIA PUBLISHING CONFIDENTIAL AND connections it starts and sustains.” Focus on Content with Social Energy Put that Content to Work for your PROPRIETARY Brand 14

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